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Scientists have located a specific set of neurons that indicate how time passes, confirming that the brain plays an essential role in how we experience the passage of time. By recording brain activity across 100 neurons in the lateral intraparietal cortex of two rhesus macaques, University of Minnesota researchers were able to examine how brain biology corresponds to an objective measurement of time. Then, by examining the rate of decay of the neural signals, scientists could estimate how much time had objectively past with simple reference to the brain’s biology. Sigue leyendo
Why is it that three prominent books published just during the past several months focused on the subject of willpower?
The first answer is that neuroscience has finally begun to open a window into the complex way our brains respond to temptation and what it takes to successfully exercise choice.
Second, a raft of recent studies have shown that the capacity for self-control — even more than genetic endowment or material advantage — fuels a range of positive outcomes in life, including more stable relationships, higher paying and more satisfying work, more resilience in the face of setbacks, better health, and greater happiness.
Finally, these books — Willpower, The Willpower Instinct, andThe Power of Habit — are a response to an increasingly evident need. Demand in our lives is truly outpacing our capacity.
The sheer number of choices we must make each day — what foods to eat, what products to buy, what information merits our attention, what tasks to prioritize — can be overwhelming. As Roy Baumeister puts it in Willpower, “Self-regulation failure is the major social pathology of our time.” Sigue leyendo
Every day is a new day, we never know what it holds in store for us. Just like Forrest Gump’s Mother so eloquently puts it “Life is like a box of chocolates, you never know what you might get.” and she is so right.
Some days though, it can be hard to muster the enthusiasm, we wake on the wrong side. We just can’t find motivation, were surly and cannot help but get annoyed about every little irritating detail.
As you have probably read and heard before, your mood is completely your decision.
Sometimes though it can be very difficult to turn one of these days around.
Here are 4 tips that always help me get back on my feet…: Sigue leyendo
Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus
Every new product launch, ad campaign or package design takes significant research, time and resources to ensure success, but not every launch is successful. Suffice it to say that guess work plays a part to determine: Will it grab attention? Will it be memorable? Will it engage emotionally? And most importantly, will it drive purchase intent?
Taking the guess work out of the equation prior to launch is a marketer’s dream, which is now a definable reality with quantifiable results. Just recently the notion was put to the test to see if neuroscience could be used to help a magazine sell more copies. And the results were enlightening. Sigue leyendo
If you’re a creative person it’s easy to believe you will be at your most creative without any constraints. In reality however, this isn’t the case. Your creativity needs a focus, which is found by setting limits. If you can do anything your creativity stalls – there are too many decisions and you get confused. Restrict yourself to just a few design elements and a set a deadline to give your creative brain a goal to focus on. This article looks at how designers can turn constraints into opportunities.
The Myth of Creative Freedom
A man’s worst difficulties begin when he is able to do as he likes. – Thomas Huxley
There’s nothing better for a designer than being given creative freedom by your client. Equally, there’s probably nothing worse than a designer giving themselves creative freedom. Sigue leyendo
By Robert Bowen
Given our fields of interest and chosen professions, most of us have at least once in our lives had to brainstorm for one reason or another. But for those of us who apply this mental tool in our creative pursuits much more regularly, learning to do so effectively is crucial.
Brainstorming could prove an invaluable addition to your creative arsenal, but only if you take the time and put forth enough effort to follow through on the process. This is an unfortunate truth for many, who believe that this “storm” is short-lived. But there is more to it than that.
Brainstorming is more than about just having ideas: it is about having ideas and the means to implement them. You can come up with ideas all day long that sound great on paper and even out loud when you share them with others, but if you have no means to follow through on them, then they will simply fall flat. Just because you have a spark, doesn’t mean you have enough fuel to keep the fire burning brightly. An idea isn’t so much a storm as a drizzle.
If you look up the word brainstorm, it is generally defined as a “discussion to produce ideas and ways of solving problems.” The key part here is the discussion. When a lot of us are ’storming, we do so on our own or with few participants, and we end up just sharing our idea rather than discussing it. There is no weighing of pros and cons, no comparison with competing or existing models, no contemplation of the concept’s audience. We must take extra steps to ensure that when we brainstorm, we do so as though we were having this discussion, covering all of these bases and fully examining the idea, not just marvelling at our conception of it.
Consider some of our previous articles: