Archivo de la etiqueta: Australia

The fastest and furious Malaysia – thnxz to @redbullracing


Worldwide · infiniti-redbullracing.com //

Malaysian Pit Stop.jpg

Red Bull la Marca mejor trabajada en todos medios. Un 360 absoluto. Experiencia y puntos de contacto con el usuario… extremos!. INMHO @gabrielcatalano


Car data recorded the following stationary pit stop times (Malaysian Grand Prix 2013):

Sebastian Vettel Stop 1 (Lap 5): 2.13 seconds
Mark Webber Stop 1 (Lap 7): 2.13 seconds
Mark Webber Stop 2 (Lap 19): 2.05 seconds 
Mark Webber Stop 3 (Lap 31): 2.21 seconds
Mark Webber Stop 4 (Lap 43): 2.26 seconds

33 millones de dólares hackeando las cámaras de vigilancia – @fayerwayer


¿Ocean’s Eleven dijo alguien? En Melbourne, Australia, un hombre se llevó 33 millones de dólares después de ganarle a la casa en juegos de cartas. Eso sí, las ganancias las obtuvo interceptando las cámaras de vigilancia del Crown Casino.

La jugarreta fue realizada por una persona cuyo nombre no fue revelado, que pertenecía al grupo de las “ballenas”, aquellos apostadores que juegan grandes sumas de dinero en un casino. Para llevar a cabo el plan, él y sus cómplices hackearon la red de cámaras de vigilancia del casino; esto les permitió observar las cartas tanto de la casa como del resto de jugadores, y así en unas cuantas rondas de juego hacerse con un buen puñado de dólares en ganancias.

El jugador en cuestión incluso se estaba quedando en una “villa” del hotel con su propia familia. Obviamente, una vez descubierta la estafa, fue expulsado y prohibido de volver a poner un pie en el casino. Por otra parte, se está llevando a cabo una investigación y se cree que hay personal del mismo casino involucrado en el trabajo, en una situación digna de Danny Ocean y Rusty Ryan.

En el Crown esperan que sea posible recuperar “una buena parte” del dinero conseguido de mala forma, aunque al parecer el problema mayor es que interceptar las redes de vigilancia de las cámaras no es algo demasiado complicado, según las voces de algunos expertos.

Via http://www.fayerwayer.com

 

El astronauta que comparte en Twitter fotos desde el espacio


via http://www.marketinghoy.cl

El astronauta canadiense, Chris Hadfield ha estado compartiendo en su cuenta de Twitter fotos que ha sacado desde el espacio.

astronauta-twitter-fotos

El canadiense, Chris Hadfield, es astronauta e ingeniero de vuelo en la Expedición 34, a bordo de la Estación Espacial Internacional (ISS). En los últimos días ha estado compartiendo en su cuenta de Twitter espectaculares imágenes que ha capturado desde el espacio.

A continuación te dejamos algunas de las más impresionantes que ha twitteado:

“Nubes en forma de coliflor sobre el bosque del Amazones”

“Un río azul en una zona agrícola de Brasil ofrece un contraste impresionante de colores y paisaje” Sigue leyendo

IAB: A Global Network


 

Competition for consumers’ hearts and minds is no longer bounded by geographic frontiers – digital marketing, news, entertainment, and content are all global. The new-media marketplace naturally bleeds across frontiers, often with knee-high barriers to entry. But succeeding in this widely varied and vast arena will not be as easy.

Nearly all major digital companies are by their nature already global. Start-ups, lately, are adding an international dimension to their efforts sooner in their life cycle than ever before. It is our intention that through our collaboration, all IABs will help their members become digital influencers worldwide.

IABs from around the world:

  • Help build markets
  • Bring members together for common interests
  • Make digital standards fluid across boundaries
  • Produce world-class events for top digital influencers

North America
 IAB Canada
 IAB Caribbean
 IAB Mexico
 IAB U.S.

South America
 IAB Argentina
 IAB Brazil
 IAB Chile
 IAB Colombia
 IAB Peru
 IAB Uruguay

Asia & Australia
 IAB Australia
 IAB New Zealand
 IAB Singapore
 IAB Vietnam

Europe
 IAB Austria
 IAB Belgium
 IAB Bulgaria
 IAB Croatia
 IAB Denmark
 IAB Finland
 IAB France
 IAB Germany
 IAB Greece
 IAB Hungary
 IAB Ireland
 IAB Italy
 IAB Netherlands
 IAB Norway
 IAB Poland
 IAB Romania
 IAB Russia
 IAB Serbia
 IAB Slovakia

 IAB Spain
 IAB Sweden
 IAB Switzerland
 IAB Turkey
 IAB United Kingdom

 

 

Study suggests early-childhood anesthesia exposure may affect the brain


Research published this week in Pediatrics takes a newly rigorous approach to investigating whether anesthesia exposure harms young children’s developing brains. The results suggest that even a single anesthesia exposure before age 3 could hurt kids’ language skills and abstract reasoning abilities.

Earlier studies, including those in animals, had suggested that anesthesia drugs harm young brains, but none had taken such a direct approach to the question as the new paper. In the latest study, Columbia University’s Caleb Ing, MD, and colleagues studied a group of 2,608 Australian children, 321 of whom received anesthesia at least once before age 3. At age 10, the children’s cognitive function was rigorously tested. Scores for skill in expressive language (the ability to form words and sentences) and receptive language (understanding what others say) were both lower in children who had been exposed to anesthesia than those never exposed, as were abstract-reasoning scores. Motor skills, behavior, and visual tracking and attention were not different between the groups. Sigue leyendo

Amaz­ingly cre­ative expres­sions – Graf­fiti cre­ative | vía lilyandrose.net


Vía: http://lilyandrose.net | Lily&Rose is the brain­child of sis­ters Ninene Steenkamp and Irma Oost­huizen, who com­bine their cre­ative and finan­cial skills to offer a turnkey ser­vice in the res­i­den­tial mar­ket.

Graffiti Creative


A
friend recently sent an email to me enti­tled ‘Amaz­ing Graf­fiti’.  It’s the type of email we all get from time to time; the one you leave for a day or two when you are really busy and where all ref­er­ence to the artist have long since been deleted.  Most of them have been around the block a cou­ple of times.  This time, I was pleas­antly surprised.


Graffiti - Abstract

Graffiti Eyes

Graffiti Todlers

Graffti Photograpger Sigue leyendo

Conectar e interactuar con los clientes es ahora más importante que nunca


Para formar parte de las redes sociales lo primero que hay que hacer es entender el propósito de cada una de ellas

puromarketing.com por Redacción

De una forma u otra, las redes sociales están siempre con nosotros, ya sea en el boca a boca, en una conversación con un amigo, familiar o incluso con un vecino. Lo cierto es que la tecnología avanza y las redes sociales ganan más y más popularidad, las conversaciones se vuelven online. Esto implica que conectar e interactuar con los clientes es ahora mucho más importante. Las empresas tienen que entender la importancia de las redes sociales y de formar parte de ellas.

Sigue leyendo

The Smartest Beer Ever? – The Unspillable Pint


http://www.simplyzesty.com

When it comes to beer adverts, they are usually dominated by good looking women, sports and the fact that the beer is colder than any other beer ever seen before.

In short, they are pretty short on imagination and creativity, but that is nothing that this new Haan advert could ever be accused of.

This Australian beer company have set out to tackle one of the biggest problems known to man (and women of course): spilling beer when jostled in a pub. The video is, of course, only a prototype and it’s highly likely that they used some creative editing to make it look this slick but the concept is a brilliant one, even if it is never likely to see the light of day. Watch this video explode across social media channels in the coming days as it is made for sharing.

See video >>> Sigue leyendo

Los errores de los directivos provocan bajas voluntarias


Según nuevos datos, cuatro de cada 10 empleados renuncian por considerar

“incompetente” a su jefe

 

Corren tiempos de cambio, y la necesidad de emerger ante el fenómeno de la recesión pone a prueba las cualidades de los directivos para proporcionar el éxito a las empresas. La estrategia aplicada por cada gerente es única. Pero, en general, los jefes suelen confundir liderazgo con autoridad y poder. Según un nuevo informe, este error hace que un tercio de los empleados de todo el mundo piense que su jefe es ineficaz y que está poco capacitado para su cargo. Este fenómeno se está convirtiendo cada vez más en causa de dimisiones voluntarias. Por Iván Abreu Anaya. Sigue leyendo

How Many Coloured LinkedIn Dots do You Have?


Good Afternoon, Social Rabbit here with your guide to the world of social media.

LinkedIn has been making changes and is trying to be a bit of a cooler kid in the social networking playground.  One of the latest updates is LinkedIn InMaps, as below.  This allows you to have a visual picture of your professional network on LinkedIn (your first degree connections).  The different colours represent how you know that person, you decide on what the colours mean.  If you mouse over any of the dots you can see who that person is.

Sigue leyendo

From Side Project to Sustainable Business … Using Social Media


This guest post is by Clare Lancaster, of WomenInBusiness.com.au.

Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid a cent to promote it.

When I decided to drop out of corporate life, my first move was to open a consultancy. I had been working online since 2001 and by 2008 was confident I’d accumulated enough skills and experience that finding work wouldn’t be a problem.

Around about this time, Twitter was the next big thing. I realized if I wanted to offer my clients the best service I could, I’d better get to know what Twitter was, and work out it was going to be any good for business.

Little did I know that the answer would be a resounding ‘yes’—and that it would help me take my side project from an idea to a sustainable business in less than two years. Sigue leyendo

5 Things About the Internet (in Australia)


Some interesting nuggets in the August 2010 Australian Online Landscape Review from Nielsen:

  1. Internet Use: 14.84 million Australians used the Internet in the past month
  2. Stickiest Site: Facebook is responsible for 90% of all time spent on social media sites in Australia
  3. Social: Over 70% of Australian Internet users visited a social media site in the past month
  4. Peak Times: 5PM & Mondays are the heaviest times of the week for Internet use
  5. Mobile Web: Mobile Web usage jumped in the past month – more than 250K Australians accessed the Web through a mobile device

Good to see we remain the most Facebook-addicted country in the world!

http://www.asiadigitalmap.com/2010/09/australia-internet-use-august2010/

Designing and Producing Creative Business Cards: Techniques and Details


Plenty of creative business card showcases are available out there. Many of these are beautifully done and well thought out, and they serve as inspiration for those who would like their business card to be more than the standard rectangular piece of paper. Yet little explanation accompanies these examples, and figuring out just how to bring your idea to life can be overwhelming, to say the least. This guide is meant to help you decide which technique is right for you, how to correctly prepare the files and what to look for in a printer.

General Advice

Content Goes First

I never tire of repeating this to anyone who will listen. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks.

Think in terms of what the design will add to your message. Tempted to use rounded corners just because the cool kids are doing it? Maybe your card would stand out more by not using this technique.

Why do you want metallic ink? Do you think your name would really stand out in gold, even though your message is all about technology and recent code developments? You may want to rethink that. Or do you sell hand-crafted jewelry and want a design that reflects your latest silver creation? Then the silver ink might be the perfect solution for you after all.

The back of a business card is often ignored, but it can be a great place for extras that make your card even more memorable. Make it relevant to what you do, and make it useful if you can. You could include tips or a quick how-to guide relevant to your product, offer a free consultation, add a reminder for a date when you will offer discounts, or invite loyal customers to collect a stamp every time they purchase from you. Think of something that would make them want to hang onto your business card and consult it often. If you think the back should be reserved for note-taking, why not mark a few dotted lines, titled “Notes,” rather than leave it blank?

Talk to Your Printer

No one knows more about the techniques and materials available—and new ones come out all the time. Generally, printers are more than happy to give you all the industry news and advise you on techniques and materials. (If yours isn’t, you might want to look for a new printer.) If you learn a little about how they operate, they will appreciate it and be even more willing to help.

Size

While this article focuses on custom shapes and sizes, keep in mind standard sizes, too. Card holders are made to fit standard size cards, and I have often heard comments like, “If a business card doesn’t fit in my wallet, I don’t care how beautiful it is, it’s going in the trash.”

The standard sizes are 3.5 x 2 inches in the US and Canada, 85 x 55 mm in the European Union and 90 x 55 mm in Australia, New Zealand and Scandinavia. Or you could use a standard credit card as a reference, which about 85 x 54 mm or 3.34 x 2.25 inches.

Unless you have some other use for your cards in mind (for example, a bookstore’s card that doubles as a bookmark), you’ll want to stay within those dimensions. Smaller is okay, but anything too big won’t fit in most pockets, so consider going bigger only if you have reason to believe your cards will not be stored in wallets or holders.

Do you have the perfect idea but don’t know what to do with it? Maybe you’ve heard about die-cutting, varnishes, metallic inks, letterpressing and special materials but are unsure what they are exactly or which one is for you? Let’s jump into the different techniques!

Die-Cutting

Any card (or any printed material for that matter) that isn’t a standard rectangle or that has holes in it is created by a technique known as die-cutting. A metal template is prepared and is used to cut the paper in the given shape. The easiest way to think about this is to picture a giant hole-puncher, except that the holes are not necessarily round, but rather whatever shape you want them to be.

This means that, in addition to the artwork, you will need to provide the printer with a custom shape to “punch out” your cards.

The result can be as simple a round hole in the center of your card or as complex as a three-dimensional pop-out.

Optimum in Designing and Producing Creative Business Cards: Techniques and Details
This simple and effective design makes use of the round hole on both sides of the card.

Bizcards03 in Designing and Producing Creative Business Cards: Techniques and Details
This card takes the shape of the product. Instant recognition!

Sigue leyendo

PepsiCo hands US$27m media duties to PHD in Australia


PepsiCo

Image via Wikipedia

SYDNEY – PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, following a pitch that reportedly also involved Mindshare.

PHD scoops PepsiCo’s media business in Australia.

The business is reportedly worth US$27 million.

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. Sigue leyendo

Beer goggles put rosy tint on Fossies


Scott Rochfort

Ian Johnston ... "Look what is happening."Ian Johnston … “Look what is happening.” Photo: John Shakespeare

The chief executive of Foster’s, Ian Johnston, seems rather encouraged by the booze group’s $464 million full-year loss.

”Last year, people were saying, ‘What’s happening at Foster’s?’ ” Johnston remarked to a briefing of analysts yesterday.

”This year, it’s more like, ‘Look what is happening at Foster’s.”

Maybe those people are heavy drinkers.

The group’s Carlton United Brewery arm reported a 5 per cent rise in pre-tax profits to $904 million.

The soon-to-be demerged Treasury Wine Estates division reported a 27 per cent fall in pre-tax profits to $221 million – before write-downs of $1.3 billion. Sigue leyendo

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