Number of users, times value of plans equals revenue. Right? So all you need are more users and you’ll have more money. It’s simple, and that’s the problem with it. Saying “we need to increase users or “we need to increase our revenue per user” reduces you to the sleazy, pin-stripe consultant who chirps in with truisms like “guys, we need to move forward”, and “let’s aim for our deadlines”.
This simplistic way of looking at your application leaves you with no next step. There is no lever called “more users”. There is no obvious next step associated with “increase value”.
At Future of Web Apps Miami 2010 Neil Patel of KISSmetrics gave the audience 5 “must measure web app metrics”. It’s a short session but full of great hints and tips from someone who really understands this area. If you haven’t checked out Neil’s blog I really recommend you do.
By Ryan Carson Here at Carsonified HQ, we’re big Dropbox fans. They’ve implemented two really effective marketing tactics that I’d like to share with you. #1 – Add Gaming Mechanics Dropbox’s first marketing tactic is to add gaming behavior to the interface.…
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Before discussing the pros and cons of Crowdfunding I should explain a little about how the process actually works. The most important thing to considering when Crowdfunding your venture is that this isn’t like taking investment. The process can take many forms, and just like taking investment, won’t be right for everyone. That said, here’s the most common model being used by everyone from startups and non-profits to artists, musicians and filmmakers…
An individual or organisation states that they need X amount of money to fund their venture. This venture can be anything, from a cupcake shop to an independent feature film; and the amount of money can be a small part or all of the total cost of the venture. The individual or organisation then uses their existing networks to leverage the crowd, that’s you, to donate money to their venture in return for a reward.
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By Chrissie Brodigan Hey there! It’s Wednesday, can you feel it? Well, this mid-week roundup is devoted to all things business and development oriented. Some links are newsworthy, some retweeted across Twitter, and others just meet our “awesomeness” requirement, and…
By Chrissie Brodigan Hey there! Hoping you’re doing well post-holiday and post iPad frenzy and feast. It’s Monday, which is when we post our favorite design-related linkage, without further ado: This guy will make you consider giving up web design…