by Samantha Murphy
http://mashable.com
Facebook may have been a hunting ground last year for developers expanding their social mobile programs, but their sights are set on growing with Google in 2012, a new study suggests.
According to a new report by mobile platform companyAppcelerator and analyst firm International Data Corporation(IDC), developers are more interested in using Google products such as Google+, search, Gmail and the Android Market to implement their social strategies.
The survey — which was conducted among 2,173 developers worldwide — found that 39% of participants said the network effects of Google’s initiatives are more important to their social strategies in 2012 than Facebook’s social graph.
SEE ALSO: Facebook Wants to Own Your Social Graph
“Google is learning some good lessons from Facebook about what not to do and what to do better,” Appcelerator principal analyst Michael King told Mashable. “We didn’t expect Google to expect to do so well against Facebook, but it puts them at an advantage. Many developers now see Google as offering more opportunities for growth than Facebook.” Sigue leyendo
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