Typical communication in the age of mass media start with two steps
- Mass Media to Network Hubs
- Network Hubs to the rest of the population
But “Buzz” refuses to follow neat patterns. Cold Mountain’s buzz didn’t start from the traditional marketers text book .
So what made the book spread? What were the contagious attributes? >>>>> Sigue leyendo
Archivo de la categoría: Jeffbullas.com
Written by Jeff Bullas |
There is a time sink and it’s not television!
Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!
You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.
These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax…
20 Social Media Statistics Sigue leyendo →
Written by Julia Peterson | jeffbullas.com
Going mobile with your SEO can make your business sharper, quicker, and more responsive.
As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.
With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.
These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.
1. Raven Tools
Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.
Operating System: Apple (iOS)
Written by Jeff Bullas | jeffbullas.com The web today is continuing to grow at an astonishing rate and it’s not just the humans that are becoming connected at accelerating rates but ’things’.
Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.
In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:
- How can companies budget better to create the results they want?
- What can companies do to budget effectively for the year ahead?
Fit your strategy around your target market Sigue leyendo →
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.
Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.
Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years!
Business is Still Learning How to Use Facebook
Businesses are still learning the most effective tactics to apply when participating and engaging on Facebook.
The questions often being asked are
1. How often should we post?
2. What type of posts will drive fan engagement?
3. When should we publish our wall updates?
The findings reveal some interesting ways to increase the success of your Facebook marketing.
Even though this research was obtained from analyzing user engagement from the top 100 retailers Facebook pages during a 6 month period in 2011, some of the lessons outlined here could be applied to a wide range of business categories.
Here are the findings of the research.
1. Best time to post on Facebook
The analysis showed that it was best to post during times when fans were not at work and between the hours of 8pm and 7am. So to increase your “likes” and “comments”, post during “non-busy” hours.
2. Best day to post on Facebook
Most of the brands researched posted regularly throughout the week. To improve engagement it is best to publish on Wednesdays and Sundays.
3. How often should you post every day? Sigue leyendo →
I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.
Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.
The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.
I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.
But there is a problem.
Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.
Google+ Engagement is Poor
Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.
Here are some of the findings:
- The average post has less than one +1, less than one reply, and less than one re-share.
- 30% of users who make a public post never make a second one.
- After making five public posts, there is a 15% chance that a user will not post publicly again.
- Among users who make publicly-viewable posts, there is an average of 12 days between each post
Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.