Archivo de la categoría: Facebook Pages

6 Tools Social Media Experts Use to Update Facebook Pages


 Blog.kissmetrics.com

One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page. While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer to use a social media management tool for the sake of productivity and ease of use. This post will show you six tools that social media experts and marketing agencies use to update their Facebook pages.

Why You Should Use Facebook

Before we get into third-party tools and applications, I want to suggest that you use Facebook itself to update your Facebook page for the following reasons.

EdgeRank

Facebook uses an algorithm called EdgeRank to determine which updates are shown in your fans’ news feeds. You can learn more about it in this post from Econsultancy. One thing that EdgeRank has the potential of doing is lowering the value of an update from a third-party tool and prioritizing updates that are made directly on Facebook. This means that pages with updates from third-party apps may not get as much engagement.

Users Can Hide Third-Party Apps

Facebook users have the choice to hide updates made by third-party apps from their news feed entirely.

facebook hide all app updates

If a friend, subscription, or page annoys a user with updates from a particular third-party app, that user might hide any updates from that app altogether. This means that they would never see your page’s updates from that app. Sigue leyendo

¿Por qué una marca SÍ debe borrar los comentarios de Facebook? | ***POST DESTACADO***


por Josep María Martínez 0 y 22 | http://www.elogia.net

No me he vuelto loco, no. Habéis leído bien:borrar los contenidos en Facebook. Debéis de estar pensando que me contradigo o que como Community Manager me he vuelto loco, ya que en mi último post, ¿Por qué una marca no debe borrar los comentarios en Facebook?, dejaba bien claro que no es norma común borrar los comentarios de una página de Facebook por parte de la marca y que puede conllevar consecuencias colaterales para la imagen de una empresa.

Pero como en la mayoría de las cosas, aquí también hay una segunda parte: Aquella que dice que en un Timeline se puede decir lo que uno le plazca… desde el respeto. Y es que el respeto y la legalidad conforman la línea de acción que puede poner en alerta al Community Manager, y hacerlo actuar con todas las de la ley para suprimir un comentario en el muro de Facebook.

Hay que dejar claras las diferencias entre mi anterior post y éste. Una cosa es un comentario o queja de un cliente mal atendido o drefraudado con la marca (modus operandi: no borrar y reaprovechar) y otra, permitir la publicación de mensajes que denigren a las personas o superen la legalidad vigente en cada país o la normativa interna de las propias plataformas digitales y redes sociales en la que sucede la acción. Estamos hablando de las normas de uso o políticas de comentarios que,  a nivel de aviso, deberían figurar alojadas en algún lugar de la fanpage o perfil de la marca, para determinar una línea de comunicación bidireccional agradable y útil para todos. Sigue leyendo

Facebook’s 6-Point Plan for Building Brands in the Social Media Age


by 
http://mashable.com

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools.

Social media has turned the purchase funnel on its head.

That’s the crux of a study that Facebook recently published in conjunction with Forrester Research. The two canvassed 101 C-level and VP-level marketing pros in December 2011 and found the profession has changed. Or, in Facebook and Forrester’s parlance, “The connected world has rerouted the customer journey.”

How does changing media affect the way people hear about brands? First, take a look at the traditional purchase funnel:

It’s easy to see how this reflects a TV-dominated age. In the pre-social media days, you’d see a TV ad and become aware of a brand. Then, after you got familiar with the name, you might consider if you wanted to buy it. Next, you bought it. Then, you might decide you liked it. Finally, you identified yourself with the brand. (“I’m a Budweiser guy.”)

Here is what Facebook and Forrester are proposing as the successor to the purchase funnel. It looks more like a circle:

In this schematic, social media influences every stage of the process. They hear about new brands and investigate said brands via social media. When it comes time to buy something, consumers increasingly consult their friends via social media. Then, they expect to be able to interact with the brands through social media after they buy a product.

The new environment calls for new tactics. Facebook and Forrester propose a six-point plan for building brands in the social media age: articulate, connect, engage, influence, integrate and rejuvenate. We will look at each in greater detail.


1. Articulate


Facebook and Forrester recommend that companies identify components of the brand it can communicate via social media. The report has a suggestion for how to do this. “Apply a social lens to your brand identity by asking ‘What about my brand is inherently social? Why do people engage with it and why do people want to talk about it or share it with their friends in the real world?’” Often, those attributes aren’t obvious. For instance, Secret, Procter & Gamble’s deodorant brand for women, found it got currency by connecting with women on an inspirational level and got behind a Facebook-based anti-bullying campaign, “Mean Stinks.” For Coca-Cola, the attribute was “happiness,” which it attempts to express via social media. Sigue leyendo

28 Things You Need To Know About The New Facebook Pages


http://blog.kissmetrics.com/new-facebook-pages/

The new Facebook pages design with Timeline have arrived. Regardless of whether you like it or not, the changes are coming – it is best to prepare for them as soon as possible so your Timeline will be ready to shine. The following are 28 things you need to know about the new Facebook pages, including using the preview, timeline cover rules, how updates have changed, admin panel features, messages, and what will happen to custom content on your page’s tabs.

Previewing the New Facebook Pages

Learn how to preview the new Facebook page design and make changes to your pages before the automatic rollout on March 30th, 2012. By doing this, you can have your page ready to go without scrambling to fix potential issues.

1. Preview the New Design Now

If you haven’t already, visit one of your Facebook pages. You should see the following message above it.

preview new facebook pages timeline design

By clicking on the Preview button, only you as an administrator will see how your page looks with the new Facebook page design with Timeline. You can then go through your Facebook page’s wall / Timeline to see how your status updates and other activity will look with the new layout. You can also add your Timeline cover photo, change your About information, and preview your apps / custom tabs to see how they look.

The best part is, until March 30th, you have the option to switch your admin view back to the old design or click the Publish Now button to publish your page with the new design.

2. See All of Your Pages to Preview

To see which pages you have not turned into the new Facebook pages preview, go to your Preview All Pages status page. Click on the Turn on Preview button for any of them to see how they will look with the new design, or click on the Preview All Pages button at the top to change them all over.

Timeline Cover Photo

The Timeline cover photo is one of the best new features of the new Facebook pages design. Learn how to get the most out of it and what you’re not allowed to do.

3. Timeline Cover Photo Dimensions

To get the best quality for your Timeline cover photo, be sure to create your image at 850 x 315 pixels. Your Timeline cover photo should be a strong representation of your brand like this one on the Butterfinger page.

timeline cover photo example butterfinger

If you’re in need of inspiration, you can see 20 Timeline cover photos on Mashable or scroll down to the “See Examples on Other Pages” section of the official New Facebook Pages introduction.

4. Timeline Cover Photo Rules

Before you get too excited about all of the wonderful promotional opportunities that the Timeline cover photo has to offer, be sure to get acquainted with the rules. When you go to upload your new Timeline cover photo, you will be greeted with the general guidelines as follows.

“This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright. Learn More about choosing a cover photo.”

On the Learn More page, you will find the main three “don’ts” of what cover images cannot contain.

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

As you can see, the restrictions on the Timeline cover prevent you from turning it into a fan-gate, promotional billboard, or other marketing tool. Additional rules for the Timeline cover include:

  • Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
  • You may not encourage or incentivize people to upload your cover image to their personal timelines… Sigue leyendo
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