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Baxter, el primer robot con sentido común… mejor que muchos humanos!! Lo que natura no da… No es que un robot en una fábrica sea una novedad; hace décadas que la humanidad es testigo de cómo las máquinas van ocupando puestos en varios sectores de la industria en todo el

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Publicado en #copadas, (@)IN.per.fec.cion. ®

How to Find the Perfect Job Applicant (or Look Like One)

Most readers got our point — and for those who were made extremely uncomfortable, we will provide some thoughts in a minute — but some took us to task for saying that asking someone where they expect to be in five years is a great way to uncover the applicant’s “ambition, personality, values, thinking process, etc. The way people answer this question can tell me a lot about them and whether they are the right person for a particular job/environment.”

Well, we don’t claim to be recruiters. But between the three of us we have hired literally hundreds of people and our experience has been that if you are looking to discover those things, there is a much more direct — and we would argue better — way of finding out. Ask the person what they have been (or are now) utterly committed to in their life: “What really turns you on and attracts you almost in spite of yourself? What are the things that you can’t put out of your mind?”

What our organizations need today — perhaps above all else — is commitment. People who truly want to do a great job. Who are driven to do so. The best way to find out if someone has that kind of desire and commitment is to ask about times they have demonstrated it in the past.

Does it have to be work-related?

It would be nice, but no.

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Publicado en HBR Blog Network

Refining and Maximizing Your Pitching Strategy

Product News Pitching –One attendee brought up a good inquiry – since a popular announcement for clients is new product news, what is the best way to entice the media to cover them? The panelists confirmed something we’ve heard many times: they will rarely cover straight product news. However, there are a few ways to make the information interesting to the media:Tie the news into company strategy. Does the new product reflect a recent shift in what the company is doing as a whole?Explore other angles related to the company. Is there an interesting story about the CEO or a non-profit initiative the company is doing?
Going beyond your client list when pitching trends – When asked what makes a really strong pitch, Katie made a great point that a lot of us lose sight of when writing trend pitches. According to her, using examples in your pitch from companies or brands that aren’t your clients not only shows a reporter that you’ve done your research and know the industry, but establishes your pitch as an actual trend; rather than merely news from your client. As PR professionals, we are constantly getting pressure from clients to get media coverage and it’s easy to put our blinders on and only focus on using their examples. Katie’s advice is a great reminder that looking at the bigger picture and staying on top of industry news pays off and gives you a better shot at your pitch becoming a story.
“On Background” versus “Off the Record” – One question that came up at the event was whether or not to advise clients to say things as “off the record.” As PR practitioner, our general rule of thumb is that nothing is ever off the record; however the panel seemed to be much more laid back about that question (or maybe we just had an especially lovely handful of journalists at this event!). Katie then explained to the audience the difference between “on background” and “off the record.” “On background” means that your client can offer information; however, saying upfront that it’s on background means that the journalist won’t attribute them as the source for the information. Depending on the journalist, they’ll either find a different source for the information or leave it as anonymous. When advising our clients, however, we think we’ll still stick with our “nothing is off the record” mantra and play it safe.

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Comcast Cares, una historia de twitter como plataforma de relación con clientes

A principios de 2008, una “telco” americana llamada Comcast sufrió un tremendo castigo al verse en la parte más baja del Índice de Satisfacción de Clientes de EEUU, un estudio que monitoriza las opiniones de más de 200 empresas americanas.

Comcast comenzó a conocerse por sus malas prácticas de negocio y su deficiente servicio al cliente. Tanto fue así, que fue colgada en la red una página llamada (Comcastdebemorir) en la que cientos de clientes comenzaron a publicar sus quejas.

Estaba claro que Comcast tenía que reaccionar. Fue cuando Frank Eliasson, por aquel entonces director de servicio online de la Compañía, comenzó a monitorizar las quejas de los clientes a través de Twitter.

Para sorpresa de muchos de estos clientes, Frank Eliasson abrió la cuenta @ComcastCares en Twitter y comenzó a contactar con ellos estableciendo un diálogo con el objetivo de calmar los ánimos y encontrar soluciones a los problemas que habían manifestado.

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Jim Spencer’s Take On Shopper Social Media Marketing

I recently published the infographic illustrating the number of soical media followers for U.S. supermarkets and I’ve been following up with colleagues in social media land to ask their opinion on what they believe the numbers mean for the grocery industry.

Jim Spencer from JBS Partners, is a colleague from Boston who was kind enough to answer a few questions, here’s the result:

John: What does this chart say about the state of social media adoption among large grocery chains?

Jim: The chart indicates that there is growing adoption that is very inconsistently applied across a range of mediums. Assuming that the content is worthwhile my hat is off to the four companies that are in the lead on YouTube. This is a much harder form of content to generate and video is where everyone will soon be following.

It looks like there are both corporate adoption and individual store adoption numbers recorded here, but I don’t know if this represents aggregated counts or just the mother-ship.

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Run A Marathon… In Your Web Browser… No Moving Required

Running a marathon is hard. I should know, I’ve never even considered running one. But a lot of people do. And a lot of people like the idea of going to watch others run marathons. I have no idea why, but they do — I’ve seen it on TV. Anyway, if you have any interest in tracking a marathon, Skyhook Wireless has a pretty cool way of doing it.

The San Francisco Marathon is this coming Sunday. To coincide with it, Skyhook Wireless has set up a new “Skyhook Experience” to track the event. On their page, you’ll be able to see geotagged tweets, Flickr photos, and Foursquare check-ins all around the event in realtime. You’ll also be able to go back in time (with a slider) to watch all of the aforementioned data evolve.

The idea is similar to the site SimpleGeo set up for SXSW. Like SimpleGeo, Skyhook is doing this to showcase their data. On the map you can not only see (and click on) individual data points, but you can see heat maps of particularly hot areas of geo data.

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Gabriel Catalano

septiembre 2015
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