Archivo de la etiqueta: Amazon.com
Esta exclusiva colaboración ofrecerá a los consumidores de Pepsi una nueva conexión con su música y artistas favoritos
Pepsi presenta “Live for Now Music”, un acuerdo a nivel global con twitter, cuyo foco principal será el mundo de la música. Gracias a este acuerdo, que forma parte de la campaña internacional “Live for Now” lanzada recientemente por Pepsi, alrededor de 140 millones de usuarios de Twitter podrán escuchar música a través de descargas gratuitas semanales, descubrir vídeos musicales originales y una disfrutar de los conciertos Pepsi que se llevarán a cabo este verano y otoño en Estados Unidos.
El acuerdo “Live for Now Music” comprende: Sigue leyendo
Si los que estén leyendo esto son diseñadores, seguramente ya hayan visto cientos de logotipos en su vida. Con una publicidad que cada vez nos bombardea más, hemos aprendido a ignorarlos de forma natural. Algunas empresas tiran por la vía fácil y cutre de crear sus logos mediante Microsoft Word. Pero las empresas más innovadoras le dan mucha importancia a la creación de su logotipo. ¿Se han parado alguna vez a observar con detalle estos logos? Pues háganlo, porque muchos de ellos contienen mensajes ocultos y pueden leerse mensajes muy interesantes entre líneas… les mostramos algunos de los más famosos:
Probablemente ya conozcan este caso, pero para aquellos que no lo sepan: entre la “E” y la “x” hay un espacio en blanco en el que se puede ver claramente una flecha que, subliminalmente, nos transmite rapidez y precisión. Ahora que se lo hemos dicho, seguro que empieza a ver la flecha siempre que vea este logo.
La flecha curvada amarilla parece una sonrisa: Amazon.com quiere tener la mejor satisfacción del cliente. Mientras que proporcionan el mejor servicio posible, quieren que sepamos que su tienda lo tiene todo, desde la ‘a’ a la ‘z’.
¿Sabían que su logotipo esconde un pavo real? Los colores del logotipo se deben a algo, pues aquí tienen la respuesta…
4. Presbyterian Logo
Se trata de un logo de una iglesia presbiteriana y tiene varios mensajes ocultos. ¿Adivinan cuáles son? Sólo hay que fijarse un poco y podrán ver símbolos escondidos, como un pez.
La “g” de “Goodwill” y la cara sonriente se parecen un poco, ¿no?
“Varios dirigentes de la industria editorial indicaron que no estaban entusiasmados con esta idea porque piensan que podría reducir el valor de los libros y porque podría perjudicar la relación que tienen con otros distribuidores”, señaló el diario, que citó a fuentes cercanas a las negociaciones.
Brent Payne (@brentdpayne) works for the Tribune Company, and makes sure that SEO is an important of the business communciations and content process at the paper. Brent gave the ConvergeSouth keynote on Friday Oct 1st.
History of Search: infoseek, metacrawler, Lycos, Excite, AltaVista, HotBot, Ask Jeeves. 10 years ago Google just being born. Yahoo! was big. Today we are down to four: Google, Bing, Yahoo! and Ask. Big merger coming in 2012 with Yahoo! and Bing.
Google: Trying to response to the search competition. Pulling in one boxes, music and more. Will do partnerships, example of instead of seeing LA Times will see results from who ever Google chooses to link to.
Why Care About SEO?: Lots of people do a lot of searches. Lots of opportunities to acquire customers.
Why Listent To Brent?: He started off as a spammer. Realized he did not have to beg people to buy products, when Amazon.com bought stuff from him, and he starting ranking highly.
Tribune Story: Since Jan 2007, tripped search traffic.
Traffic & Google: Over 50% of traffic should come from search. Trick of SEO is that you have to be on the first page of Google, or the other search engines. Expectations have changed. If you are not on the 1st page you are missing on 70% of the opportunity. 40% of people believe that you are the authority on a topic, if you show up on the first page of Google.
White & Black Hats: White hat, commnicating with search engines, making sure you are working to help users. Following best practices and guidelines provided by the search engines. Black hat, working against the search engines. In 2003 updated Google, and made it difficult to do black hat today. Will mention a few things on the fringe.
How People Search: When you go on the web, people are searching the copy that’s on the web. Google finds your copy, and copies it. Google Webmaster tools can help content get found. Helps you get discovered, but then your job to make sure you can get ranked. Then index the content, for Google that’s about page ranking. Used acedemic references as inspiration for the model for Google, where linking and authority are very important. Sigue leyendo
by Alexander Dawson | http://sixrevisions.com/web_design/the-science-behind-a-single-page-website/
We have all come across them whilst browsing the web, and many of the examples that exist are quite awe-inspiring, the single page website is a paradigm of the modern web in which everything that needs saying can be placed in a single document.
Whilst the single page layout option can lead to overwhelmingly large documents of endless scrolling, a series of clever mechanisms using modern standards and techniques such as CSS3 and Ajax have burst onto the scenes, offering a method of simply giving information as they’re required.
Once Is Enough for Me
It’s understandable that not every type of website will be well suited to having “one page to rule them all,” however, a common trend that’s seen especially in portfolio websites shows that certain sites can benefit from a simple, yet still multi-faceted, single page.
The idea that a website can be created with just one page seems crazy, but with our industry shifting towards advocating simplicity for ease of use, single page web designs have become a viable and effective option.
CSS Zen Garden is a classic example of a single page with multiple layers of interesting bits.
Trends and Tribulations
While traditional designs with multiple pages will always have its place, there are a number of advantages that give the single page website some potential uses for your own projects.
The ability to construct a site that is entirely self-contained gets a bit of getting used to, and involves a lot more thought and planning. Some questions you have to answer are:
- Will a single page meet the project’s requirements or will multiple pages be better?
- How do you organize the content?
- How does the navigation work?
- What content do I need and what can I leave out?
Benefits of Single Page Websites
Single page designs have the following advantages over multi-page sites:
- No page refresh when navigating the site (content is either in the page or loaded using Ajax)
- User experience can be improved because navigating through content is quicker and more responsive than having to go to a new web page
- Easier maintenance because you only have to maintain one web page
- You can design for quality over quantity — instead of having to design multiple page layouts for different types of site content, you can focus on just one solid and high-quality design
- Your Google PageRank applies to the whole site
- Higher core content density for search engine spiders
- Distinction from most other websites; single page websites are less common, and can thus leave an impression on your site visitors (and that’s why they are popular on portfolio sites)
- Easy solution for simple “brochure” sites that serve one product (i.e. iPhone app) or one purpose (i.e. a designer’s work)
- Preferred solution for web apps designed for the Mobile Web
Once the page has loaded, there’s nothing else to download.
Disadvantages of Single Page Websites
Single page designs have the following disadvantages against multi-page sites:
- Potentially large file size of the page
- A requirement for scripting or CSS3 support if you want to stand out
- Tabbing through elements can become trickier (for accessibility) because there might be plenty of content on one page (though this wouldn’t be a big problem for well-structured markup that use headings and other best practices)
- Producing the design is more time-intensive because it involves a lot more thought and creativity to be able to fit everything in one page and to devise a great interaction design
- The page can take much longer to load if you have a lot of content
File size is an important issue to contend with, especially where Flash is concerned.
The truth is that whenever you implement a specific design pattern, chances are that you will not be able to please everyone. While single page sites can be made to be 100% accessible and highly usable, there will be situations where a single page site is not a good option for you. For example, an e-commerce site such as Amazon.com wouldn’t be able to pull off a single page web design successfully because of its vast amount of content — and that’s fine because it’s better when these types of sites are multiple pages.
Before we look at some lovely single page designs, it’s worth taking a few moments to explain the various mechanisms used to produce such a site. Your emphasis should be on keeping file sizes as slim as possible and about a thoughtful way of presenting and structuring your web page. Think about user flow and interaction design — how does a user move from section to section of the page?
Here are some techniques that are used in single page websites. It’s important to note that they are not mutually exclusive, so you might find yourself using them in combination.
The first mechanism implemented by conventional single page designs is to display all of the content on the page, structured logically and laid-out in sections.
The way people navigate through the content is simply by using the native scrollbars in their web browser. While this method is simple to implement because it’s just a regular web page with no special interaction, it’s also probably the most boring of the options.
Sites that have no need for fancy effects could easily produce a simple and beautiful single page layout.
The next mechanism for navigating through content on a single page website worth mentioning is CSS3. With the latest version of the CSS specification, the ability to go beyond existing CSS2 selectors allow for a more unique single page experience. Most notably, you can do interesting, interactive things that deal with content by using CSS transition properties for animation and messing about with the
Using CSS3 pseudo selectors, we could form a powerful cross browser “paneling” system.
jQuery amongst other scripting frameworks offer easy to implement content swapping.
A Showcase of Single Page Web Designs
As we have now finished examining the general ways that designers and developers go about creating a single page site, it’s worth looking at some great single page web designs for inspiration. Perhaps these designs will give you some ideas and inspiration!