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The Beginner’s Guide to Mobile App Marketing


Calculate the number of downloads you’ll need to get into the Top Charts

Every category requires a different number of downloads to move into the Top Charts for that category. Do your homework and find out just how many downloads per day you’ll need to get into the Top Charts. Finding the exact number can be challenging, but you’ll be able to approximate that amount of downloads your app needs to move its way up the Top Charts rankings.

To estimate your targeted download number, keep an eye on how many downloads/ratings/reviews the apps in your category’s Top Charts have and how they change on a daily basis. If the app store doesn’t offer a way to follow number of downloads, do your best to approximate. Use your app as a guide for what percentage of users also rate and review it, and approximate the other apps using this same percentage. As an example, if your app has 100 downloads and 5 ratings (5%) while your competitor has 10 ratings, you can assume that your competitor has around 200 downloads. You should be able to triangulate on a reasonable estimate for the number of downloads per day needed to rise in the Top Charts.

Run burst campaigns to rise in the Top Charts, then lower your spend and stay ranked organically

One of the best ways to rise quickly in the Top Charts is to run a burst paid ad campaign to drive rapid downloads. Once your ad campaign begins, you’ll see an increase in the number of downloads and users of your app. If your app is valuable, you’ll get great ratings and reviews, and the app will be shared by users with their friends. Due to the increase in downloads, you will now begin to rank higher in the app stores’ Top Charts.

Once you’re ranking highly in the Top Charts, you’ll be able to decrease your ad spend while your app continues to rank highly on its own. This creates a virtuous cycle of organic app growth: your app ranks highly in the Top Charts, which drives downloads and ratings, which causes your app to continue to rank highly in the Top Charts.

Conclusion

Building an app is hard, and marketing an app is even harder. It requires a multi-faceted approach that is coordinated and coherent. Each of the steps above will contribute to a successfully marketed app, but none of them are silver bullets.

You have to create a great app and consistently promote it through as many channels as possible for a shot at success in the app store ecosystem. With a lot of work, and a little luck, you can build a massively successful mobile app that will drive your business forward.

Have you marketed a mobile app yet? Did you learn any tricks to share with the world?

About the author: Ian Sefferman is the founder and CEO of AppStoreHQ and MobileDevHQ. Through those 2 companies, he helps companies market their apps so that they can rank at the top charts.

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10 WordPress Plugins for a Faster, More Search Friendly Blog


Robots meta configuration – Keep single posts or pages out of the index…or entire sections with this simple feature.
Canonical – This allows you to control the correct canonical on each page, including the homepage, tags and categories. (This got messy when Yahoo, Google and Microsoft started supporting a new link element to clean up duplicate URLs on sites.)
Breadcrumbs – Control which taxonomy to show for each post and control which title to use for each post, page and taxonomy.
Permalink clean up – You can make sure that links pointing toward you are clean (they don’t end in a weird variable like /2 at the end of them) by directing those weird links away from you.
XML sitemaps – Using a XSLT stylesheet renders your sitemap readable by humans but also talks to your SEO plugin so that when you noindex a page, it won’t accidentally still end up on your sitemap, which happens when you use a different XML sitemap generator.
RSS enhancements – Add a piece of content to the beginning and end of your content, which allows you to link back to your blog and the particular blog post…helpful if you content is getting scraped.
Robots.txt and .htaccess editing – This makes editing the robots.txt and .htaccess easy. You can now do it straight from the plugin files menu.

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10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing


Here are some other tips on encouraging social sharing…

Test for the best location – I haven’t found anybody to tell me where the best location for the social sharing CTA should be…as it is probably going to be different for every blog.
Boost social sharing numbers immediately – Nobody wants to feel like they are the first sharing your content, so get the numbers increasing by sharing the content yourself and asking people to share it.
Tactic #3: Tap influencers in social content

Your social sharing numbers can get a jolt of life when a social media thought leader shares your content. They can even crash your servers.

But how do you even get these authority figures to tweet or post about your content on Facebook or Google+? You have to build a relationship with them.

Here’s how to gain the attention of these influencers:

Post round ups – Write a blog post once a month that gathers all the best content for the week…including a few content pieces from the blogs of these authority figures. Do this often enough and they will notice you.
Post lists on a specific topic – This is like the weekly round-up except you are creating a resource or guide for a particular topic, like I did with my Marketer’s Guide to Pinterest or 100 Ways to Become a Twitter Power User. Include some of these authority figures in your list post.
Interviews – Take the time to reach out to some of these authority figures and offer to interview them. Do your research and find a topic they haven’t talked about in a previous interview.
Always link to them – Get in a habit of linking to these authority figures on every piece of content you write. The more links you send out the better.
Go a step further and contact these people when you publish your content and ask them to tweet or share it every once in a while.

Tactic #4: Multiply your social sharing reach through Triberr

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