When to Use Google Analytics Goal Values



Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you actually made.

Google Analytics has one little setting that will calculate all of this for you. You’ll be able to break down your revenue by campaign, keyword, or referral. You’ll even have the per visit value of every traffic source. That sounds like some delicious data if you ask me.

It’s called goal values. Google Analytics allows us to define goal values for each of our goals and populates our reports with data on where our revenue is coming from.

How to Setup Goal Values

This is pretty straightforward:

  1. Go to your Google Analytics standard reports
  2. Click on the “Admin” button in the top right
  3. Click on “Goals”
  4. From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) if you’re setting up a new goal. For a goal you’ve already created, click on the goal you want to edit.

For each goal type, you have the option of entering a goal value. If the goal value is $10, simply punch in 10 and Google Analytics will handle the rest.

Here’s where to find the Goal Value setting for each type of event:

URL Goals

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