For Advertising : According to David Ogilvy
“Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production“.
Against Advertising : According to Jeremy Waite
“Advertising encourages us to buy stuff we don’t need, with money we don’t have, to impress people we don’t like“.
The advertising industry gets a tough ride. Now don’t get me wrong – I LOVE the industry. I’ve worked in it for over 14 years, but I do think it’s important from time to time to assess exactly what it is that we marketers / entrepreneurs are all trying to achieve (and why).
Advertising has developed a bad reputation in recent years but it also shapes cultures, it affects society and it grows brands. But because advertising has proved so successful over the years, it has become this incredible thing that our entire economy can’t live without.
Am I saying that we should live without advertising? Nay, nay and thrice nay! But do I think that our motivation for selling things is wrong? Much of the time, yes.