Archivo de la etiqueta: Cover art

15 Must Know Tips to Rock Your New Facebook Timeline Business Page


 

http://socialmediatoday.com

Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes.  As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!

The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!

Below are some must know tips as well as loads of Facebook reference urls at the bottom to hopefully save you some time in case you get stuck or have further questions.

Note, there are more changes than what I included in this blog post. For this post I tried to keep it specifically focused on the “need to know” changes.

facebook5121 300x300 15 Must Know Tips to Rock Your New Facebook Timeline Business Page

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

1. Know the dates.

The new Facebook timeline is set to launch on all business pages March 30, 2012.  You can start playing with your new page now and see it in preview mode before actually pushing live. I encourage you to do this as soon as possible. Don’t wait until the last minute and then be stuck with a boring page that shows you were not prepared.


2. Create a new Facebook timeline cover image.   Sigue leyendo

28 Things You Need To Know About The New Facebook Pages


http://blog.kissmetrics.com/new-facebook-pages/

The new Facebook pages design with Timeline have arrived. Regardless of whether you like it or not, the changes are coming – it is best to prepare for them as soon as possible so your Timeline will be ready to shine. The following are 28 things you need to know about the new Facebook pages, including using the preview, timeline cover rules, how updates have changed, admin panel features, messages, and what will happen to custom content on your page’s tabs.

Previewing the New Facebook Pages

Learn how to preview the new Facebook page design and make changes to your pages before the automatic rollout on March 30th, 2012. By doing this, you can have your page ready to go without scrambling to fix potential issues.

1. Preview the New Design Now

If you haven’t already, visit one of your Facebook pages. You should see the following message above it.

preview new facebook pages timeline design

By clicking on the Preview button, only you as an administrator will see how your page looks with the new Facebook page design with Timeline. You can then go through your Facebook page’s wall / Timeline to see how your status updates and other activity will look with the new layout. You can also add your Timeline cover photo, change your About information, and preview your apps / custom tabs to see how they look.

The best part is, until March 30th, you have the option to switch your admin view back to the old design or click the Publish Now button to publish your page with the new design.

2. See All of Your Pages to Preview

To see which pages you have not turned into the new Facebook pages preview, go to your Preview All Pages status page. Click on the Turn on Preview button for any of them to see how they will look with the new design, or click on the Preview All Pages button at the top to change them all over.

Timeline Cover Photo

The Timeline cover photo is one of the best new features of the new Facebook pages design. Learn how to get the most out of it and what you’re not allowed to do.

3. Timeline Cover Photo Dimensions

To get the best quality for your Timeline cover photo, be sure to create your image at 850 x 315 pixels. Your Timeline cover photo should be a strong representation of your brand like this one on the Butterfinger page.

timeline cover photo example butterfinger

If you’re in need of inspiration, you can see 20 Timeline cover photos on Mashable or scroll down to the “See Examples on Other Pages” section of the official New Facebook Pages introduction.

4. Timeline Cover Photo Rules

Before you get too excited about all of the wonderful promotional opportunities that the Timeline cover photo has to offer, be sure to get acquainted with the rules. When you go to upload your new Timeline cover photo, you will be greeted with the general guidelines as follows.

“This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright. Learn More about choosing a cover photo.”

On the Learn More page, you will find the main three “don’ts” of what cover images cannot contain.

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

As you can see, the restrictions on the Timeline cover prevent you from turning it into a fan-gate, promotional billboard, or other marketing tool. Additional rules for the Timeline cover include:

  • Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
  • You may not encourage or incentivize people to upload your cover image to their personal timelines… Sigue leyendo
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