I’ve alway been used to seeing Maslov’s hierarchy of needs as a 5 layer pyramid with ‘self actualisation’ at the top. There’s a lot in his 1943 theory that is relevant to why people would want to collaborate on a deep human motivational level. The need to belong and be accepted in the third level and the desire for the respect by others on the fourth level are two examples of why we are social in business as well as in life.
My nagging doubt about this model though was that the apex of human motivation is shown to be more selfish, concerned with fulfilling one’s own potential to the utmost.
Sure, winning is satisfying at the level of Esteem. Yes, fulfilling your personal potential, perhaps in your job or career, is Self Actualising. But what next? (Maslow said that needs must be satisfied in the given order. Aims and drive always shift up to the next needs level.)
So I was delighted to discover that Maslov in his original writing draws an interesting distinction here. “I have recently found it more and more useful to differentiate between two kinds of self-actualizing people, those who were clearly healthy, but with little or no experiences of transcendence, and those in whom transcendent experiencing was important and even central…”
These transcendence needs are defined by going beyond what you can become and embrace helping others to achieve self actualisation. This opens up the possibility of human motivation to collaborate at the highest level… Sigue leyendo
by Alexander Dawson
Humans are logical creatures, and as surprising as this might be, when we visit a website our minds make a series of decisions that affect the actions we take. The ability to reason enables us to form judgments, reach conclusions and make decisions. If, on the web, we weren’t able to think on the spot and then take action, we would trap ourselves in crippling situations of mindless clicking.
Behavioral psychology is an advancing field, and we web ninjas need to understand something about psychology in order to make usable websites. If we understand human needs and emotions — how we interpret what we see and how we choose to act — then we will better understand our site users. We’ll be able to choose and create meaningful layouts, typography and colors.
This article is no substitute for a degree in psychology (so don’t give yourself an honorary Ph.D. after reading this). Also, the items mentioned here don’t account for every circumstance, because no two people are the same. Yet by understanding the theories outlined below (there are no hard facts in psychology, just theories), you can better understand how your design work will be perceived and used. Sigue leyendo