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Konekt.me Is A LinkedIn For Creative Professionals | techcrunch.com


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There are plenty of resources on the Internet to maintain a professional profile. LinkedIn is the most prominent, but none really cater specifically to the creative professional. But a startup out of Toronto, Canada, is ready to give artists, writers, photographers, directors, musicians, and anyone else who considers their work a labor of artistic love a new way to easily display their work in a clean format on the web.

Meet Konekt.me.

The site lets you add content in seconds by simply choosing the type of content (a link, a SoundCloud clip, a YouTube video, etc.) and adding the proper URL. Konekt.me automatically embeds the information in a slick, organized layout.

You can also bundle work into separate collections, which may signify different positions you held, types of work, or simply certain themes. It’s all up to you. Within each collection, individual work is displayed.

Co-founders Neil Martin, Jeffrey Howard and Rares Crisan explain to me that, while most creatives have plenty of work to show off, not all of them are fluent in the language of site design. In fact, many end up abandoning a personal blog out of frustration or simply a lack of time.Konekt.me allows a videographer or singer/songwriter to get their work up on the Internet in a beautiful way without spending more than a few hot seconds on it. If you don’t believe me just check out the video below.

The service is still in private beta, but the team was kind enough to give you fine TechCrunch readers an early access code to join the beta testing. Simply enter the code “TCEXCLUSIVE” when you register at Konekt.me.

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Ad Targeting Is Hard


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Editor’s note: Benjy Weinberger is the engineering site lead for foursquare’s San Francisco office. He previously worked on infrastructure and revenue engineering at Twitter, and before that on search and ad engineering at Google for eight years.

Microsoft recently announced that it’s taking a huge $6.2 Billion writedown over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business model following their IPO drama, show that, in online advertising, it’s all about the targeting.

As this Reuters analysis explains, there’s so much online advertising space that merely putting billboards up all over the internet is no longer a lucrative business. Meanwhile, Google AdWords remains phenomenally successful, generating over $36B in revenue in 2011. The key difference? targeting. Google’s sophisticated ad-targeting algorithms greatly increase the relevance to the user, and therefore the likelihood of the user clicking on an ad. This is what makes AdWords so much more effective than banner ads.

So why isn’t everyone just improving their targeting? Unfortunately, it’s not that simple. Ad targeting is a difficult artificial intelligence (AI) problem, and while you may not agree that it’s a worthy one, it does require a lot of technical heavy lifting. Here’s why (…) Sigue leyendo

Camera +Turned Down Acquisitions From Adobe, Google, Twitter; Also Says “F*ck The VCs”


Camera+ …the-ultimate-photo-app-e1292981987493

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Two years ago, app developer tap tap tap launched Camera+ onto the App Store. For only a buck, users could get way more mileage out of the mobile photography experience, bringing 27 color effects and granular controls to their iPhone cameras. These features have made it one of the most popular camera apps out there. So popular, in fact, that Camera+ rang in its second birthday today with its 8 millionth download, tap tap tap founder John Casasanta said in a blog post.

As part of the celebration, Casasanta reflected on his company’s journey over the past two years. In his post, he reveals that tap tap tap received a handful of acquisition offers from several notable names: “It started with Adobe, then went to Zynga (for The Heist, not really for Camera+), then Google. And most recently, Twitter.”

The startup has also apparently had plenty of interest from VCs and was recently close to the finalizing its first round of financing. However, the team decided against closing the round, Casasanta says, because they “didn’t like the direction the investors were trying to push us in,” and instead chose to remain independent.

In a rallying cry for all those who forego outside investment, the founder then exposed his middle finger to the world’s venture capitalists, saying, “I’ve said it before and I’ll say it again … f*ck the VCs!”

In a post from 2008, which he links to, Casasanta outlines his quarrels with VCs, saying:

In a nutshell, VCs will give you just enough money to get the ball barely rolling, but then repeatedly force your hand in later funding rounds (if you even make it that far). They’ll have you by the cojones and you’ll have no choice but to give up more and more of what you’ve built through your blood and sweat. And what’s worse, VCs typically bet on a large group of startups with the expectations that one will hit big (the 1 in 10 guideline).

So what about the ones that don’t make it? Well, the founders may very well care about their creations deeply. But the VCs will be

quick to amputate and cauterize. They’ll cut their losses in a heartbeat no matter how this would affect the people who’ve poured their souls into their babies. I’ve known many people who’ve been in this predicament over the years and it’s unfortunate to say the least.

He sounds bitter, like someone who’s been scarred by a deal or two with investors turning sour, but his note of encouragement are words for all punk and indie developers to live by — although it’s probably not advisable for all to follow the same path. Clearly, there are more than a few startups that would kill to have been in the same fortunate position, and would have gladly taken the money. Sigue leyendo

Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test


Highlight Featured Image

Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets the average user, not Pages or businesses, select an “important post” and “make sure friends see this”, but not color it yellow as Stuff wrote when it first spotted the feature. A tiny percentage of the user base is now seeing tests of a paid version of Highlight, but there’s also a free one designed to check if users are at all interested in the option.

Highlight could show Facebook’s willingness to try more aggressive ways of making money, which should delight potential investors. But Facebook is playing with fire here. The service has always been free for users, and a pay-for-popularity feature could be a huge turn off, especially to its younger and less financially equipped users who couldn’t afford such narcissism.

The official statement from Facebook on this is:

“We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.”

I doubt Facebook is going to see positive reactions to Highlight, but if it did it could turn into an unpredicted revenue stream. Just the fact that Facebook would test this could bolster confidence for potential IPO investors. They want to know the company is interested in striking a more advertiser-friendly balance between a pure user experience and the goals of advertisers. That’s especially important now, as yesterday Facebook had to warn investors that its ad business is in jeopardy as more users access via mobile where it doesn’t show nearly as many ads.

But the problem is the potential for Highlighted updates to reduce the general relevance of the news feed. Facebook’s news feed sorting algorithm is designed to show you posts by your closest friends or that have received a lot of Likes and comments. Highlight distorts this, and will encourage news feed spamming club promoters, musicians, small businesses, or anyone else with something to gain from more clicks.

HOW HIGHLIGHT WORKS… Sigue leyendo

With 12M+ Downloads, Scan Launches Scan-to-gram, A New Way To Follow People On Instagram


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RIP EMPSON | http://techcrunch.com

Three guys from Provo, Utah set out on a mission to make QR codes, those boring pixellated, black-and-white squares come alive — in other words, to extend their functionality by turning them into realworld “like,” “follow,” and “buy” buttons. And it’s been working. In February, Scan announced a seed funding round from Shervin Pishevar, Google Ventures, CRV, Start Fund, Social + Capital, Ludlow Ventures, and more. The company moved their operations from Utah to San Francisco, and is currently sitting at just over 12 million downloads across iOS devices.

How did it become one of the top downloaded QR code scanner in just over a year? Because, beyond the basic scanning functionality offered by a host of iOS and Android apps, Scan offers a variety of services and features that let SMBs and enterprise companies create mobile optimized QR code, NFC, and other tech experiences to let users can QR codes with their phone and immediately “like” products or businesses on Facebook, follow on Twitter, check in on Foursquare, etc. Check out how businesses are using it here.

As Scan is in the business of creating apps that extend the potential application of QR code tech, Scan is today leveraging the buzz around Instagram to let businesses, organizations, etc. build their Instagram user base via QR codes. The new app, appropriately called Scan-to-gram, lets users scan QR codes and instantly follow a company and its employees.

The company has already lined up a bunch of notable Instagrammers to be part of its initial launch, including Warby ParkerZooey DeschanelNikeMarc JacobsGQVevoAudiNat Geo, and the L.A. Lakers — to name a few.

With Instagram’s acquisition by Facebook, the platform is becoming increasingly appealing — beyond what it already had. Brands are excited because it provides early adopter-types and mobile enthusiasts with a simple way to boost their followers, which gives them access to another social media channel and potential branding opportunities.

On top of that… Sigue leyendo

TechCrunch | The Seven Forces Disrupting Venture Capital


See on Scoop.ithuman being in – perfección

Editor’s Note: TechCrunch columnist Semil Shah currently works at Votizen and is based in Palo Alto. You can follow him on Twitter @semil

For the past few years, I have read over what seems like hundreds of blogs and thousands of tweets that either directly claim or indirectly hint at a disruption of traditional venture capital. For some, the factors relate to the economy, that limited partners and institutional investors were reviewing their investment approaches. For others, it seemed as if there was too much money in the asset class, that there was too much money chasing too few real opportunities. There seemed to be a long laundry list of why venture capital was undergoing this shift, but never any thread that could lay out all the factors and synthesize just how each factor contributed to shift, until now…

(Note: 1. Since “venture capital” is applied to many different industries with vastly different economic structures, this post will focus on software startups. 2. I am not going to list examples below because there are too many and I don’t want to exclude any particular companies.)

First, we have Amazon: It’s cheap to build, host, test, and optimize software. Amazon Web Services, for instance, reduce operational costs for young companies, directly impacting a startups’ burn rate. Whereas in the past a not insignificant part of an investment may be allocated to hosting, Amazon’s innovation has helped entrepreneurs better manage costs and dampened the need for venture capital investors to help out early with operational expenses.

Secondly, Angel Investors: Once a products gets to some proof of concept, an entrepreneur can raise seed funding from an incredibly wide range of sources. Those that are either connected or lucky can solicit checks from family, friends, former bosses and colleagues, or they join incubators (more on this below), or reach out to relatively obscure or more well-known angel investors, all the way up to small institutional funds, what some people refer to as “Super Angels” or “MicroVCs,” or websites dedicated to pairing investors with investment opportunities (more on this below). The flood of early-stage capital has triggered some venture capital firms to also invest in the seed stage, where they have to compete directly with smaller funds or vehicles, though a small handful of firms have resisted and focused on Series A-style investments. Sigue leyendo

TechCrunch | The Future of Science


See on Scoop.ithuman being in – perfección

Editor’s note: This guest post was written by Richard Price, founder and CEO of Academia.edu — a site that serves as a platform for academics to share their research papers and to interact with each other.

Almost every technological and medical innovation in the world has its roots in a scientific paper. Science drives much of the world’s innovation. The faster science moves, the faster the world moves.

Progress in science right now is being held back by two key inefficiencies:

The time-lag problem: there is a time-lag of, on average, 12 months between finishing a paper, and it being published.
The single mode of publication problem: scientists share their ideas only via one format, the scientific paper, and don’t take advantage of the full range of media that the web makes possible.
The stakes are high. If these inefficiencies can be removed, science would accelerate tremendously. A faster science would lead to faster innovation in medicine and technology. Cancer could be cured 2-3 years sooner than it otherwise would be, which would save millions of lives. Sigue leyendo

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