Archivo de la etiqueta: Advertising and Marketing

10 Properly Designed Promotional Campaigns on Facebook – thnxz @onextrapixel !


The new Facebook page layout also known as Timeline provides us with tons of opportunities to promote and advertise any content or products via visual means. Many brands grasped this idea long go – the corporate Facebook pages design is the key to a brand’s popularity and fans close engagement.

We’ve already examined best showcases of creative incorporation of brand design into social media. In addition to attractive business pages, brands also organize stand-alone campaigns on Facebook devoted to a new product launch, sales and important events such as company anniversaries.

10 Properly Designed Promo Campaigns on Facebook

Now it’s time to examine top 10 successful promo campaigns on Facebook that brilliantly integrated their appeal into a special design on their Facebook pages.

Full article & design examples! :)

10 Properly Designed Promo Campaigns on Facebook

First, let’s define the criteria of what significant elements make up a successfully designed Facebook campaign:

  1. Cover photo: A cover photo is one of the best helpers to inform your audience about brand news and upcoming events. Some intricate details on their usage are listed below.
  2. Timeline images: Timeline images include branded content, coupons, QR codes, etc. An unusual approach to distribute important content and info in the form of images on the social network increases fans’ engagement.
  3. Milestones: A creative add-on is also able to constitute a harmonious design biosphere of a Facebook promo campaign.
  4. Apps: Promo apps fit the overall design, educate or entertain the Facebook audience, they also inform about news, upcoming events or new services.
  5. Events & Contests: Offline promotional meetings are an integral continuation of marketing activities in social media. Contests ensure maximum reach of the audience that will 100% include a fan’s friends there for broadening your potential audience.

If all these puzzle units merge together (or at least the chosen ones will be joined perfectly), you’ll get thousands of fans who will eye-worship your page and many loyal clients who will stream to your website or store, longing for a new product, service or special offer.

Now let’s look at some Facebook pages for the best design examples of promo campaigns and analyze their tricks.

Full article & design examples! :)

Use the Data! thnxz @TheGrok – bryaneisenberg.com


It’s certainly true that many “PPC pros” who work like (much inferior to the real thing) robots will find themselves looking for work. The high value providers who maintain deeper relationships, integrate across multiple complex objectives, and persistently work to overcome challenges to test, improve, interpret, and achieve uncommon results will be the ones that clients find useful.

by 

Andrew did a great job at describing the high-value parts of the PPC advertising agency equation, but that is not the part of PPC management where data-driven decisions excel. There are some things that data-driven computer analysis excels at and others that it doesn’t. Look at the technology stack that is available today to help PPC marketers and advertisers and you will see where some of this technology is headed. In many cases it already is, and in others it will be more capable of handling the majority of tasks that are required to maintain and optimize PPC accounts.

The fact is, unlike many other parts of marketing, PPC advertising when set up properly should be analmost completely data-driven effort.

++ full article and conclusion :)

A Nucleus Research study shows that an incremental 241 percent ROI can be generated by applying data to business decisions. And 91 percent of CMOs believe that successful brands make data-driven decisions, as per Columbia Business School.

A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition – marketers depend on data for just 11 percent of all decisions.

thedrum.com | News in Review


thedrum.com
MODERN MARKETING & MEDIA

Five things we’d love to see Bond advertise in Skyfall

With Bond set to sip on a Heineken rather than a Martini in the latest film, we take a look at… Read more


Groupon’s UK and Ireland MD and global VP of mobile defend Groupon’s UK offering and discuss future plans

Four years ago discount website Groupon brought daily deals commerce into the mainstream offering… Read more

 

Lead Gen Form Optimization: Why a lower conversion rate can be a good thing


 

Daniel Burstein
marketingexperiments.com

Friction on your lead generation landing pages is bad, because it reduces conversions.

Except that is not always a bad thing. Hear me out for a moment …

As we teach in the MarketingExperiments Landing Page Optimization Online Course, you’re certainly not looking to eliminate friction. When it comes to lead generation, you’re not even always looking to reduce friction … what you’re looking for is the right balance that ultimately makes your company more profitable.

This might seem counterintuitive at first, especially if you work in a marketing department that has a relentless focus on only one number – the amount of lead generated.

However, high-quality leads will likely result in less dead ends for the sales force. Thus, Sales will invest more of its time on leads more apt to close, which should make everyone happier at the end of the day.

 

Use the lead gen dials to flexibly optimize your page

But you don’t have to be locked into only one approach. The great thing about the lead gen dial approach (shown in the image above) is that it can help you flexibly adapt to your company’s needs:

  • If your sales force is simply starved for leads, you can reduce friction to increase the number of leads they receive.
  • If your sales force has a long list of leads they still haven’t contacted, you can dial up friction to reduce the overall number of leads, but acquire higher-quality leads that go straight to Sales with a clear priority attached in them.

Of course, if you work in the marketing department, these changes shouldn’t happen in a vacuum. You should create a flexible universal lead definition with Sales that can adapt and scale as the company’s needs change.

 

Friction in lead generation forms

One of the most impactful places to adjust friction is in the lead gen form itself. Here are three places you can adjust friction, and then test to see which combination is most profitable for your company:

  • Make some form fields optional. If you use this technique, very motivated leads can choose to give more information, but you hypothetically wouldn’t lose any less motivated leads, since they wouldn’t have to fill out those form fields.

A word of caution, though — a long form presents a large amount of perceived friction. Let’s face it, even with optional fields, a long form just looks time-consuming in the split second a prospect decides whether to act or not.

  • Use a two-step process. You can capture basic information, and then ask for more in-depth information in a second step. You can test offering an incentive for completion of the more time-consuming second step, or just clearly communicate the benefit to the prospect (for example, that they will receive more relevant information from your company).

For leads that don’t complete the second step, you can follow up and try to gain more information at a later date (when they might be further along in the buying cycle, and, therefore, more motivated to provide that information).

  • Simply remove form fields. Take a good hard look at your form and sit down with every person or department that has an interest in that form. For example, does Job Title or Budget really help Sales? If so, it might be worth keeping.

If not, it may be like the appendix, a vestigial form field that had a good purpose in a previous era, but no one currently at the company remembers why exactly they needed that information. Sigue leyendo

YouTube Advertising | nerdgraph.com


youtube-advertising

Ever wonder how YouTube started, and how much advertising revenue it generates? Check out this YouTube Advertising infographic!

Via: Mashable

Lead Generation Optimization: Finding the right amount of friction


Gaby Diaz

 | marketingexperiments.com

If you’ve got a B2B website, you’re always looking for ways to generate more leads online. But while recent research shows 71% of B2B marketers view their site as one of the most important marketing tools, only 31% said their site is “highly effective” at generating leads.

That leaves a lot of room for testing and improving business results. However, optimizing for lead generation is not as straightforward as optimizing for conversion rate.

Conversion rate is the final metric that decides whether or not your online process/funnel is working. In contrast, lead generation only tells you a portion of the story. The leads you generate are really the start of a long process of qualification steps, both online and offline. If you don’t pay attention to each step, you will never be able to get the best out of this process.


How to use friction to your advantageAdjusting Your Leads

Think of the process of optimizing for lead generation as two interconnected dials. Each dial represents a step in your online process. One dial increases volume of leads by reducing friction. The second dial increases quality of the lead by increasing friction.

You can increase friction in several ways, such as adding more form fields or steps in the funnel process. Or, you can reduce it by subtracting various page elements or process steps. To adjust your lead flow, turn the dials: more friction will yield higher lead quality; less friction will increase lead volume.

Too much friction can make your visitors quit, but not enough friction will fill your pipeline with leads of a lower quality. So you need to test different approaches to determine what balance works best for your lead generation process. Sigue leyendo

Can Advertising Survive Digital? Yes—By Leaving ‘Mad Men’ Behind


At a time when we can tune out commercials with a quick click, one cutting-edge Ad Man is finding ways to dump the old system and sell motorcycles—without ads.

by 
http://www.thedailybeast.com/

Jeff Rosenblum is drinking tea at Soho House, a private club in lower Manhattan, and explaining to me that most advertising doesn’t work, and that the entire advertising industry is stuck in the past and desperately needs to be blown up and reinvented—not exactly what I’d expected to hear from a guy who runs an advertising agency that counts Suzuki, Universal Theme Parks, Capital One, and General Mills among its clients.

jeff-rosenblum-questus-lyons
Courtesy of Questus Partners

“Advertising hasn’t changed since the 1960s,” says Rosenblum, 40, the cofounder of a 50-person agency called Questus that specializes in digital media and just won anAgency of the Year award from iMedia, a publication that tracks the online marketing industry. “But we’re on the verge of a revolution. People are starting to realize that there are more effective ways to build a brand than through advertising.”Rosenblum is so passionate about this that he’s even made a documentary filmThe Naked Brand, in which he bashes his own industry. “My father looked at it and said, `So what’s your master plan here? Because it looks like you’re going to get hoisted with your own petard,’” Rosenblum says. But the son disagrees: he thinks the revolution is coming whether people like it or not, so he might as well become part of the destruction. Sigue leyendo

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