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Showcase: Beautiful Jewelry Websites Created with Wix


Not all that sparkles is gold. It could be a really beautiful Wix website with images of gold, like these jewelry websites we have here today. The exquisite taste of the Wix users who created these sites is evident not

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Publicado en #gabrielcatalano

Y… ¿un ‘plug-in’ no es un ‘complemento’? | manualdeestilo.com


manualdeestilo.com Con el término inglés plug-in se hace referencia normalmente a distintas funciones optativas que mejoran el funcionamiento de otros programas, de los que dependen, o que les dotan de pequeñas nuevas capacidades. En internet, esta palabra suele hacer referencia a dos

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Publicado en manualdeestilo.com

Adobe matará Flash para Android mañana


celularis.com El estandar web más popular de la historia sigue cediendo, sólo horas de vida le quedan a Flash para Android. Adobe confirma que a partir de mañana la aplicación no se podrá descargar y eliminarán cualquier vía oficial para instalarlo en los

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Publicado en Android, Celularis.com, Flash

How to design the best website user experience


The Navigation System
No, we’re not talking about your GPS. But you might glean some perspective from the consumer products all around you. Long before the internet (or GPS) was mainstream, industrial designers had been honing and advancing user interfaces for manual operation. Whether it was the car stereo or the VCR, they recognized that comprehensive controls were pivotal in making their products viable. Things are starting to come full circle (who knew?!) with the advent of touchscreen and the desire to develop & design responsive websites for displays of various device types. The new norm will soon be conforming your site for display on car stereos! Until then, let’s focus on what you need to consider today to create a compelling website navigation system.
Use conventional placement
Why? Humans are creatures of habit. There is a reason you see top-of-the-screen navigation on the majority of websites. It is functional because people read from the top down. It is effective because it communicates a lot across a wide piece of real estate without hogging it up. Logically, you can’t go wrong with a menu at the screen’s top because people are looking for it up there by default.

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Publicado en Gomediazine.com

Flash-centric misconceptions of HTML5


Technical overview of HTML 5

The fifth major revision to the language of the World Wide Web can be written in both HTML and XML syntax and has been specially integrated with detailed processing models to facilitate interoperable implementations, and at the same time improve markup for HTML documents and web applications. Its core purpose is to solve cross-platform dependency in the web industry.

If all this sounds Greek to you, let’s break down what HTML5 does into a language that is easily understood, without getting into the complex technicalities:

HTML5 is an updated markup language that follows XML standards.
The idea behind HTML5 is to ensure consistency in the performance and output of web products on all operating systems including iOS, Android, Windows amongst many others.
Most common misconceptions regarding HTML are design centric. So, let’s take a look at what is offered by HTML 5 from the design point of view.

Built-in audio and video support that helps embed media directly into HTML documents has made the use of outside plugins redundant.
HTML5 supports SVG and Canvas elements for animations.
Offers designers a canvas element that facilitates rendering 2D graphics in ‘immediate mode’. This means graphical objects are directly rendered to the display.
Has been developed for creating interactive applications that are content heavy and are not only user-friendly, but also SEO-friendly.

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Publicado en #gabrielcatalano

Landing Pages 3.0: How Content & Context Plays A More Meaningful Role


Most of the fields on the form were required. The “submit” button was still in vogue. And the payoff for filling out the form? A phone call from a sales rep.

Okay, so this first generation of landing pages wasn’t very good. But such pages were effective enough in lead generation that they got the ball rolling. Marketers started to wonder what they could do to make landing pages better.
Landing Pages 2.0: The Beginning Of Best Practices

To me, 2008 was the year when a new generation of landing pages took off — call it Landing Pages 2.0.

Two great books came out that year, Landing Page Optimization by Tim Ash and Always Be Testing by Bryan Eisenberg, and launched what I would characterize as the “best practices” era of landing pages.

Best practices were things that everyone using landing pages could — or should — follow. They included:

A/B and multivariate (MVT) testing — test, test, test your ideas
“message match” continuity between ads/emails and their landing pages
shorter and friendlier forms with better calls-to-action (CTAs)
emphasis on text content (not Flash!) to improve SEO and quality scores
“social proof” with logos, awards, certifications, testimonials, etc.

A year and a half ago, I put together the READY Conversion Optimization Framework as a broad summary of the most universal landing page best practices of the time:

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Publicado en Searchengineland.com

What the Demise of Flash Means for the User Experience


Adobe’s decision to cease development of the mobile Flash platform and increase their investment in HTML5-related efforts created perhaps the final piece of conclusive evidence that HTML5 is the current go-to technology for creating ubiquitous user experiences regardless of device.

While there’s been an abundant amount of discussion on what this means to developers, there’s been a lack of focus on what this means to the overall user experience (UX). If HTML5 thrives where Flash struggled and becomesthe dominator in the choice for new mobile and desktop technology, will users benefit from the transition? Yes, as long as designers and developers do their jobs right.

Different stroke for different folks

Apples and oranges. The question is, which one’s Flash?

It might seem strange to compare Flash and HTML5 at all, since they are so inherently different. Whereas Flash is proprietary, HTML5 is continually developing through open source collaboration. If Flash is a seasoned monarchy, then HTML5 is the wild wild west. It’s important to note that there are tons of applications and sites in which Flash and native apps will remain the preferred choice of implementation. However, that doesn’t mean that we can’t explore the major differences between the two in order to discuss the gaps that HTML5 can fill where Flash is lacking.

Flash, by nature, is a control freak. It demands browsers have the latest plugin, or it will be sure to let you know if it’s unhappy with your version – perhaps even go on strike until you upgrade. It thrives on presenting a consistent, desktop-centric experience of typefaces and layout, and never bothers to worry about changing the user experience based on device nor the context of what you might want to do on that device. But Flash has had years to evolve from the land of bouncy ball demos and splash screens to the product for creating some fantastically innovative interfaces.

By contrast, HTML5 excels at giving users a delightfully inconsistent experience on any device through the concepts of “graceful degradation” and “progressive enhancement.” Both concepts are designed to provide users the best possible experience each browser allows for, whether a content area displays a static image in Internet Explorer 6, or a fully functional HTML5 video in Chrome. Since desktop browser usage runs the entire spectrum of worst- to best-case scenarios, this way of designing user experiences can help ensure that all users get the most bang for their buck out of their browsers. Gone are the days of being forced into creating identical experiences based on the best performance of the worst browser.

Those who advocate web standards also support the important role HTML5 plays in responsive web design, or the systematic display of content, tasks, and layout, depending on whether the user is viewing the site on a mobile or desktop-sized browser. The reasons why people view the same website on a mobile device versus a desktop is often very different. For example, a user viewing a site for a restaurant while sitting at their office desk could likely want to view a workflow more supportive of exploring the menu, reviews and other content that would help decide if it’s a good place to eat. On the other hand, a user viewing the site from the passenger seat of a car might want to quickly find content based on the assumption that they have already decided to eat there, such as directions or the phone number.

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Publicado en HTML5
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Gabriel Catalano

Gabriel Catalano

Gabriel Catalano

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