When it comes to sharing links through Twitter, what makes them click?
Dan Zarella from HubSpot set out to answer that question, analyzing over 200,000 link-containing tweets, and measuring several characteristics that appear to influence click through. Dan’s findings are presented infographically (WordPress tells me this is not a word, but I don’t care), which we will here break down tip-by-tip, along with some real-world examples.
1. Write tweets between 120 and 130 characters long
If you’re anything like me, your problem is trying to fit your message into a measly 140 characters. It’s reassuring that longer tweets don’t underperform shorter ones. But why would longer tweets get higher click through?
It could be that longer tweets have more context around the link. We’re not into random clicking for the fun of it. Short tweets can be vague, for example:
Does that mean never tweet short? No way. If you can evoke curiosity with a few words, do it.