packagingoftheworld.com
Designed by POLARIS Brand Design & Development, Kyiv, Ukraine.
This project has been created as a gift to POLARIS clients on the Women’s Day.
Spring…
Birds are flying back home, the first flowers are blooming, body is lacking vitamins and men are hectically looking for March 8 gifts. Every woman wants to get something special. And every woman has nesting instincts. All men want to make a not trivial, useful, and certainly inexpensive gift. These expectations have outlined the concept of the corporate gift.
The idea based on the wordplay. The name “kiwifruit” comes from the kiwi — a brown flightless bird. The shape of fruit looks like an egg… The only thing left to pack the habitual fruits into the habitual egg packaging and – voilà – fun, tasty, healthy and exclusive. The premium “perfume” design in corporate POLARIS colors completes the ensemble – the original gift is ready!
Not only visual effects were used, but also verbal ones: spicy wordplay in the phrase “for gentle sex”. The average Ukrainian women would hardly get the expression. But word-for-word translation together with packaging design fills the message with new meaning.
So, Kiwi Eggs is a present with a spicy spring hint for woman. It looks expensive but costs a little. We have just found some additional value. The limited edition of Kiwi Eggs has been presented to Ukrainian, Russian and Georgian partners of POLARIS company. And some ardent fans asked for more.
The most important thing: no kiwi birds were harmed during this project.
