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The Beginner’s Guide to Mobile App Marketing


by Guest Author

http://www.quicksprout.com

app marketing

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.

The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.

Here’s the complete guide to app marketing that every app owner needs to follow.

Before Launch

Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:

Select important keywords Sigue leyendo

10 WordPress Plugins for a Faster, More Search Friendly Blog


by NEIL PATEL | http://www.quicksprout.com

wordpress

If you are blogging to promote yourself or your company, then there are two trends you need to be very concerned about…

The speed of your site and social sharing.

For the last two years, search engines like Google have been putting heavy emphasis on these two issues. Plus, web users are abandoning sites that are slow to load and they are moving towards reading content with high social shares.

But how do you make your site faster? And how do you encourage more shares?

Fortunately, if you use WordPress, then most of the work is done for you. You just simply have to download one of these plugins, tick off some boxes and you’re off to a faster site with more shares.

Here are the ten plugins that you ought to use:

Plugin #1: WordPress SEO by Yoast

All in One SEO used to be the go-to plugin when it came to easy SEO for WordPress blogs and sites. That’s until Yoast came out withWordPress SEO.

This plugin has so many cool features like a snippet preview, and a page analysis to help you optimize a page’s content, including meta data like titles, keywords and descriptions:

wordpress yoast

Other options include:

  • Robots meta configuration – Keep single posts or pages out of the index…or entire sections with this simple feature.
  • Canonical - This allows you to control the correct canonical on each page, including the homepage, tags and categories. (This got messy when Yahoo, Google and Microsoft started supporting a new link element to clean up duplicate URLs on sites.)
  • Breadcrumbs – Control which taxonomy to show for each post and control which title to use for each post, page and taxonomy.
  • Permalink clean up – You can make sure that links pointing toward you are clean (they don’t end in a weird variable like /2 at the end of them) by directing those weird links away from you.
  • XML sitemaps – Using a XSLT stylesheet renders your sitemap readable by humans but also talks to your SEO plugin so that when you noindex a page, it won’t accidentally still end up on your sitemap, which happens when you use a different XML sitemap generator.
  • RSS enhancements – Add a piece of content to the beginning and end of your content, which allows you to link back to your blog and the particular blog post…helpful if you content is getting scraped.
  • Robots.txt and .htaccess editing – This makes editing the robots.txt and .htaccess easy. You can now do it straight from the plugin files menu. Sigue leyendo

10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing


by NEIL PATELhttp://www.quicksprout.com/

social sharing

When it comes to getting more traffic, attention and higher rankings, there is one concept that is starting to have a huge impact on those goals…

Increasing the number of shares your content gets across social media.

That means if you write a post that gets 500 tweets, 100 likes and 40 +1s…and you do that consistently…your bound to grow your traffic and grow your search engine rankings.

So how do you get people to share you content across the social web? Here are 10:

Tactic #1: Making social sharing buttons very visible

Never force people to hunt down your social sharing buttons. Instead, make them obvious.

For instance, I use a social sharing plug in that allows my buttons to scroll up and down the post as people scroll through it:

sharebar

The other place to include buttons is at the end of the article.

Tactic #2: Ask readers to share content through social channels

Most of your readers won’t read your content and think “I want to share this.” That’s why you have to encourage them to share it.

Even though it was a study of re-tweets, Dan Zarella proved that simply asking people to “please RT” generated 4 times as many RTs as tweets that didn’t include that phrase.

ask for retweets

Unfortunately, too many people simply drop the social sharing bar plug in at the end of the post and then hope people will use it.

copyblogger share

You have to tell them to use it!

Here are some other tips on encouraging social sharing… Sigue leyendo

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