http://menwithpens.ca/ | Written by James
Icky. It’s a word that makes me shudder.
I shudder because this juvenile term is being used by fully grown adults. Business owners. People who should by now know a little more professionalism and who should speak words a touch above my 7-year-old’s current lexicon.
Really, people. Icky?
But using a childish term when you’re 40 or so isn’t what most turns me off. What really makes me roll my eyes is that some people equate ‘icky’ to a crucial aspect of business success. An aspect so integral to business survival that doing anything less than embracing it leads to fast, hard disaster:
You see, if you’re in business, there’s really no room for ‘icky’ at all. In fact, if you start feeling ‘icky’ about an integral area of your business, you might as well just close up shop right now. Rip down your website. Turn away your customers. Because there’s just no hope.
What am I talking about? Sales and marketing, of course.
And there’s nothing ‘icky’ about it. Sigue leyendo
I write long.
It’s a bit of a fault of mine, actually. I feel that long posts are just … better, somehow. Fuller. Richer. More valuable. I feel that long posts give you all the goods, everything you need, all in one place.
Long posts are hard work, though. Delivering that much value and information in a single post without losing a reader’s attention is tough. And if a reader decides it’s too much work to get to the end…
Well. That’s no good, is it? Then nothing gets read. All that hard work goes to waste.
So each time I write blog posts, I’m mindful of my tendency to write long. Sometimes my first drafts extend well over 1,500 words. Then I trim and edit and cut and snip until they’re back down to something manageable.
Truth be told, that isn’t always fun.
In fact, some people have asked that I shorten posts down. That I deliver fast bites with impact, that I publish quick messages they can grasp in an instant. They want to hear what I have to say… they just don’t have the time to read it all.
This isn’t new. Other thought leaders write short. Chris Brogan publishes posts that are just a few paragraphs. Not always, but sometimes. Seth Godin has mastered the short post and his audience loves him for it. Julien’s posts get straight to the point.
And it works. Sigue leyendo