Kronenbourg defends premium position with autumn ad drive


By Joe Thomas

Kronenbourg 1664 is readying a multimillion-pound marketing assault to assert its premium positioning in the UK.

Kronenbourg: the Dynamo Systeme can
Kronenbourg: the Dynamo Systeme can

The lager brand has appointed Bartle Bogle Hegarty to its UK ad account, having worked with M&C Saatchi since 2001.

The October push will comprise TV and national press ads promoting Kronenbourg as an at-home drink.
The activity follows the launch of a new off-trade pack design and the introduction of the Dynamo Systeme, an in-can widget that recreates the taste of draught lager. The packaging design was handled by G2 UK. Seguir leyendo “Kronenbourg defends premium position with autumn ad drive”