So a LinkedIn-Pulse combination might start as a version of the app that functions almost exactly like the current version, but also tracks content shared by a user’s business-related graph from LinkedIn, and then grows into a larger service incorporated into the site itself. And data from such a service would likely also be very interesting to Pulse partners like the Wall Street Journal, who use the app as a secondary method of distribution and subscription revenue.
Originalmente publicado en paidContent:
According to a number of reports from insiders close to the company — including some who have talked to Om and some who have talked to All Things Digital — LinkedIn (s lnkd) is considering an acquisition of Pulse, the news-reading app, for as much as $100 million. At first glance it might seem like an odd pairing: why would a site that is focused on corporate networking want to buy a content-recommendation app? But as the world of content continues to evolve, such a combination actually makes a lot of sense.
Pulse is one of a number of news-recommendation apps that try to apply algorithms and other filters to suggest content to users — a group that includes Zite (which was acquired by CNN in 2011) as well as News360, Flipboard and Prismatic. Pulse was one of the first to make a big splash, in part because Apple founder Steve Jobs mentioned it on stage during the launch of the original iPad, and also because the New York Times accused the company of copyright infringement for aggregating its content.
Since its launch, Pulse has grown to the point where it has about 20 million users, but it’s still seen by many as a runner-up to Flipboard in the news-recommendation market, so an acquisition in the $100-million range would likely make sense for the company and its backers.