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10 Properly Designed Promotional Campaigns on Facebook – thnxz @onextrapixel !

The new Facebook page layout also known as Timeline provides us with tons of opportunities to promote and advertise any content or products via visual means. Many brands grasped this idea long go – the corporate Facebook pages design is the key to a brand’s popularity

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Use the Data! thnxz @TheGrok –

It’s certainly true that many “PPC pros” who work like (much inferior to the real thing) robots will find themselves looking for work. The high value providers who maintain deeper relationships, integrate across multiple complex objectives, and persistently work to

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Publicado en #Analítica Digital, #blogs que sigo, | News in Review MODERN MARKETING & MEDIA Five things we’d love to see Bond advertise in Skyfall With Bond set to sip on a Heineken rather than a Martini in the latest film, we take a look at… Read more Groupon’s UK and

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Lead Gen Form Optimization: Why a lower conversion rate can be a good thing Friction on your lead generation landing pages is bad, because it reduces conversions. Except that is not always a bad thing. Hear me out for a moment … As we teach in the MarketingExperiments Landing Page Optimization Online Course, you’re

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YouTube Advertising |

youtube-advertising Ever wonder how YouTube started, and how much advertising revenue it generates? Check out this YouTube Advertising infographic! Via: Mashable

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Lead Generation Optimization: Finding the right amount of friction

Three keys to keep in mind when testing your lead generation process:

Choose the right time to add more friction. Think of your lead generation process as a personal introduction to someone. The moment you meet someone you don’t ask for a lot of personal information. If you do, you scare people away. The same concept applies here. For example, in a recent experiment, we tested moving the phone number field from the first step to the second step. Lead generation rate increased by 68% and the conversion rate remained stable.
Prioritize your requests properly. Think carefully about what information you ask first, second, and so on. It is important to keep a natural flow as you add and subtract friction elements. A good way to check for this with your pages and processes is to review every step and consider two questions: 1) Do we need this information? 2) Do we need it at this stage?
Pay close attention to your final conversion rate. We tested a three-step process against a four-step process. As expected, the three-step process had a higher lead generation rate. However, once the sales team got the leads and started following up on them, they found that leads from the four-step process were more qualified and easier to close. Bottom line: the four-step process had a lower lead generation rate, but ultimately a higher final conversion rate (sales).

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Can Advertising Survive Digital? Yes—By Leaving ‘Mad Men’ Behind

“Advertising hasn’t changed since the 1960s,” says Rosenblum, 40, the cofounder of a 50-person agency called Questus that specializes in digital media and just won anAgency of the Year award from iMedia, a publication that tracks the online marketing industry. “But we’re on the verge of a revolution. People are starting to realize that there are more effective ways to build a brand than through advertising.”
Rosenblum is so passionate about this that he’s even made a documentary film, The Naked Brand, in which he bashes his own industry. “My father looked at it and said, `So what’s your master plan here? Because it looks like you’re going to get hoisted with your own petard,’” Rosenblum says. But the son disagrees: he thinks the revolution is coming whether people like it or not, so he might as well become part of the destruction.

In his film, he argues that companies for decades have behaved abominably and then used advertising to cover up their behavior. The Internet, by giving consumers a voice, has rendered that strategy useless because consumers can now sink a brand with a blitz of online complaints. His advice to big brands: instead of pumping millions of dollars into advertising, why not invest that money into actually fixing your company? Don’t just say you’re great—actually try to be great. Once you’ve done that, you can use social media to spread the word.

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10:00 am to 05:00 pm | Mon-Fri
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Gabriel Catalano

octubre 2015
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