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Good copywriting, good small business


The Sydney Morning Herald CLEAR and effective communication is key to winning business, so it’s important to choose your words wisely. But for some small-business owners it can just be too hard, and it keeps on getting put off …

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Publicado en copywriting, The Sydney Morning Herald

David Ogilvy: Writing Tips for Ad Agency New Business


See on Scoop.it – Gabriel Catalano the name of the game David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips. In 1948, at the age of 37, Ogilvy

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Publicado en #gabrielcatalano

Cómo evitar una crisis en Social Media [Infografía]


[Infografía] | TreceBits http://bit.ly/IOcKjl Hay una cosa clara: sólo se equivocarán o meterán la pata en las redes sociales aquellas empresas que hayan apostado por estar en ellas. Una vez asumido el riesgo, lo importante es estar preparado por si

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Publicado en Infografia, TreceBits

5 Tips to Better Optimize Your PPC Budget


Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are alreadysearching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product.

Apart from the benefit of having qualified traffic, pay-per-click (PPC) advertising has many other positives. First off, it is easy to start. Setting up your account is simple; you can start off with a budget that you are comfortable spending. Secondly, PPC offers flexibility. You can test out different versions of ad copy, headlines, and call-to-actions. Lastly, paid ads are great way for increasing brand awareness. Even if people don’t click on your ad, just showing up in the search results for your key terms builds trust factor and brand recognition.

However, there are challenges involved in paid advertising. With more marketers turning to PPC advertising, the paid search space is becoming competitive.

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Publicado en 451heat.com

Is Web Copy Ruining Your Design?


Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.

To ensure that web copy and design collectively attain optimal results, the designer and writer must have a shared understanding in at least four areas:

* Website’s purpose
* Website’s audience
* Brand’s characteristics
* Web requirements and constraints

Define the Website’s Purpose

Every website and web page should have a purpose. Amongst the most important questions a designer can ask a client is: “What is the objective of your website, and how does it support your business goals?” Surprisingly, many business owners aren’t sure.

With a bit of prodding, the designer can establish the website’s objective, which might entail, but not be limited to:

* Selling products online
* Producing leads
* Creating awareness
* Building a brand
* Attracting subscribers
* Establishing a community
* Generating feedback

What’s more, defining a website’s main objective helps shape the site’s primary call to action, which might be to get the visitor to subscribe to a newsletter, call or email, request a quote, download a demo, and so on. And when the design and copywriting are collectively geared toward getting users to take that action, the website will produce higher conversion rates and overall success.

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Publicado en Six Revisions

5 Website Essentials for Most Effective SEO


SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign!

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Publicado en C360, SEO

Web Designer’s Guide To Copywriting Profits


If a web design agency wants to increase their sales, there’s one way that’s easier and quicker than the rest: sell copywriting services.

When you sell copywriting to your clients, their websites will achieve more sales and better results.

In addition, your projects will run more smoothly and efficiently.

By the end of this article, you’ll be ready to sometimes even double your revenue and delight your clients at the same time.
Time is money

On most websites, more time is spent on copywriting than design. If you are not involved in copywriting, more than 50% of the website creation process is happening out with your agency. This is a waste of revenue in the short-term, and a profound waste of revenue in the long-term.

Once a website is designed, more time is spent on writing than anything else. Blog posts, email newsletters, new products – all opportunities for your agency to provide value and book revenue.

By keeping a connection with clients, they are more likely to use and recommend your services. When you provide copywriting, you develop a deeper relationship with your clients.

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Publicado en #gabrielcatalano
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