Archivo de la etiqueta: Abraham Maslow

El sistema se sostiene con la Generación de EXPERTOS, que muchas veces nos dejan idiotas…


Porqué escribir un libro donde te enseño los 897 pasos para ser rico?, quizás porque el primero de ellos, sea Compra éste Libro?/ @gabrielcatalano , en estado de crítico!

El sistema se sostiene con la Generación de EXPERTOS, que muchas veces nos dejan idiotas… carentes de análisis.

No leas, no quiero… es una necesidad de expresión personal!, y seguro no estarás de acuerdo. XQ ni yo lo estoy!. El sistema se sostiene con la Generación de EXPERTOS, que muchas veces nos dejan idiotas.

No no, sí realmente lo soy. Para ello estudié y sigo haciéndolo.
En qué me convierto una vez trasnochado?, en un idiota…?

GNx – ON “E” 

Tantos… gurúes, blogs, foros y en todo tipo de redes.
Hablando sobre engagement, atracción de tráfico, consumo, haciendo futurismo sobre próximos lanzamientos. Casi brujos todos los años predicen las tendencias, que en realidad, todos re publicamos, comentamos, compramos y asentimos…

Es tal vez qué hemos olvidado aprender a escuchar a quienes debemos. A quiénes nos hablan. Y a quiénes piden exactamente lo que quieren.

Además: Los cambios constantes, permiten la generación de EXPERTOS?

La base es la misma: Maslow, Marshall, Freud, Ogilvy… más techie, más hype…, more search!, more issues? Ya lo han dicho y predecido… (hasta la irrupción de The Matrix, conceptulamente por WachoBRO)…

Éstos son… aquí están!
Sigue leyendo

What motivates humans to collaborate? | 100open.com


100%Open

I’ve alway been used to seeing Maslov’s hierarchy of needs as a 5 layer pyramid with ‘self actualisation’ at the top.   There’s a lot in his 1943 theory that is relevant to why people would want to collaborate on a deep human motivational level.  The need to belong and be accepted in the third level and the desire for the respect by others on the fourth level are two examples of why we are social in business as well as in life.

My nagging doubt about this model though was that the apex of human motivation is shown to be more selfish,  concerned with fulfilling one’s own potential to the utmost.

Sure, winning is satisfying at the level of Esteem.  Yes, fulfilling your personal potential, perhaps in your job or career, is Self Actualising.  But what next?   (Maslow said that needs must be satisfied in the given order. Aims and drive always shift up to the next needs level.)

So I was delighted to discover that Maslov in his original writing draws an interesting distinction here.  “I have recently found it more and more useful to differentiate between two kinds  of self-actualizing people, those who were clearly healthy, but with little or no experiences of transcendence, and those in whom transcendent experiencing was important and even central…”

These transcendence needs are defined by going beyond what you can become and embrace helping others to achieve self actualisation.  This opens up the possibility of human motivation to collaborate at the highest level… Sigue leyendo

Human Behavior Theories That Can be Applied to Web Design


by Alexander Dawson

http://sixrevisions.com/usabilityaccessibility/human-behavior-theories-that-can-be-applied-to-web-design/

Human Behavior Theories That Can be Applied to Web Design

Humans are logical creatures, and as surprising as this might be, when we visit a website our minds make a series of decisions that affect the actions we take. The ability to reason enables us to form judgments, reach conclusions and make decisions. If, on the web, we weren’t able to think on the spot and then take action, we would trap ourselves in crippling situations of mindless clicking.

Behavioral psychology is an advancing field, and we web ninjas need to understand something about psychology in order to make usable websites. If we understand human needs and emotions — how we interpret what we see and how we choose to act — then we will better understand our site users. We’ll be able to choose and create meaningful layouts, typography and colors.

This article is no substitute for a degree in psychology (so don’t give yourself an honorary Ph.D. after reading this). Also, the items mentioned here don’t account for every circumstance, because no two people are the same. Yet by understanding the theories outlined below (there are no hard facts in psychology, just theories), you can better understand how your design work will be perceived and used. Sigue leyendo

Creating A Meaningful Marketing Message


Several weeks back we started a book club at Bailey Gardiner.  No, we’re not looking to take Oprah’s place after her final season,  but as an agency we like to stay on top of what’s going on in the world of marketing, advertising, PR and Social Media.  That’s a lot for one person to do and since there are a lot of great reads out there,  divide and share is what we are doing!

The Next Evolution of Marketing by Bob Gilbreath was the book I had the pleasure of reading.  Bob Gilbreath is the Chief Marketing Strategist at Bridge Worldwide and has a extensive history in marketing on both the agency and client side.  His book is broken into two basic sections with the first explaining what meaningful marketing is and the second sharing steps on how to create it. What is meaningful marketing you ask?

There are two traits of marketing with meaning:

1.  It’s marketing that people choose to engage with. It involves creating something that people find is worthy of their time and attention, rather than continuing to look for ways to cleverly (or not so cleverly) interrupt them.

2. It’s marketing that itself improves people’s lives. Many marketers go to bed at night proud to support products and services that add value.  Indeed, they may remove tough stains, put a smile on faces, or enable priceless purchases but we too often utilize the old interruption approach to present these products and services to out customers.  Instead, we must create advertising that actually adds value, without necessarily forcing a sale.

The Hierarchy of Meaningful Marketing:

One of the parts in this book that resonated with me most, and brought me back to my high school days, was the Hierarchy of Meaningful Marketing and the connection Gilbreath bridged to Maslow’s Hierarchy of Needs.

Solution Marketing: Like the lower levels of Maslow’s hierarchy of needs, solution marketing covers basic household needs and benefits, for example, helpful offers, money savings and hard rewards for purchase.

Connection Marketing:  This represents a significant step toward building a bonding relationship between people and brands.  It matches closely with Maslow’s love/belonging category, providing benefits beyond the basics of information and relevance to include something that is of deeper importance in the consumer’s mind, i.e., social outlets and creative expression.

Achievement Marketing:  This corresponds to Maslow’s pinnacle of self-actualization by allowing people to significantly improve their lives, realize a dream, or positively change their community and their world. Sigue leyendo

The Hierarchy of Internet Needs


By Ethan Bloch
//flowtown.com/blog

Everyone has heard of Maslow’s Hierarchy of Human Needs, but do the famed psychologist’s theories hold for online life? Well, just as Maslow studied Einstein and Douglass to determine the motivations and curiosities of human, one too can study social networks to determine what drives online users to the act the ways they do.

Read more: http://www.flowtown.com/blog/hierarchy-of-internet-needs#ixzz0ziTXZO7k

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Silvia Altamirano

An editorial designer that writes

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

URieLaRtE

hay que ser libre para ser uno mismo

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 1.683 seguidores

%d personas les gusta esto: