ComScore: Facebook’s Share of Display Ads Reaches 28%

Facebook’s share of U.S. display ad impressions grew to 27.9 percent during 2011, according to comScore data revealed on Monday. It’s a sizable lift; the Reston, VA-based researcher estimated Facebook’s 2010 share of display ads at 21 percent.

Yahoo’s currently second with 11 percent of the market, comScore says, while Microsoft, Google, and AOL trail with less than 5 percent apiece. ComScore has placed Facebook No. 1 in the display ad impressions category since 2009.

As Facebook – which may file for a public offering as early as Wednesday – has grown to more than 800 million users worldwide, brands have gotten on board with vigor. The Menlo Park, CA-based digital giant has successfully courted Madison Avenue during the last two years in particular.

“Any time a site becomes so influential to the full digital landscape, advertisers are forced to pay attention,” comScore rep Andrew Lipsman told ClickZ News. “There was a time when brands thought of Facebook as a place for kids and teenagers. That’s obviously not the case anymore.

Dynamic Ads Need Dynamic Landing Pages

Brian  Massey
By Brian Massey, ClickZ, Mar 3, 2010

You stand on a small platform called a “board,” high above the big top floor. A swinging bar – a trapeze – swings in front of you, away and then toward you. Your task is to dive into open space, grab the bar, and swing out away from your little perch.

At the apex of your swing, you are going to let go. Seguir leyendo “Dynamic Ads Need Dynamic Landing Pages”

Social Search’s Algorithm

Image representing Clickz as depicted in Crunc...
Image via CrunchBase
Mark  Jackson

In May 2009, I wrote a column about the talk at the time that Twitter could be a “Google killer.” Fast forward a few months (OK, almost a year) and now we have Google partnered with Twitter.

At the time of my initial writing, I mentioned that until Twitter cleaned up the potential for spam, I didn’t see that Twitter could possibly be a Google killer. I spoke about the fact that Google rose in popularity, years ago, because it had figured out how to deliver higher quality search results (certainly not entirely “spam free,” but much better than we had seen before).

On January 13, 2010, Technology Review interviewed Amit Singhal, a Google Fellow, who led development of real-time search. In this article, Amit shares how Google ranks tweets. Seguir leyendo “Social Search’s Algorithm”