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15 Must Know Tips to Rock Your New Facebook Timeline Business Page


*Obviously make sure you have legal copyrights to all images and content.

4. No default landing tabs.

You can no longer set a tab as a default landing tab. Now before you go off on a wild rant about how terrible this is, remember this is a post designed to help you move forward and do good things with your new Facebook timeline. Got it? Okay, great! Now here are a few things you CAN do:

Maximize use and space of cover image.
Use the unique urls of apps to direct people directly to the app from pages outside of Facebook as well as posts, status updates within Facebook.
Maximize use of the top apps shown underneath your cover photo.
Use the apps for call to actions and to engage your fans.
Use this as an excuse to get out of your box and focus on truly inspiring and connecting with your audience

5. Tabs are now Apps!

Apps are the new tabs. Although you can’t set one as a default landing tab for new visitors to your Facebook page, there are still many ways you can leverage apps.

4 apps are always on display underneath your Facebook cover image.
You can utilize a max of 14 custom apps on your timeline.
Create a custom thumbnail for your app. (see #7 below)
Apps have a unique url that can be used to drive traffic to a specific app (see #6 below).

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Publicado en Facebook

28 Things You Need To Know About The New Facebook Pages


Before you get too excited about all of the wonderful promotional opportunities that the Timeline cover photo has to offer, be sure to get acquainted with the rules. When you go to upload your new Timeline cover photo, you will be greeted with the general guidelines as follows.

“This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright. Learn More about choosing a cover photo.”

On the Learn More page, you will find the main three “don’ts” of what cover images cannot contain.

Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”

As you can see, the restrictions on the Timeline cover prevent you from turning it into a fan-gate, promotional billboard, or other marketing tool. Additional rules for the Timeline cover include:

Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
You may not encourage or incentivize people to upload your cover image to their personal timelines…

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Gabriel Catalano

mayo 2015
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