Freelancers have the most unusual type of obstacles when it comes to getting their clients to pay them. Beyond customers going M.I.A. or claiming they forgot, sometimes freelancers find clients refusing payment because they are unsatisfied with the work or not sure if it’s what they wanted. Yet, the work was done, so you deserve to be paid. End of story.
Archivo de la etiqueta: Customer
BY ROBERTA MATUSON
It’s hard to imagine that the Olympics would have some dumb, stupid rules, but if this world-class organization can have some, it’s not a stretch that companies have them, too.U.S. gymnast Jordyn Wieber, the reigning world all-around gymnastics champion, cried when she failed to make it to the women’s all-around finals. I can’t say I blame her. Wieber didn’t qualify because of the two-per-country rule, which prior to 2004 was the three-per-country rule.
The rule states that no more than two gymnasts from any country can qualify for the all-around finals, regardless of their score.Some might argue that this rule is a good one, as it gives countries who might not have a chance to medal in the all-around an opportunity to do so. But it’s still a dumb, stupid rule, as we know there is a snowball’s chance in hell these countries will beat out those who are truly the best.
This dumb, stupid rule reminds me of some of the rules I see in corporate America. Let’s begin with the most famous stupid rule of all: the customer is always right.
I learned about this rule early on in my career when I worked at the service desk at Marshalls. We’d have the regulars who would come in at the end of the season and return clothes that were obviously worn, and I do mean worn. We had to refund their money because the customer was always right. I recall a time when a customer tried to return some crazy item that we never sold in our store. You guessed it. The customer was right and we the customer service personnel had to find a place to store this large object.I also recall many a time when customers were down right rude to store personnel. How this was right I will never know! Sigue leyendo
YOUR BRAIN AT WORK | Geil Browning | inc.com Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow.
On a whim, I just Googled “personal branding” and got 7,300,000 results. On Amazon, I found 18,915 books listed under “Brand You.” That’s a lot of chatter. But I believe I have something new to add to the conversation.Business guru Tom Peters is credited with popularizing the idea of being your own brand 15 years ago. “We are CEOs of our own companies: Me Inc.,” he wrote. “To be in business today, our most important job is to be head marketer for the brand called you…. You’re not defined by your job title and you’re not confined by your job description. Starting today, you are a brand.”
Your brand is not your current job or title. It is not your skills and experiences, although of course these things matter. It is not, as many people suggest, one particular attribute with which you “differentiate yourself.” It is not your reputation, which is fragile and depends on what others say about you.
“Brand you” is the sum of your innate strengths and preferences that are locked into your genes and etched into your brain. It is the way you think and the habits you have, the way your mind processes information and the manner in which you explain your ideas. In the language of my company, it is your “thinking and behavioral attributes,” how you see and interact with the world. These attributes generally do not change over time, and always can be depended upon, by you and others.
As author Maureen Johnson describes in her blog: “A personal brand is a little package you make of yourself so you can put yourself on the shelf in the marketplace and people will know what to expect or look for when they come to buy you. For example, Coke is a brand. When you see Coke, you expect a dark brown effervescent sweet drink that is always going to taste like . . . Coke.” Sigue leyendo
Expert Online Business | http://bit.ly/JvPd7e
Research has found that more and more consumers are opting to research their purchases online. Some estimates suggest that as many as 70% of all consumers find out the information they need about products via the web, or their mobile devices. What this means is that each day there may be literally thousands of people searching online for your product. If your business does not have an online presence, you are missing out on sale opportunities that may not come your way again.
In order to get your expert online business to work for you, you must have a very effective online marketing strategy in place. Internet marketing is all about getting more customers using the tools available. If you have a website, then the goal is to drive more traffic to the website. You then have the opportunity to convert visitors to customers. They can either buy online, or at physical store locations.
Some of the key components to consider when devising your online marketing strategy include:
- Targeting the right audience
- Attracting the right audience
- Converting potential customers
- Retaining customers
It is important to know the demographics of the audience you wish to target, and then create a strategic plan that will pull them to your business. Sigue leyendo
For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that arise for businesses that are beginning their Twitter efforts.
In this post I’ll address some of these questions and give some advice for making sure you have an effective Twitter account. But before we begin, and just in case you don’t read anything beyond this point, please always remember this:
The key to remember with social media is that it’s about engagement.
It should not be looked at as a place to advertise your products. It should be looked at as a place to have meaningful conversations with people important to your business.
Ok. Are you ready to dive in? Let’s start by selecting a username!
Selecting Your Username
It’s crucial to use your real business name as your Twitter username. If your exact business name is taken, you can try to get something similar. A username that signals your location may be helpful. For example, if your business name is Widgets Inc and the widgetsinc username on Twitter is taken, you can try widgetsinc__ (home state initials).
Hyphens and underscores are always something to avoid, not just in Twitter usernames but also in domain names – it just looks unprofessional.
For example, some companies have multiple Twitter accounts. Zappos is a company that uses multiple Twitter accounts effectively. One is from the CEO, Tony Hsieh. The other is Zappos customer service Twitter account. They both serve different purposes. Hsieh occasionally tweets about the company or anything else he finds interesting. The Twitter Zappos customer service account handles all mentions on Twitter and uses Twitter as a platform to interact with current and prospective customers.
In the “bio” section of your Twitter account, you are limited to 160 characters. It’s important to not skim this part, as users with bios and a link have been shown to have more followers than those without. If you cannot explain what your business does in a couple of sentences, you may have to rethink what it is that you’re doing.
So explain what you do in your bio and the benefit of using your service or product. Here are a few I like: Sigue leyendo
Commonly, customer personas are based on demographic and behavioral data. Demographic data is useful when your website is targeted at a very specific audience. For example; retirees who like to play golf. Behavioral personas goes deeper than demographic data and help you define the intrinsic wants and needs of your customer.
Both of these persona models are especially helpful when it comes to business model design, marketing, and branding. However, if you already have these in place and are now focusing on website conversion optimization, I’d like to introduce to you a third type of persona, the role-based persona.
Most of the time, people are visiting a website to fulfill a particular goal. They are on a mission! They don’t read everything and they certainly don’t linger around on a site clicking links out of curiosity, as many of us would like to believe. If something gets in their way, most of the time, they simply leave.
Here’s how you can avoid that and why role-based personas are useful for conversion optimization.
Role-based personas help you cater to your user’s goals and thus, fulfill your own conversion goals.
Here are some unique benefits to preparing role-based personas:
- They do not assume a gender, age, income level, etc. This helps you expand your efforts to a wider group of people should you choose to do so.
- They help you work with the dreaded tunnel-vision phenom. This is what happens when visitors are so focused on their goal that they don’t see anything else on your site.
- They empower your users. By anticipating what your visitor’s goals are, you go a long way in making your visitor not feel stupid. Believe me, the last thing you want a potential customer to feel is stupid when they visit your site. Sigue leyendo
El Churn Rate (también llamado attrition rate) es una métrica muy útil, que mide el número de individuos o items ingresando o egresando de un conjunto en un período de tiempo específico. El Churn rate, cuando es aplicado a una base de datos de usuarios, se refiere a la proporción de clientes contractuales o subscriptores que dejan a un proveedor en un período de tiempo determinado. Es un potencial indicador de insatisfacción de clientes, ofertas más baratas o mejores de un competidor, acciones de venta o marketing más exitosas por parte de la competencia, u otras razones relacionadas con el ciclo de vida de clientes (o customer life cycle) (Wikipedia).
Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping generalizations:
Direct response marketers are companies that are typically very focused on ROI when they buy advertising – often these include companies you’ve never heard of in ecommerce, online dating, financial services, etc., where it’s easy to calculate the value of a customer and they are primarily getting their traffic through paid marketing channels. They like to back everything out to ROI by comparing lifetime value to cost per customer, and if not that, then at least cost-per-action or some similarly concrete metric.
In many cases, these kinds of marketers prefer search marketing, email marketing, telesales, and other things where it’s easy to quantify what’s going on – they stay away from Super Bowl ads though. They prefer CPA and CPC versus CPM or sponsorships. Sigue leyendo
|CREDIT: Wide lens image via Shutterstock|
By: Ned Smith, BusinessNewsDaily Senior Writer
Vision has been a hot button in management theory for a number of years, with much lip service being given to the imperatives of managing for the long term. Is managing for the long haul enough to remain competitive in an increasingly interdependent marketplace?
Depth of vision is well and good, but breadth of vision is equally important, says Ron Adner, a professor of strategy at Dartmouth’s Tuck School of Business and a long-time student of the root causes of innovation success and failure.
As our world becomes ever more interdependent, commercial success depends not only on a company’s own innovation, but also on the success of the partners within that innovation ecosystem— suppliers, complementors, distributors, retailers and others. For an innovation’s value proposition to succeed, he writes in his new book on ecosystem strategy, “The Wide Lens: A New Strategy for Innovation ” (Portfolio, 2012), everyone must win. Sigue leyendo
Happy Campers – Customer Satisfaction & What it Means for Your Business Happy Campers – Customer Satisfaction & What it Means for Your Business
In a recent survey, consumers were asked about important factors in deciding whether or not to do business with a certain company. 98% of respondents said that customer experience was among the top 3 factors.
Investing in customer satisfaction has the potential to produce enormous dividends. In this graphic, we’ll briefly cover customer satisfaction, what happens when you get it wrong, what happens when you get it right, and what you can do about it.