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The Jeff Bezos School of Long-Term Thinking


Vía 99u.com Why focus 10,000 years into the future? The answer lies in Bezos’ letter to Amazon shareholders from 1997 when the company went public, a manifesto of sorts about the benefits and approaches to long term thinking. The 1997 letter’s main

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Publicado en 99u.com, Jeff Bezod

Pepsi y Twitter anuncian su acuerdo global de colaboración


puromarketing.com Esta exclusiva colaboración ofrecerá a los consumidores de Pepsi una nueva conexión con su música y artistas favoritos Pepsi presenta “Live for Now Music”, un acuerdo a nivel global con twitter, cuyo foco principal será el mundo de la música.

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Publicado en Pepsi y Twitter, puromarketing.com

LivingSocial’s 5 Simple Tactics for Getting 30 Million Subscribers


When LivingSocial launched in 2007, the co-founders thought it would be interesting to match a user’s location with their interests. The model has evolved to selling vouchers to users for local experiences, and LivingSocial now serves daily deals to over 30 million subscribers. Want to know how they did it? Earlier this month, Andrew Warner of Mixergy.com interviewed LivingSocial co-founder Tim O’Shaughnessy. In the interview, Tim reflects on the early days and shares the strategies LivingSocial used to fuel its explosive growth. This post includes five of those strategies.
1. Build Connective Tissue

LivingSocial Email Tactic

Tim believes LivingSocial’s over 30 million customers are “establishing that connective tissue with us, where we send [them] a great thing to do every single day”. How can you reach as many people as LivingSocial does? Tim explains, “to do that, we have to know what your email is”, so “we just made it as blatant as we possibly could”.

By requiring first-time visitors to provide an email address, Tim says you help those people who “would want to subscribe and wouldn’t really know how to do it”. Don’t miss out on this opportunity, because as Tim points out, “email is one of those things that people keep open as a tab in their browser all day long. So if you have a compelling value proposition, then it can work”.

Take Away: Email is still a powerful way to directly communicate with your users and it can amplify the viral spread of your messages. In certain businesses it may be more effective than social media.

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Publicado en Blog.kissmetrics.com

Amazon negocia con editoriales un servicio de alquiler de e-books


Este tipo de biblioteca de pago implicaría a títulos viejos, que serían accesibles para los abonados al servicio Amazon Prime, que actualmente permite, mediante el pago de 79 dólares al año, recibir los productos adquiridos en dos días libre de gastos de envío y de acceder a un catálogo de películas y de series.

Algunas de las fuentes consultadas por el Wall Street Journal precisaron que la idea sería poner un límite al número de libros electrónicos que los internautas podrían recibir en préstamo cada mes y que las editoriales participantes en el programa serían remuneradas.

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Publicado en e-books

Brent Payne’s SEO ConvergeSouth Keynote


Brent Payne (@brentdpayne) works for the Tribune Company, and makes sure that SEO is an important of the business communciations and content process at the paper. Brent gave the ConvergeSouth keynote on Friday Oct 1st.

History of Search: infoseek, metacrawler, Lycos, Excite, AltaVista, HotBot, Ask Jeeves. 10 years ago Google just being born. Yahoo! was big. Today we are down to four: Google, Bing, Yahoo! and Ask. Big merger coming in 2012 with Yahoo! and Bing.

Google: Trying to response to the search competition. Pulling in one boxes, music and more. Will do partnerships, example of instead of seeing LA Times will see results from who ever Google chooses to link to.

Why Care About SEO?: Lots of people do a lot of searches. Lots of opportunities to acquire customers.

Why Listent To Brent?: He started off as a spammer. Realized he did not have to beg people to buy products, when Amazon.com bought stuff from him, and he starting ranking highly.

Tribune Story: Since Jan 2007, tripped search traffic.

Traffic & Google: Over 50% of traffic should come from search. Trick of SEO is that you have to be on the first page of Google, or the other search engines. Expectations have changed. If you are not on the 1st page you are missing on 70% of the opportunity. 40% of people believe that you are the authority on a topic, if you show up on the first page of Google.

White & Black Hats: White hat, commnicating with search engines, making sure you are working to help users. Following best practices and guidelines provided by the search engines. Black hat, working against the search engines. In 2003 updated Google, and made it difficult to do black hat today. Will mention a few things on the fringe.

How People Search: When you go on the web, people are searching the copy that’s on the web. Google finds your copy, and copies it. Google Webmaster tools can help content get found. Helps you get discovered, but then your job to make sure you can get ranked. Then index the content, for Google that’s about page ranking. Used acedemic references as inspiration for the model for Google, where linking and authority are very important.

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Publicado en Sin categoría

The Science Behind a Single Page Website


We have all come across them whilst browsing the web, and many of the examples that exist are quite awe-inspiring, the single page website is a paradigm of the modern web in which everything that needs saying can be placed in a single document.

Whilst the single page layout option can lead to overwhelmingly large documents of endless scrolling, a series of clever mechanisms using modern standards and techniques such as CSS3 and Ajax have burst onto the scenes, offering a method of simply giving information as they’re required.

This article is on single page websites that use HTML, CSS and JavaScript; we are skipping the discussion of Flash-only websites, which can technically be classified as a single page website as well.
Once Is Enough for Me

It’s understandable that not every type of website will be well suited to having “one page to rule them all,” however, a common trend that’s seen especially in portfolio websites shows that certain sites can benefit from a simple, yet still multi-faceted, single page.

The idea that a website can be created with just one page seems crazy, but with our industry shifting towards advocating simplicity for ease of use, single page web designs have become a viable and effective option.

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Gabriel Catalano

Gabriel Catalano

Gabriel Catalano

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