This week, reminders of Valentine’s Day and the relationship expectations it brings were unavoidable. Depending on who you are, this time of year can be filled with promise or fraught with despair. Either is a good excuse for chocolate – heart-shaped or otherwise.
Not so coincidentally, there was a flurry of messages pushing and promising a love connection at your fingertips, someone waiting just for you in the world of online dating. With fairly identical business models, matchmaking sites have leveraged our human need for personal connection into a $700 million industry that now boasts a whopping 20 percent share of successful online meetings leading to long-term in-person relationships. Of those, 24 percent are said to lead to marriage.
No doubt about it, technology has changed the way we meet people, form relationships, share information, and in general, conduct our personal lives from the privacy of an online connection.
Likewise, technology has changed the way we form business relationships. We are no longer constrained by proximity. Our reach is infinite. We can engage anyone, anywhere without leaving the office. And unlike online dating, the goal need never include meeting our business matches in order to take the relationship to the next level. Trust, communication and friendship are all virtually attainable and sustainable.