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Tim Jackson’s economic reality check

About this talk As the world faces recession, climate change, inequity and more, Tim Jackson delivers a piercing challenge to established economic principles, explaining how we might stop feeding the crises and start investing in our future. About Tim Jackson

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Four out of Five Experts Agree — With Me!

The research team, led by Dan Kahan of Yale Law School, studied “a broadly representative sample” of 1,500 Americans in 2009. Through a series of questions, their cultural beliefs were measured on what can be called a left-right scale (although the researchers do not use the terms “liberal” and “conservative” in their paper). Those strongly holding egalitarian and communitarian outlooks were on one end of the spectrum, while those with hierarchical and individualistic views were on the other.

Participants were then presented with a series of statements and asked whether in their view most experts concurred with them. Three of the statements represented the consensus of scientific opinion: “Global temperatures are increasing,” “Human activity is causing global warming,” and “Radioactive wastes from nuclear power can be safely disposed of in deep underground storage facilities.”

Finally, the participants were introduced to a fictional expert on one of those subjects, who either agreed or disagreed with their position. After reviewing the researcher’s credentials and reading a bit of their writing, each participant rated the degree to which they found the expert knowledgeable and trustworthy.

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Collection of Global Warming Art for the Green at Heart

By Prakash Ghodke When the temperature of our planet increases, it means that our planet is hot and ill! The rise in your body temperature is called fever, when the same happen to earth atmosphere and ocean it is

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Please don’t tell my mum I work in advertising. (She thinks I play the piano in a local brothel).

For Advertising : According to David Ogilvy

“Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production“.

Against Advertising : According to Jeremy Waite

“Advertising encourages us to buy stuff we don’t need, with money we don’t have, to impress people we don’t like“.

The advertising industry gets a tough ride. Now don’t get me wrong – I LOVE the industry. I’ve worked in it for over 14 years, but I do think it’s important from time to time to assess exactly what it is that we marketers / entrepreneurs are all trying to achieve (and why).

Advertising has developed a bad reputation in recent years but it also shapes cultures, it affects society and it grows brands. But because advertising has proved so successful over the years, it has become this incredible thing that our entire economy can’t live without.

Am I saying that we should live without advertising? Nay, nay and thrice nay! But do I think that our motivation for selling things is wrong? Much of the time, yes.

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Guest post: Can a startup think global without boarding a plane?

by Guest Author

This is a guest post by Richard Leyland, an entrepreneur and writer with a particular focus on the future of work. Richard is also the founder of WorkSnug, the location-based service for mobile workers.

Last year I founded a tech company in the augmented reality space. We’re doing pretty well. What began as me, an idea and a laptop is now a company with five people, plus a small army of freelancers and contractors. From roots in London we’ve now launched in sixteen cities across nine countries and two continents. We can reasonably claim to be global.

But we don’t fly. More than that, our founding principles make a public commitment that we won’t fly in the course of our business.

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Publicado en General

Exxon Vision Is Perilously Short-Term

In Mein Kampf, Adolf Hitler outlined the crucial importance of an ‘effective emblem’, which he saw as ‘the first impetus for the interest in the movement’.

His adoption of the swastika was a vital ingredient in the rise of National Socialism in Germany and its eventual domination of much of Europe. It is impossible, therefore, not to include the swastika, along with the Coca-Cola swirl or the Ford oval, as one of the 20th century’s most iconic and important logos.

It is an uncomfortable inclusion. Any sane individual abhors everything the Nazis stood for, yet it is still possible to acknowledge the expert manner in which its brand identity was conceived without supporting the ends to which it was used. [Más…]

I have similar feelings about ExxonMobil. Over the past eight years, it has masterminded one of the most impressive global communications campaigns in the history of public relations. At the same time, however, the company’s success in obfuscating the issues in its response to global warming must surely rank as one of the most shameful exercises in corporate self-interest.

Despite mounting empirical evidence and the overwhelming weight of opinion from independent climate experts, ExxonMobil has managed to sow the seeds of doubt among consumers, the media and governments, thereby slowing any potential responses to global warming. It has achieved this through a combination of masterful PR, lobbying, strategic funding of NGOs and the leadership of its senior management.

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Australia prohíbe los logos en las cajetillas de tabaco

“Los cigarrillos no son nada divertido, los cigarrillos matan personas”, subraya Kevin Rudd, primer ministro de Australia. “La nuestra será la legislación más dura del mundo en lo que a restricciones sobre los paquetes de cigarrillos se refiere

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10:00 am to 05:00 pm | Mon-Fri
+5411 4954.0022 / +54 911 6259.7231
Gabriel Catalano

octubre 2015
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