How to Apply Eames’s Legendary “Powers of 10” to Real-life Problems

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This October 10, 2010 is Powers of Ten day — 10/10/10, a milestone on the design thinking calendar. It’s named for the film Powers of Ten, made by Charles and Ray Eames in 1968. And for designers, it’s an opportunity to both celebrate the Eames Office’s groundbreaking film as well as a chance to recognize the power of scale in shaping our understanding of the world around us. There will be festivities around the world. Check out the Powers of Ten website, as well as the powersof10 blog that lists some events.

If you haven’t yet seen the film, take a moment to watch it.

Powers of Ten is arguably more relevant now than it was the year it was released. The simple idea executed in the film has become a powerful construct for thinking through design problems today. In it, Charles and Ray Eames guide us through a deceptively straightforward exercise — zooming out to 10^24 and then back in to 10^-16 — re-framing a simple scene by showing it within ever-larger and then smaller contexts. Seguir leyendo “How to Apply Eames’s Legendary “Powers of 10” to Real-life Problems”