A mission statement is a statement declaring the purpose of an organization or company — the reason for this company’s existence. A mission statement provides framework and context to help guide the company’s strategies and actions by spelling out the company’s overall goal. Ultimately, a mission statement helps guide decision-making internally while also articulating the company’s mission to customers, suppliers, and the community.
It’s important to note the distinction between a mission statement and a slogan. A mission statement is not a marketing tool designed to grab attention quickly. While it should be catchy and memorable, a mission statement is a thoughtful declaration designed to articulate the goals and philosophies of a company. A mission statement is also not a business plan. A business plan is an organized outline of your ideas about how the business functions.
A mission statement differs from a vision statement. A mission statement says what the company currently is; a vision statement states what the company hopes to become. A mission statement is also not a business plan. A business plan is an organized outline of your ideas about how the business functions.
A mission statement is not an evergreen statement. As a company evolves over time, the company’s mission and intent may also change. A good rule of thumb is to revisit the mission statement every five years to see if it needs to be fine-tuned or rewritten. A mission statement will keep your company on track, but it shouldn’t become stale or irrelevant.
What does a mission statement include?
Cuantas veces nos hemos muerto de frío por no hacer caso a una madre cuando nos dijo “¿no te llevas el abrigo? Te vas a helar…” Bueno parece que ellas lo sabían por experiencia y sobre todo por cariño, el que tienen hacia sus hijos, igual que un emprendedor hacia su pequeña Startup que no quiere que se muera de frío.
Por mi experiencia en twago y ResearchGate aún no me considero madre suficiente como para recomendar piezas de ropa, pero si he tenido la suerte de estar en contacto con mentes brillantes capaces no sólo de hacerte llevar el abrigo sino que también conjunte con tus zapatos, y estas son las 5 tendencias:
1. Horarios laborales de 8 horas
Muy rápido te darás cuenta que ya no existe barrera entre oficina/casa, los días de 24 horas ya no se llevan, sobre todo en las fases iniciales del proyecto la dedicación exclusiva es casi un requisito indispensable. Pero no desesperemos, el tiempo, aunque raro suene, en este caso no es permanente. La intensidad no siempre será la misma y por supuesto tendremos momentos para relajarnos un poco más. Pero, en cualquier caso, olvidémonos de las jornadas de 8 horas. Sigue leyendo
by Scott Belsky
Illustration: Oscar Ramos Orozco
Hacking work is all the rage these days, along with tips for managing email, taking notes, and running meetings. But, at a higher level, what can we learn from analyzing the different types of work we do and how we allocate our time?First, let’s take a look at the five kinds of work we do every day:
1. Reactionary Work
In the modern age, most of our day is consumed by Reactionary Work, during which we are focused only on responding to messages and requests – emails, text messages, Facebook messages, tweets, voicemails, and the list goes on. You are constantly reacting to what comes into you rather than being proactive in what matters most to you. Reactionary Work is necessary, but you can’t let it consume you.
2. Planning Work >>> Sigue leyendo
By Dave Blakey | http://memeburn.com
Throughout the world, and particularly in emerging market countries, the entrepreneurial landscape remains notoriously difficult to navigate, with an estimated 80% of small businesses failing to sustain themselves for a period of longer than five years.
However, with an increasing percentage of jobs now being directly attributable to small business ventures, financial backers in both private and public sectors are slowly starting to acknowledge the substantial impact of entrepreneurial activity on a nation’s economy.
Yet, in spite the rising global trend towards venture capitalist backing of tech startups, there remain very few such initiatives present in emerging markets. Can this be accredited to unsustainable entrepreneurial ecosystems, or is success simply a mind-set shift away?
A venture capital investor once told me that, out of ten investments, he expected seven to fail, two to return his investment and one to make a fortune. Those are fairly frightening odds for someone investing large amounts of capital, but even more terrifying for someone looking to leave the security of the job market to launch a start-up business.
What’s more, bankers and financiers are generally not intent on funding ideas that might be perceived as “pie in the sky”, particularly when it comes to the technical and creative industries.
As a result, it’s no wonder that many start-ups end before they even crank up the proverbial engine, the main reason being they couldn’t raise the venture capital financing required to start, or were simply too afraid to try.
1. Reduce your risks… Sigue leyendo
Are you looking to take the leap into starting your own business in 2012? If you’re just starting to think about it, or if you have been planning it for a while, you still may have lots of unanswered questions. The following 101 resources will help you learn more about entrepreneurship, startups, small business, and much more.
Let’s face it – the traditional business plan as we know it (or as we knew it) is slowly slowly going away. Or is it? Startups and small businesses move at such lightning pace these days that a static document quickly becomes outdated, but the principals and lessons involved with its creation could be valuable in a new form. Many young entrepreneurs still think a business plan is a must-have cornerstone of their business, but as many venture capitalists have said recently, the traditional business plan is not the end-all be-all for startup success.
“Most angels and VCs I know don’t look at them. Go build a product that you want to see in the world. That’s my suggestion.”
- Bijan Sabet, Spark Capital
Don Rainey, general partner at Grotech Ventures and author of the blog VC in DC, suggests startups and VCs move away from promoting narrative business plans. Plans should instead be fluid, open to change, “inter-relational and organic,” he says.
“The next generation business plan should look more like a GANTT chart or database application than a Word doc or an Excel spreadsheet, and it should be a collaborative, living document,” writes Rainey. “In fact, as a venture capitalist, I ask start ups to give me a project/task oriented view of the first 100 days after funding. This view is better than the prepared business plan for my purposes and infinitely more useful for the entrepreneurs as well.”
Business Plans Are Dead…(Ups..!) Sigue leyendo