Earlier today, RIM introduced the BlackBerry Torch, the company’s first smartphone to ship with BlackBerry OS 6 and perhaps more importantly RIM’s attempt to remind the world that it’s still a big player in the smartphone market.
We think it’s interesting that RIM chose to name its newest BlackBerry the “Torch” because what the BlackBerry brand has really been lacking over the last few years is heat. That is, while the iPhone and Android () devices have generated tons of buzz and taken turns at being the hottest tech item of the moment, the BlackBerry has remained relatively cold. It’s clear that RIM recognizes that the BlackBerry brand doesn’t have the cachet and appeal that it once did and its betting that its new OS and slate of new devices will help turn things around.
There’s a lot to like about BlackBerry OS 6.0 and the BlackBerry Torch in general. The new form factor stays consistent with what BlackBerry users already know, but offers a full touch screen with a slide out keyboard. We think that taking design cues from the Palm Pre is a good thing because the rest of the smartphone world has embraced touch with a vengeance and the SureType keyboards on the BlackBerry Storm simply didn’t cut it. Sigue leyendo