by Leena Rao
It’s no secret that advertisers are flocking to social networks like Facebook, LinkedIn, and Twitter to connect with users. In fact, Facebook COO Sheryl Sandberg recently told Bloomberg BusinessWeek that the social network’s advertisers have increased spending by “at least 10-fold” over the past year as Facebook crossed the 500 million member mark.
But advertisers are moving beyond Facebook. Adapt.ly is entering the field to allow marketers deploy ads simultaneously on multiple social networks ad platforms. The startup, which was incubated by DreamIt Ventures, is in private beta. We have invites for TechCrunch readers; enter the code ‘techcrunch’ here.
While there are a number of startups that offer self-serve ad platforms for search, Adapt.ly is hoping to gain marketshare for social advertising platforms as opposed to search engines. Adapt.ly allows businesses and marketers to deploy ads simultaneously on a number of social networks and platforms including Facebook, MySpace, LinkedIn, Reddit, StumbleUpon, and Twitter ad platforms Ad.ly and 140proof.