The Top 5 Chinese Social Networks

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The Chinese consumer has always had a voracious appetite for technology and innovation. More than a decade ago, every teenager on a city bus could be seen furiously texting on a mobile phone. It’s no surprise that well over 550M Chinese are online, over 400M are connecting via mobile, and over 300M of those are now on social media.

The world of social media in China is a complicated web, with several platforms that seemingly do the exact same thing. But for luxury marketers, being able to tell a story is as crucial as being able to reach their target demographics. From that perspective, here are five networks to keep an eye on…

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