If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. This is not new information. Everyone knows that successful product pages are important to a successful e-commerce website; so why are there so many bad ones out there?Each visitor that makes it to a product page represents the heavy lifting and money spent to get them there. The product page is not the time to squander that hard work.

It’s up to you to create a user experience that gives the visitor what they need to become a customer.So what’s the definition of a good product page user experience (UX)? Simple: one that provides the information, assurances and motivation the visitor needs to become your customer.

This definition will vary from site to site and industry to industry, so it’s up to you to test and find the mix that works best for your business.To help you get started, we asked the UX pros at digital-telepathy, a user experience design company, to identify things you can do right now to improve the user experience of your product pages. Below are seven ways to get more from your product pages, with examples from some of their favorite e-commerce product pages and insight into what makes them work so well.Note: What works for these sites might not work for yours. It’s up to you to test features and functionalityagainst your existing product pages to determine what works best for your business.

Tip One: Cut the Clutter… Sigue leyendo