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Content that pulls. And content that pushes.

There are several factors that drive us to create new content for our websites.

Maybe we have a list of pages to be written that will be optimized for long-tail keywords.

Or we have a list of topics we need to address to complete various subject areas on our site.

Or we have some reader questions to answer.

Or we have some pages to put up with a view to getting good distribution through social media.

But as we immerse ourselves in writing these pages, we can lose sight of the fact that a web page needs a purpose beyond just being there as a source of information.

To put it simply, a web page needs to be either pulling or pushing.

Pulling new readers into the site for the first time, and pulling returning visitors back again and again.

Or pushing readers to take an action – whether to subscribe, to buy, to sign up, to download, to take a free trial, or click on a revenue-earning link.

So once you have created that list of upcoming content, whether it be about keywords, customer questions, missing subject matter…or whatever…mark it as either a page that is written to pull, or to push.

What’s the difference? How do you write pages that pull or push?

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DAT, el día después…

DAT, por sus siglas en inglés (Day after tomorrow), resume un equipo de trabajo especializado en hacer frente a las contingencias del “día después”. [Más…] Contingencia puede definirse como un evento o suceso que ocurre en la mayoría de los casos en forma repentina o inesperada, y causa alteraciones en los patrones normales de vida o actividad humana.

Las contingencias pueden ser originadas por la manifestación de un fenómeno natural, o pueden ser ocasionadas por actividad humana o como consecuencia de una falla de carácter técnico.

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Social media and the multiplier effect

The multiplier effect: Each additional quality friend or follower in your network increases the value of all other people on your network.

I came up with this concept whilst grinding my teeth to nubs over demands like this: “I only have 500 followers. My competitor has 50,000. Get me more followers!”

See, most social media campaigns devolve into spamfests. It’s like the early- and middle-age of e-mail marketing. More = better, therefore let’s send crap out to every sucker we can find. It’s accumulation marketing [blast from the past alert]. And it never works for long.
Where social media spam comes from

Spam – particularly social media spam – comes from a long-time belief that a bigger network of potential customers is always better.

That belief comes from a traditional marketing formula: Add another person to your network of potential customers, and best case is that each member of that network keeps the same value.

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Movement from Test to Experience: a Fundamental Shift in Assessment Perspective

Despite the advantages listed above, we need to be realists and face the fact that testing is a difficult game to be in. Despite a huge shot in the arm provided by technology, the basic testing paradigm still involves candidates filling in small circles and likely grousing a bit in the process.

On the other side of the fence, many companies view a “test” as isolated element of the hiring process, not an integrated part of the bigger picture. As a result of this paradigm it is not a stretch to say that in their current mainstream state of use:

* Tests are boring — they are not engaging for candidates. In fact, they have the opposite effect.
* Tests build walls — it is very common for a separate function to be in charge of testing and for tests to be an “add on,” creating separation between various parts of the recruitment/staffing functions
* Tests are highly localized — although highly effective as key parts of an employee lifecycle/talent management perspective, tests are most commonly used to fight fires
* Tests offer only a one-way dialogue — pre-employment tests provide no feedback to the applicant and by doing so can function to erode employment branding efforts

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Publicado en Useful Articles and Resources

10 Usability Tips Based on Research Studies [Excellent]

We hear plenty usability tips and techniques from an incalculable number of sources. Many of the ones we take seriously have sound logic, but it’s even more validating when we find actual data and reports to back up their theories and conjectures.

1. Forget the “Three-Click Rule”

The idea that users will get frustrated if they have to click more than three times to find a piece of content on your website has been around for ages. In 2001, Jeffrey Zeldman, a recognized authority in the web design industry, wrote that the three-click rule “can help you create sites with intuitive, logical hierarchical structures” in his book, Taking Your Talent to the Web.

Logically, it makes sense. Of course, users will be frustrated if they spend a lot of time clicking around to find what they need.

But why the arbitrary three-click limit? Is there any indication that web users will suddenly give up if it takes them three clicks to get to what the want?

In fact, most users won’t give up just because they’ve hit some magical number. The number of clicks they have to make isn’t related to user frustration.

A study conducted by Joshua Porter published on User Interface Engineering found out that users aren’t more likely to resign to failure after three clicks versus a higher number such as 12 clicks. “Hardly anybody gave up after three clicks,” Porter said.

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Publicado en Six Revisions, Useful Articles and Resources, VIP - READ - USEFUL - LEER VALE LA PENA

Cell phones, how are adults using mobile phones?? [PDF download link]

Some interesting items that pop out of the report and graphics?

– 18% of people 18 to 24 years old send more than 200 text messages per day

– This heavy texting (200+ per day) drops to 3% for people 25 to 29 years old

– Heavy text users do not text exclusively. In fact, they also make a lot of voice calls. 26% of heavy text messegers make 31 or more voice calls per day

What is it these people text and say in all of these messages every day?

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Publicado en Mobile Marketing en Argentina, Smartphones, Useful Articles and Resources

Six Revisions: A Comprehensive Guide Inside Your

by Alexander Dawson Become a Facebook Fan of Six Revisions. As web designers and developers, we pay so much attention to what’s directly on the screen (or in our code) that the <head> of a document and what’s inside is

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Gabriel Catalano

octubre 2015
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