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How to Measure ROI for Networking Events


  Outspoken Media  |  businessinsider.com Let’s face it—running a networking event is hard work. This morning, the rest of the team and I are attending Social Media Breakfast Tech Valley #11 (SMBTV), a bimonthly morning networking event featuring local and national speakers

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Publicado en Businessinsider.com

This 27-Year-Old Entrepreneur Has A Google Drive Competitor, And He’s Not Even Worried


businessinsider.com Google finallyunveiled its online storage service, Google Drive. You can store pretty much any kind of file on Google’s servers, with up to 5GB of space for free. There are plenty of competitors, like Dropbox. There’s also Box, an online storage

Publicado en Businessinsider.com

LinkedIn Rolls Out New Targeted Follower Tools For Marketers


businessinsider.com LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”Targeted Updates will allow companies to segment their followers by a range

Publicado en Businessinsider.com

10 Things You Should Never Say To A Front-End Web Developer


“Front-end” engineers are the people who build the parts of Web sites that you actually see.
That’s opposed to “back-end” engineers, who work on all the stuff behind the scenes — for instance, like storing information you enter (like your name) in a database, or making sure that an e-commerce site can take your order.
When working with someone like Bridges, you should know as much as you can about different types of technologies. You also shouldn’t assume a transition to another platform is easy.
“It is important to know what you want out of the developer so you can articulate your expectations clearly,” he said.
To help, he shared 10 things you should never say to a front end engineer:
10. I’m looking for a front end designer: “Designers tend to always work on the ‘front-end.’ If you’re differentiating between front- and back-end, you’re looking for a developer. Those “de-” words are tricky.”…

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Publicado en Businessinsider.com

Here Are The Early Contenders For Pepsi CEO Indra Nooyi’s Job


Kim Bhasin | http://www.businessinsider.com PepsiCo continued its management shakeup today in a move that is likely paving the way for a successor to embattled CEO Indra Nooyi, reports the AP.The company has been stagnant over the past five years, and lately it has been

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Publicado en Businessinsider.com, PepsiCo, RRHH - Human Resouce

Want To Make A Lot Of Money As A CEO? Fire People


The 50 top CEO layoff leaders received $12 million on average in 2009, compared to the S&P 500 average of $8.5 million. Each of the corporations surveyed laid off at least 3,000 workers between November 2008 and April 2010. Seventy-two percent of the firms announced mass layoffs at a time of positive earnings reports.

At a time when we should be pulling together to strengthen our shared economic futures, CEOs should not be rewarded for slashing jobs,” says IPS Senior Scholar Chuck Collins. “Realigning the interests of CEOs with their employees and the rest of our country would be good for the economy and national morale.”

It’s disturbing that down-sizing CEOs have earned more recently, but it would be extremely disturbing if the government could control companies behavior in this regard.

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Publicado en Businessinsider.com

What President Obama Can Learn From Steve Jobs


I have long held that the most qualified people to be in government are business folk. Not just Billionaires like Mayor Bloomberg, but anyone who has successfully run anything, been responsible for making payrolls, paying back loans, paying bills on time, navigating through good times and bad. Most important: balancing a budget. But the reality is most people who have these credentials are too smart to get sucked into the dysfunction of the public sector. Nor will they submit themselves to the relentless intrusion and scrutiny of the press. So what’s the next best thing for the “beleaguered” President? Take some lessons from the guys who know how to really get things done. And who better than the best CEO in the Universe: Steve Jobs.

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Publicado en Businessinsider.com
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