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Walmart vende 5 mil artículos por segundo durante el Black Friday

  por FERNANDO GARCÍA en 26-11-2012  Estados Unidos.- Previo a las festividades navideñas, el Black Friday en Estados Unidos, fue nuevamente el motivo para que millones de ciudadanos americanos abarrotaran tiendas como Walmart, Best Buy, Target, Sears, etcétera para adquirir diversos productos con grandes

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Five Ways to Ruin Your Innovation Process

RITA MCGRATH Columbia Business School professor Rita McGrath studies innovation, corporate venturing, and entrepreneurship. Her latest book is Discovery-Driven Growth (2009). Most companies sabotage their own innovation processes without meaning to. I’ve noticed five tell-tale signs of this syndrome, which I

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Hey, It’s Microsoft Office 15!


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Report shows key trends for social businesses

Social is not just for the fun brands

Among the most socially active companies that you’d expect to find such as Google, Amazon and Dell, there are also b2b brands and those that you might not expect such as Intuit ( a payment solution). They scored number 6 out of the organisations that have the most social employees. This is encouraging for brands that might still think that social isn’t for them and shows that having employees active on social media is important no matter what industry you’re in. Indeed, those ‘sexier’ brands aren’t necessarily as high as you think. Disney dropped from number 4 to number 23, showing just how quickly other brands are getting involved and importantly, socialising the workforce as well as the marketing plans.

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Social Media Insider: CheckPoints Makes An End-Run Around Location

Consider ShopKick, for example. In a recent Q&A on MediaPost, I was willing to peg Shopkick as the most overhyped mobile technology. As Shopkick has been the subject of stories in major media outlets from here to Botswana, it’s easy to call it overhyped. The gist of the app is that you earn points by walking into select stores, which the app confirms by using the microphone to pick up an inaudible audio tone played by a speaker placed near a retailer’s entrance. More points, dubbed “kickbucks,” kick in when users take specific actions within the store such as scanning select products. Location is central to the app. The kickbucks only matter so much here, as I’ve made it to level six with over 400 kickbucks (in other words, I’ve used this app a lot) and still haven’t earned a $2 Best Buy gift card. The app is still very new and can play a role in having consumers engage with locations and products, but it’s not fully baked yet. [Más…]

Yesterday, a new location-centric application called CheckPoints was announced that’s designed to shift the framework of the experience. Instead of focusing on locations, CheckPoints works with brands, including launch partners Belkin, Energizer, Seventh Generation, and Tyson Foods. While users can check in at various shopping locations, the focus is on the apps’ featured products. Scanning those products unlocks custom content and rewards. Here, the rewards are designed to be more tangible so it doesn’t take too long to understand the benefits. Rewards can include airline miles and other offers not necessarily related to the items scanned.

Brands will be rooting for this app to work. I work with a number of consumer packaged goods brands, and I’m sure this will come up in conversation with several of them. If this app starts influencing users’ purchase decisions, especially in ways brands can readily track, then brands will promote the app themselves. In essence, it will mark a transition of slotting fees to scanning fees. It’s also worth noting that despite the differences between CheckPoints and Shopkick today, Shopkick can just as easily be used to promote products across a wide range of locations.

The limitations of product-scanning apps are numerous, and they’re worth keeping in mind. The technological hurdles will be overcome within several years, but consumer behavior may not change as fast.

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Best Buy: Notebooks Aren’t Dead

Ben Parr | // Is the notebook going the way of the dinosaur? Not a chance, says Best Buy. Earlier today, a report made the rounds, depicting the decline of notebook sales since the launch of Apple’s wildly popular iPad

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