What Your Brain Has to Do With Your Brand


 |  | inc.com

Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow.

 

On a whim, I just Googled “personal branding” and got 7,300,000 results. On Amazon, I found 18,915 books listed under “Brand You.” That’s a lot of chatter. But I believe I have something new to add to the conversation.Business guru Tom Peters is credited with popularizing the idea of being your own brand 15 years ago. “We are CEOs of our own companies: Me Inc.,” he wrote.  “To be in business today, our most important job is to be head marketer for the brand called you…. You’re not defined by your job title and you’re not confined by your job description. Starting today, you are a brand.”

Your brand is not your current job or title. It is not your skills and experiences, although of course these things matter. It is not, as many people suggest, one particular attribute with which you “differentiate yourself.” It is not your reputation, which is fragile and depends on what others say about you.

“Brand you” is the sum of your innate strengths and preferences that are locked into your genes and etched into your brain. It is the way you think and the habits you have, the way your mind processes information and the manner in which you explain your ideas. In the language of my company, it is your “thinking and behavioral attributes,” how you see and interact with the world. These attributes generally do not change over time, and always can be depended upon, by you and others.

As author Maureen Johnson describes in her blog: “A personal brand is a little package you make of yourself so you can put yourself on the shelf in the marketplace and people will know what to expect or look for when they come to buy you. For example, Coke is a brand. When you see Coke, you expect a dark brown effervescent sweet drink that is always going to taste like . . . Coke.”

If you have a conceptual mind, you probably are now feeling disdain for “brand you”. You like being different, and the idea of being categorized into a little box is anathema to you. However, take heart: the fact that you consistently have original and unpredictable ideas is your brand.

Here are more ways you might opt to “brand you”:

  • If you are highly expressive, people know you will bring energy and enthusiasm to the task and happily share information.
  • If you are reserved, people realize that when you finally speak, you will say something succinct and well-considered.
  • If you are driving and assertive, you are likely very persuasive and can be depended upon to get things done in a timely manner.
  • If you are a peacekeeper, people know you will bring a calm presence and amiable attitude to the conversation.
  • If you favor being flexible, you are probably known for being open-minded and even-tempered. Changes, interruptions, and distractions do not rattle you.
  • If you are a focused person, others will expect you to have a strong personal agenda. You are either a formidable adversary or a terrific ally.
  • If you think analytically, you can be counted on to give a reasoned, logical response based on accurate research.
  • If you’re a structural thinker, people know you will meet deadlines and offer ideas that are do-able and cover all the details.
  • If you’re highly social, you will consistently look out for the welfare of others and give each person a fair shot.
  • If you’re conceptual by nature, you typically have an original outlook and an innovative point to share. You can be depended upon to think about the big picture, global view, or long-term consequences.

I suggest no matter what your job that you let your employees and customers know which thinking and behavioral attributes best describe you so they understand what they can expect from you, and how to best use you as a resource. You can also demonstrate your innate “brand you” strengths via social media, and turn your self-knowledge into the ultimate marketing tool.

Etiquetado:, , , , , , , , ,

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Silvia Altamirano

An editorial designer that writes

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 5.703 seguidores

A %d blogueros les gusta esto: