Full article HERE :) !
Full article HERE :) !
Are you able to clearly articulate the value proposition for your innovation, your business model, or your startup? Can you recite in one quick minute this value proposition and two to three value drivers that illustrate its power and monetized differential value? If you are a business leaders in the trenches, a multi-tasking entrepreneur or a busy innovator, chances are that you have not gone through the exercise and are not ready for it.
Ya te hicimos una introducción al Modelo de Negocios y las preguntas principales que necesitas responderte para poder comenzar a construirlo. También te dimos tips para crear unaproposición de valor con buenos resultados y que identifique las ventajas de tu negocio. Hoy queremos introducirte una herramienta comprobada en el mundo del emprendimiento, que muchos utilizan en la construcción de sus empresas y que te permite de manera simple e interactiva ir armando paso a paso las bases de tu idea de negocio, estructura empresarial y propuesta de valor.
Recuerda que esta labor es sumamente necesaria y es parte de los cimientos de un negocio bien estructurado. Detalle no menor, como ya te hemos contado, es que cuando prepares tu pitch de empresa o te presentes ante tus posibles inversores, los datos que has descubierto y enumerado en este proceso, formaran parte esencial del proceso. Por eso pon atención y cuidado en cómo lo realizas.
La herramienta se conoce como Business Model Canvas y no es más que un archivo de una sola hoja (poster) en formato editable, generalmente pdf que contiene 9 recuadros distintos. En ellos deberás “rellenar” la información requerida, preferentemente en este orden:
15 Critical Business Success Tips for Startups and Small Businesses
As we’ve grown CMI, I’ve leaned on many critical resources and keep them pinned to my office wall, such as Mark Fletcher’s 15 Startup Commandments, Dharmesh Shaw’s Startup Triplets, and Fast Company’s 10 Common Mistakes Startups Make. Although it’s hard to clearly identify what the most critical success factors have been during our “road less traveled”, here are the ones that I believe have made the most impact on me, on our company, our amazing employees, and most of all, our valued customers.
Be the Leading Informational Provider for Your Industry – Content marketing works. We have tremendous flexibility in our business model simply because we deliver valuable and compelling industry information to our customers and prospects. Our daily updates, our weekly enewsletters, our quarterly magazine, and our annual research all helps to position us as the go-to resource for content marketing information. Without all this, I cannot imagine how difficult it would be to grow our business, not to mention the sheer cost of sales.
Invest in the Right People – Although our people are some of the leading experts in the entire industry, we hire first based on attitude and flexibility. People with great attitudes who are fun to work with can learn and do just about anything.
Give Employees Permission To Fail – We tell all our employees the following: “Do what you have to do to be successful. Don’t wait for permission. Ask for forgiveness later.” Whether this is a solid policy or not, it helps our employees to take risks and become leaders.
If You Partner, Plan the Exit Strategy First – I cannot express how critical this is. If you partner with anyone, plan that someday the divorce will happen.
…Or Just Don’t Partner – In my experience, most partnerships simply don’t work and hamper the creativity of the organization. Just be careful.
Risk Everything, Everyday – One of our advantages is that we are willing to try anything if we believe in what it can provide for our customers or that we can gain a competitive advantage. We reach decisions quickly, and change these decisions slowly if and when they are changed.
Success Is Impossible without Failure – I saw this statement on Kansas basketball player Thomas Robinson’s arm (tattoo) and I couldn’t agree more. There were moments when I didn’t believe the business was going to make it. Looking back, it was those moments that have defined our organization. I’m no longer afraid of failure, but keenly aware of what new opportunities arise because of it.
Don’t Fall in Love with Your Product or Service – This almost cost us the entire business. Although our content marketing matching service, Junta42, was working and profitable, we weren’t growing the business at a rate that was acceptable. But Junta42 was my baby and, although I knew it needed to evolve, it took everything I had to pivot the business in a new direction. Discarding the product we began the business with was the best business decision, and hardest one, I ever made.
Get a Good Attorney and Accountant – Never do any of this yourself… let’s take a look! Seguir leyendo “15 Critical Business Success Tips after Five Years in Business”
A few months ago I was lucky enough to attend a social media conference where Jason Falls spoke as the keynote speaker. Not only did he spread a little humor throughout the room, but he also shared some pretty intriguing thoughts about social media marketing today and why it should be part of your overall marketing strategy.
I spoke with Falls after the conference and it was clear he is passionate about the subject. He believes in the power of the discipline as a potential vehicle for business development, customer service and yes, driving sales. That’s right folks, social media marketing, referred to in the book No Bullshit Social Media, can be an invaluable tool for your company to use for research and development, customer relations and lead generation. All of this, my friends, can be your result if you have the proper strategy in place that suits your respective brand and business model.
So I give you my main takeaways from No Bullshit Social Media, as they will help further explain how to best integrate social media marketing into your overall business model.
The fact of the matter is that social media is not going away. It’s here to stay, so the smart thing to do is to figure out how you can strategically integrate social into your marketing program. There’s no one-size-fits-all strategy or plan, so knowing what your business needs to accomplish ahead of time is crucial in determining how you willmeasure social media marketing for your brand. Only you can determine what success looks like for your business and set goals accordingly.
We’re past the point of joining the conversation and engaging. If you’re ready for the big leagues, it’s time to start talking strategy and how you can affect your brand’s business with social media marketing. Falls and Deckers simply sum it up with “Social Media is for Hippies. Social Media Marketing is for Business.” Well-said.
by Scott Edward Walker
“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar
Welcome to our weekly series “Motivational Clips for Entrepreneurs.” Each week, we post a favorite video clip to inspire and motivate entrepreneurs. Why? Because we know how tough it is being an entrepreneur; and whether you’re launching a venture, trying to execute your business model or raising funds, you need a little juice to help you push the ball forward. I hope these videos are a little juice. Cheers, Scott
Si hay una herramienta que ha levantado pasiones en los últimos tiempos es el Business model canvas, herramienta de la que hablamos hace algún tiempo. Sin embargo, no se trata de la única herramienta útil para plasmar un modelo de negocio, ni mucho menos. Existen otras, como la que nos ocupa en éste post, que lo complementan de forma brillante.
Si hacemos memoria, recordaremos que a pesar de ser una estupenda herramienta para focalizar el pensamiento estratégico, el lienzo de modelos de negocio de Osterwalder también tenía varios problemas:
En resumen, aunque el lienzo de modelos de negocio es una herramienta estupenda para potenciar la reflexión estratégica se queda muy corta a la hora de tangibilizar el modelo de negocio y sus implicaciones, lo que yo llamo el modelo de operaciones. Se entiende mucho mejor con un ejemplo, extraído de la vida real:
¿Has probado alguna vez a intentar explicar en una frase tu startup o línea de negocio? Si lo has hecho, sabrás lo complicado que es explicar el modelo de negocio, cómo funciona la empresa y cuáles son los actores que involucra. Cuando se trata de una presentación corta enviada por email la cosa es mucho peor. Si además has tenido la brillante idea de “plantar” un lienzo de modelos de negocio en tu presentación, lo mas probable es que lo único que hayas recogido es estupor y desconocimiento, aunque el lector conociese la operativa del canvas Seguir leyendo “HERRAMIENTAS: BUSINESS MODEL TOOLBOX ***POST DESTACADO***”
posted by Jeffrey Phillips
Clearly, if our highly efficient, productive business models are to become more innovative, they need to believe that innovation risk can be reduced or controlled. Either that or the operating models must become far more comfortable with risk and its costs and variances. I suspect the latter requires far more cultural change than many firms will sustain. If the tradeoff is trying to reduce innovation risk or reduce the resistance of the culture to risk, I think the former is the place to start.
How does a firm reduce or eliminate innovation risk? I think there are at least five actions that can dramatically reduce innovation risk. Note that I didn’t say eliminate risk. I doubt that is possible, but I do believe innovation risk can be dramatically reduced through the following actions… Seguir leyendo “How to reduce innovation risk”
But I don’t want to spend anything because we don’t have a budget, and we can’t cut anything else. I don’t want to have to hire anyone or spend any extra time on this, and no one else can take it on right now, so we’ll need to outsource it or perhaps put the intern in charge of it. We like our culture the way it is and don’t see anything wrong with it, and we’ve always done things this way so we’re not really keen to change any of our processes or people. Some rhetoric around developing a positive culture would be great, but we really don’t have any intention of putting any of that into practice if it involves significant effort or any kind of substantial change that might disrupt the way that we work or how we work with our customers currently.
So we’re really looking for some free strategy guidance, but we’d like to reserve the right to reject it outright if it feels uncomfortable or unfamiliar. We’d like some viral content that’s easy and cheap to create, and we’re really not interested in investing any time or people long term on this. Just looking for some some proven, guaranteed best practices that we can implement immediately, get immediate return on, set on autopilot, call ourselves “social” and not worry about integrating into the rest of our business because we’re looking for a quick win here that doesn’t really require much from us.
Can you help?” Seguir leyendo “Change Is Sexy, Until it Costs”
|Seguir leyendo “In case you missed them, see which articles were most popular with our readers in the third quarter of this year.”|
The challenge of finding just the right trust level with partners, in “Why Too Much Trust Is Death to Innovation.”
Constantinos C. Markides and Daniel OyonFighting a disruptive business model by rolling out a second business model is one option for companies under fire. The risk, though, is getting stuck in the middle.
Christoph Lueneburger and Daniel GolemanSustainability initiatives can’t be driven through an organization like other changes. They have three distinct stages, each requiring different organizational capabilities and leadership competencies.
You’d think freedom was a blessing, and it is. It’s the ultimate goal of the successful entrepreneur. They want to enjoy freedom from someone else’s schedule, from corporate bureaucracy and from some lame manager’s to do list. They have the freedom to do work that counts, to blow off on a Tuesday afternoon to spend time with family, or to play by day and work at night.
All entrepreneurs chase freedom. We have our personal reasons to want it, but we share the same goal.
But freedom comes at a price. The curse kicks in and the universe demands payback for the gift we’ve created for ourselves.
Freedom is a curse precisely because it’s freedom. Freedom runs away from structure and hides in the bushes while discipline marches by. Freedom rejects fixed schedules and doesn’t answer when your inner deadline bailiff calls.
Yet if you’re an entrepreneur, you need structure, schedules and organization. It takes discipline to build the kind of business that allows you to blow off afternoons or take month-long holidays without the house of cards tumbling down.
You won’t stay your own boss for long if you don’t harness discipline in your life and business.
Trust me, I’m the last person to suggest you adopt discipline as a permanent state of mind. Discipline and I have a tenacious relationship at best. I hold on because she’s valuable to me; she barely concedes to put up with me. (Yes, discipline is a she. I have no idea why. Freud might).
Discipline isn’t some unseen cosmic force. Months of meditation aren’t required. No one is disciplined all the time, but being able to switch it on at the times we need it is the skill the forges business empires. It’s just a state of mind we enter and leave at will, just like any other state: feeling happy, being sad, and so forth. Here are three techniques that focus on cultivating a state of discipline that I’ve road-tested often with clients, with fantastic results. Seguir leyendo “How to Smash Your To Do List When You’re Your Own Boss”
When we talk about Open Innovation, we spoke of the “intentional use of inflows and outflows of knowledge to accelerate internal innovation and expanding markets for external use of innovation, respectively. [This paradigm] assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology. ” – Henry Chesbrough
When we talk about Open Innovation we talk about outside innovators that often are busy focusing on their own economic interests, which often results in fierce competition and little cooperation among them.
Companies that wish use external ideas , apart from knowing what kind of innovation is at stake and what the business model to follow, naturally have a concern whether, who provides these ideas is the possessor of certain skills.
Of course, one of those powers is the technical training, like that which is normally required for R & D. This is necessary to facilitate the communication processes and provide flexibility for innovation teams. There is a common language that is important and a necessary basis of trust.
For example, one of the major difficulties that arise in open innovation, when establishing protocols with universities is the ability to match the look of the business to the academic perspective. Seguir leyendo “Open Innovation – The relationship between competence and motivation”
LIFESTYLE - by Esther Herrero
Branding and Strategy for Business and Life
Cuando la imaginación y la creatividad suman infinito
el mundo del marketing se activa para ti
fanzine bejarano de historietas hecho en los 80
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Compartir conocimientos 2.0 y Marketing Online
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Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.
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