by NEIL PATEL | http://www.quicksprout.com
If you are blogging to promote yourself or your company, then there are two trends you need to be very concerned about…
The speed of your site and social sharing.
For the last two years, search engines like Google have been putting heavy emphasis on these two issues. Plus, web users are abandoning sites that are slow to load and they are moving towards reading content with high social shares.
But how do you make your site faster? And how do you encourage more shares?
Fortunately, if you use WordPress, then most of the work is done for you. You just simply have to download one of these plugins, tick off some boxes and you’re off to a faster site with more shares.
Here are the ten plugins that you ought to use:
Plugin #1: WordPress SEO by Yoast
All in One SEO used to be the go-to plugin when it came to easy SEO for WordPress blogs and sites. That’s until Yoast came out withWordPress SEO.
This plugin has so many cool features like a snippet preview, and a page analysis to help you optimize a page’s content, including meta data like titles, keywords and descriptions:
Other options include:
- Robots meta configuration – Keep single posts or pages out of the index…or entire sections with this simple feature.
- Canonical - This allows you to control the correct canonical on each page, including the homepage, tags and categories. (This got messy when Yahoo, Google and Microsoft started supporting a new link element to clean up duplicate URLs on sites.)
- Breadcrumbs – Control which taxonomy to show for each post and control which title to use for each post, page and taxonomy.
- Permalink clean up – You can make sure that links pointing toward you are clean (they don’t end in a weird variable like /2 at the end of them) by directing those weird links away from you.
- XML sitemaps – Using a XSLT stylesheet renders your sitemap readable by humans but also talks to your SEO plugin so that when you noindex a page, it won’t accidentally still end up on your sitemap, which happens when you use a different XML sitemap generator.
- RSS enhancements – Add a piece of content to the beginning and end of your content, which allows you to link back to your blog and the particular blog post…helpful if you content is getting scraped.
- Robots.txt and .htaccess editing – This makes editing the robots.txt and .htaccess easy. You can now do it straight from the plugin files menu. Sigue leyendo