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A User Experience Business of One – Thnxz to @uxbooth


The story behind what we today know as the Business Model Canvas is an interesting one. Originally created as a conceptual framework for Alexander Osterwalder’s PhD project, it later became the subject of an entire book calledBusiness Model Generation, co-authored with Yves

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Publicado en #Analítica Digital, @uxbooth

The Value Elevator Speech for your Innovation | innovationexcellence.com


by Stephan Liozu Are you able to clearly articulate the value proposition for your innovation, your business model, or your startup? Can you recite in one quick minute this value proposition and two to three value drivers that illustrate its power

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Publicado en Innovationexcellence.com

The Promise of Innovation Management Standardization | innovationmanagement.se


  Previously in the Standardization Series, we argued that the worth of a management standard addressing innovation will chiefly rest on its ability to provide guidance on how to achieve sustained success through new product, service or business model development.

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Publicado en innovationmanagement.se

The Innovation Matrix | via timkastelle.org


One of the exciting trends in innovation right now is the lean startup idea.  The basic premise is that when ventures are starting out, building a scalable business model needs to be a top priority.  People like Steve Blank, Eric Reis, Ash Maurya and Alex Osterwalder are

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Publicado en #gabrielcatalano, #infografías, Innovación

Herramienta para crear tu Modelo de Negocio: Business Model Canvas


Lincinews Ya te hicimos una introducción al Modelo de Negocios y las preguntas principales que necesitas responderte para poder comenzar a construirlo. También te dimos tips para crear unaproposición de valor con buenos resultados y que identifique las ventajas de tu negocio. Hoy

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Publicado en Business Model Canvas, Lincinews

15 Critical Business Success Tips after Five Years in Business


Via Scoop.it – human being in – perfección 15 Critical Business Success Tips for Startups and Small Businesses As we’ve grown CMI, I’ve leaned on many critical resources and keep them pinned to my office wall, such as Mark Fletcher’s

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Publicado en ...and a bit of everything!, Blog.junta42.com, human being in – perfección

No Bullshit Social Media


A few months ago I was lucky enough to attend a social media conference where Jason Falls spoke as the keynote speaker. Not only did he spread a little humor throughout the room, but he also shared some pretty intriguing thoughts about social media marketing today and why it should be part of your overall marketing strategy.

I spoke with Falls after the conference and it was clear he is passionate about the subject. He believes in the power of the discipline as a potential vehicle for business development, customer service and yes, driving sales. That’s right folks, social media marketing, referred to in the book No Bullshit Social Media, can be an invaluable tool for your company to use for research and development, customer relations and lead generation. All of this, my friends, can be your result if you have the proper strategy in place that suits your respective brand and business model.

So I give you my main takeaways from No Bullshit Social Media, as they will help further explain how to best integrate social media marketing into your overall business model.

Know the facts and how they relate to your brand

The fact of the matter is that social media is not going away. It’s here to stay, so the smart thing to do is to figure out how you can strategically integrate social into your marketing program. There’s no one-size-fits-all strategy or plan, so knowing what your business needs to accomplish ahead of time is crucial in determining how you willmeasure social media marketing for your brand. Only you can determine what success looks like for your business and set goals accordingly.
Social Media vs. Social Media Marketing:

We’re past the point of joining the conversation and engaging. If you’re ready for the big leagues, it’s time to start talking strategy and how you can affect your brand’s business with social media marketing. Falls and Deckers simply sum it up with “Social Media is for Hippies. Social Media Marketing is for Business.” Well-said.

Social media and public relations work together:

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Publicado en Social media, theideabrand.com
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Gabriel Catalano

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