What is happening in the innovation community right now? In this post, I give a quick overview of the top trends and issues based on the interactions I have had over the last month or so.
At the recent Open Innovation Summit, communication in a more holistic perspective was a key topic.
Jeff Boehm of InventionMachine gave a great presentation titled Marketing Innovation in which he argued that innovation success requires internal communication. He’s right and I will share more from this presentation in a later blog post.
At a Think Tank session during the summit, we also identified communication as a key characteristic for open innovation leaders. Some keywords on this were internal & external communication, consistent behavior & messages, deliberate strategy, top-down modeling, confidence to share what you know.
You should check out this post by Andrea Meyer: Unilever, Cisco, Whirlpool: Communication in Open Innovation