So a LinkedIn-Pulse combination might start as a version of the app that functions almost exactly like the current version, but also tracks content shared by a user’s business-related graph from LinkedIn, and then grows into a larger service incorporated into the site itself. And data from such a service would likely also be very interesting to Pulse partners like the Wall Street Journal, who use the app as a secondary method of distribution and subscription revenue.
Originalmente publicado en paidContent:
According to a number of reports from insiders close to the company — including some who have talked to Om and some who have talked to All Things Digital — LinkedIn (s lnkd) is considering an acquisition of Pulse, the news-reading app, for as much as $100 million. At first glance it might seem like an odd pairing: why would a site that is focused on corporate networking want to buy a content-recommendation app? But as the world of content continues to evolve, such a combination actually makes a lot of sense.
Pulse is one of a number of news-recommendation apps that try to apply algorithms and other filters to suggest content to users — a group that includes Zite (which was acquired by CNN in 2011) as well as News360, Flipboard and Prismatic. Pulse was one of the first to make a big splash, in part because Apple founder…
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