By Joe Thomas
The October push will comprise TV and national press ads promoting Kronenbourg as an at-home drink.
The activity follows the launch of a new off-trade pack design and the introduction of the Dynamo Systeme, an in-can widget that recreates the taste of draught lager. The packaging design was handled by G2 UK. Seguir leyendo “Kronenbourg defends premium position with autumn ad drive”