Archivo de la categoría: Designmind.frogdesign.com

Calculated Errors – The Ink Trap


http://designmind.frogdesign.com/
By Andreas Markdalen (twitter.com/youthprojects)

A few weeks back we handed over a large-scale project to a long-term client; the fruit of a few months hard and dedicated work bundled into carefully structured PDFs, PSDs and EPSs. It was the usual stuff; guidelines, specifications, hero screens and graphical assets – what we commonly refer to asdeliverables.

The handover is, as you might agree, a special moment in the daily life of any creative; a mixed bag of emotions ranging from the joy and happiness of “completion” to the emptiness of “being done” and the skepticism/fear of “what will happen next”.

The reality is that we can’t consider a design project “done” the moment we hand it over, but instead that it is “born” in that moment and that it comes alive in the period after it has left us behind.

In a way, it takes on a life on its’ own. Sigue leyendo

frog and the City


http://designmind.frogdesign.com

Accelerated innovation and adoption of ubiquitous computing, mobile devices, and rich sources of data are changing how we live, work, and play in urban environments. Increasingly, a digital landscape overlays our physical world and is expanding to offer ever-richer experiences that augment—and in some cases, replace—the physical experience: “The city is the platform, the network, the sensors, and the interface,” as frog creative director Rob McIntosh put it in a recent talk.

The City is – once again – at the forefront of massive technological, cultural, and social transformation. Many metropolitan regions and infrastructure players have joined forces and announced ambitious projects, and the (pop-)cultural debate is zooming in on it: See Cisco’s strategic initiative with the city of Barcelona; Ericsson‘s film on “Thinking Cities;” or Gary Hustwit’s new documentary “Urbanized.” TED awarded its 2012 TED Prize to “The City 2.0” (for the first time it didn’t go to a person), and The Atlanticdevotes an entire section to it.

It started as one of our “Centers of Passion,” and the City has now evolved into a broader initiative at frog that comprises of the following components… Sigue leyendo

Addicted to Data


 How an Obsession With Measuring Can Hurt Businesses


Here’s one thing I love about plumbers: whenever I hire one, they stick to the plumbing. Not once has a plumber fixed my kitchen sink, only to follow up with a credit card offer. No teaser rates, no plumber points, no “convenience checks.” Not even a customer satisfaction survey. They simply do their job and collect their fee. It makes me wish dealing with larger companies were that simple.

Take for example the pre-authorized credit card offers that incessantly arrive in the mail. Every weekend, I spend a few minutes opening, shredding, and recycling the week’s accumulated offers. This routine is especially galling because many of the offers come from companies I have a relationship with. As with the plumber, I hire these companies to do a job for me (one that has nothing to do with credit cards). But unlike the plumber, these companies don’t seem to understand their role in my life.

Most of us call these unsolicited offers “junk mail.” The industry prefers the euphemism “direct mail.” Within marketing circles, this kind of tactic is known for being highly measurable. Outside of marketing, it is known for being highly annoying. (I’d suggest that these two attributes are not mutually exclusive.) Sigue leyendo

PopTech: Robert Fabricant’s Graphic Doodles


What makes a meeting, a conversation, or a PopTech talk memorable? Why bother to write down anything these days when it all ends up recorded in the cloud? A few years ago I realized that all it took were a few simple things – a particular turn of phrase, quote, story or image – to capture the essence of these moments. Sigue leyendo

Time to Redefine “Innovation”


By Doreen Lorenzo -http://designmind.frogdesign.com

Despite the many case studies and op-eds you might read on the importance of “innovation” as a strategy, in real life many businesses are struggling to be innovative. It doesn’t mean that they can’t come up with enough new ideas or that they don’t have creative people on staff. Instead, executives might find that they cannot implement innovation within their company’s structure, or that they get bogged down by distractions that only seem to be taking them on the path to inventions that are timely–and potentially profitable.

In addition, many of the barriers to corporate innovation are forces that are much bigger than internal ones. These hurdles range from the economic challenges in Europe; entire industries dying or at least experiencing troubling states of transition (print and television media, for example, or investment banking); and the shifts in global financial power that are taking place (the rise of China and India, among other “emerging” markets). Sigue leyendo

The Elephants in the Room at MWC 2012


By Adam Richardson – http://designmind.frogdesign.com

Recently Fast Company ran a lengthy piece on the four companies that will dominate the tech economy in the next ten years: Apple, Amazon, Facebook, Google. All four are tremendously powerful companies that each started in one category (book selling, search engine, etc.) and are branching out to disrupt adjacent categories. Because of this, they are all coming into conflict with one another. And they are all strong forces in mobile.

So it is strange being at Mobile World Congress where these brands have minimal, if any, presence. Apple has no official presence, but its products are everywhere either in reality (almost all attendees have iPhones) or by proxy (the iPhone is what triggered the smartphone revolution that is driving most of the business here). Amazon seems completely absent, and Facebook was involved in a talk and has a nondescript booth in one of the less trafficked halls.

The last of the four is Google. Google is here via Motorola and Android of course, though the Google name appears nowhere on their Motorola booth or the massive (and very fun and crowded) Android booth. Android is everywhere – in many ways I see this show as Android World, analogous to Macworld but on a massively larger scale. Last year at MWC I asked “Will Android rule the world?” A year later, that hasn’t come to pass fully, but the expansion of Android’s footprint even in the last 12 months is astonishing.

All the major announcements save for one (Nokia/Windows) here have revolved around Android: HTC, Asus, Sony, LG, Huawei, Panasonic, Samsung. Android has become almost a separate brand, and is easily Google’s best branding success since, well, Google. Android chief Andy Rubin boasted that 850,000 new Android devices are being activated daily, up from 700,000 last December, and 500,000 in November. They’ll hit the magic one million a day very soon I’m sure. (But it does beg the question: if everyone I see at the show, and almost everyone I see in the San Francisco bay area has iPhones – who’s buying Android devices?)

But Google itself is ironically next to Facebook with an even smaller “booth”:

AVP of Marketing Strategy Adam Richardson is the author of Innovation X: Why a Company’s Toughest Problems are its Greatest Advantage. His book is the manual for leaders looking for clarity about the emerging challenges facing their businesses. You can follow Adam on Twitter @richardsona.

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