Archivos diarios: 27 mayo 2012

7 Ways to Be a Successful Social Marketer


See on Scoop.ithuman being in – perfección

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt

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Caída de los medios de comunicación tradicionales #Infografías #socialmedia


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Caída de los medios de comunicación tradicionales…

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In-depth Guide To Content Creation [With Infographic]


Posted by  to Content & Blogging
SEOmoz | http://mz.cm/JO9NOz

It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.

It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult.

So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?

To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns.

Guide To Content Creation Infographic

Click for a full size version if you’d like to print it.

Research

Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.

Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.

Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites).

To help you identify this kind of content, there are several excellent tools at your disposal;

Google News – helps you highlight areas of interest and current news

Google Trends – helps you hone into specific topics in any given area of interest

Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts

Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing

These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research.

This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer – suffice it to say it’s a perfect tool for the content creation research stage.

Screenshot of the SEOGadget Content Generation Tool

 

Ideas

Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.

The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry? Sigue leyendo

Twitter Knows How Hot The Facebook IPO Is [Infographic]


Bit Rebels | http://bit.ly/LJ7MHr

So the Facebook stock has now been traded for a whole week. The price has dropped like a rock almost the whole week, and the stock has lost 1/4 of it’s introduction price. It seems to be the reaction to the IPO being valued to high. People are saying it is also a reaction to Facebook not having a clear view of their revenue stream in the near future, or at least how to increase it, which makes it hard to know where the stock is heading. I am no stock market pro, nor am I a day trader, so my 2 cents probably shouldn’t be taken too seriously. However, this is what has been said so far throughout the week. I guess we’ll have to see how the stock does next week.

hotness-of-facebook-twitter-header
But just how hot is the Facebook stock in terms of interest? Well, that question could actually be interpreted several different ways. I could be about how much the stock is traded (the volume) and whether it is sold or bought. Another angle would simply be how many people are talking about the stock in general. The latter is quite hard to research without the use of some global database of individual opinions and comments. And where do you find that in the world of the stock market? Well, there is none.

However, there is one thing better, and that is our social networking sites. There can be quite a lot of data derived from just a little group of people. It can actually be as much as you want it to be. To find out about this, IDV Solutionspulled the data from Twitter, a formidable source of opinions. They searched for the words “facebook” and “fb” on the day the IPO launched, and the result is quite clear. Sigue leyendo

Comfortably Update Twitter & Facebook While You Exercise!


Bit Rebels | http://bit.ly/JO1W3p

Oh hell yes! Let’s face it, up until now; it’s been hard to tweet while we are exercising, right? You might ask, “Why do you need to tweet while exercising anyway?” There are two answers to that question. First, because I’m a twitterholic and second because aside from sleeping, exercising has got to be the most friggin boringthing to do on the whole planet.

Of course, I’m half kidding. I have a treadmill in my house, but I normally choose to ride my bike for exercisebecause the treadmill really is so monotonous. I’ve tried, like many people, to tweet from my phone while on the treadmill, but it’s almost impossible. Unless you are walking very slowly on it, it’s hard to hit those tiny icons and keys. I’ve tried to retweet people and accidentally blocked them instead, all because I was trying to do it whilerunning on the treadmill. Holding an iPad while exercising isn’t much easier.

Very soon, all that hassle might be a distant memory with this new treadmill design by TechnogymSigue leyendo

iOS, Android, HTML5? How to pick a tablet platform for your app


VentureBeat | http://bit.ly/JO1rGt

You’re building a tablet app, and you need to make decisions on what platforms to support. Here’s how to pick the tablet platform that’s right for you … and will result in the most sales of your app.

The choices are well-known:

  • iOS
    The acknowledged market leader for scale and monetization
  • Android
    The strong contender for second place, but with fragmentation concerns
  • Kindle Fire
    Android under the skin, but walled off by Amazon, with its own app store
  • Windows 8
    The dark horse: an intriguing option, but scale and penetration are open questions
  • BlackBerry
    The dead horse?
  • HTML5
    The one ring to rule them all … but perhaps a little lost in a deep cave in the Misty Mountains

For some people, the choice might be obvious. But sometimes there can be market advantages to targeting a less-obvious platform. Let’s look at the alternatives.

Why you would pick iOS

Apple’s iOS is the acknowledged leader in tablet sales. According to Gartner, the iPad will destroy the competition with 61 percent of sales in 2012. So it’s pretty obvious why you’d develop for iPad: that’s where the users are. Not only are the most people on iPad right now, but the types of people are attractive to app developers. Simply put: they have money and they’re not afraid to spend it. That’s an attractive user base.

Also, there’s very good infrastructure in the iOS ecosystem: coding tools, developer ecosystem, publishing and distribution paths, and monetization options.

On the downside, there is a lot of noise in the iOS world. With more than 500,000 apps for iPhone and 200,000 for iPad, your app faces some major challenges getting noticed. That said, if you are a major brand or have deep pockets, you can likely break free from the pack.

Why you would pick Android

If iPad is the leader, Android is the very strong contender … and there’s recent history to suggest that Android may not always trail iOS in the tablet market. After all, Android leads in the smartphone market, after initially trailing the iPhone. According to the same Gartner study cited above, Android will make up about 32 percent of tablet sales in 2012, growing to 37 percent in 2016.

So Android has a very significant number of users. A third of a large market is still a pretty large potential audience, and Android is expected to account for about 35 million tablets this year. (For a caveat about these numbers, see Kindle Fire below.)

There are other reasons to choose Android for your tablet app. There’s less noise in the market — fewer dedicated tablet apps — which means that yours has a better chance to be seen. In addition, if your app is well-designed and user-friendly, it will stand out in stark contrast to other Android apps, which, unfortunately, largely suck.

But also, if you want more control of what you’re developing and how to market it, the fact that there are multiple Android markets and fewer ecosystem constraints mean that you have more freedom in how to build and market your app. Sigue leyendo

Nokia Lumia estrenará una edición limitada de Batman


movitelia.comhttp://bit.ly/JO0fmx

 

Batman Beyond (comics)

 

Volvemos a hablar de novedades en el sector de los móviles y lo vamos a hacer presentándoles a un nuevo terminal o mejor dicho a una nueva edición especial de uno que ya conocemos. Hablamos del Nokia Lumia 900, aunque en este caso no es el clásico si no una edición basada en Batman, tal y como van a poder ver en la captura de pantalla que les muestro a continuación.

 

Nokia Lumia 900 estrenará una edición limitada de Batman. Aunque de seguro que a muchos, lo que les estamos contando no les suena a noticias es por una sencilla razón, porque la finlandesa ha creado ya una versión similar al Nokia Lumia 800, y es precisamente esa la que toma para el terminal de alta gama… Sigue leyendo

Mobile payments | 3wƒactory.com.ar


See on Scoop.ithuman being in – perfección

by 3Wfactory.com.ar.

Editor’s note: Bill Ready is CEO of Braintree, an online and mobile payments provider.

Every day there is a new headline about mobile payments focused on using a mobile phone to pay at retail locations. Paypal, Google and other industry giants are racing to provide new in-store mobile payment solutions. Large merchants, such as Wal-mart and Target have contemplated their own mobile payment solutions. The debate about whether NFC will be the preferred technology to enable mobile payments rages. However, despite all this press and efforts by industry giants, there is stunningly little traction to use a mobile device to pay at retail locations. This is largely because the solutions offered by industry giants thus far don’t solve a meaningful problem in the daily lives of consumers or merchants. Few things in life are easier for consumers than swiping a credit card at checkout and in-store payment systems are as easy and ubiquitous as dial-tone for merchants.

However, There is a massive mobile commerce opportunity that is a severe pain point for both consumers and merchants, but large industry players are failing to meaningfully address it. That opportunity is e-commerce on the mobile device or m-commerce. M-commerce is ramping up, proving that consumers not only like to shop via their mobile device, but also will purchase. However, the numbers also show that there’s significant room for improvement in the mobile device purchasing experience – mainly through optimizing the shopping and payment processes for consumers.

Online holiday shopping in 2011 showed substantial growth in mobile shopping activity, with both traffic and sales on mobile devices more than doubling their volume over the same period a year earlier, according to research from IBM. During the holiday shopping season, 14.6 percent of all online sessions on a retailer’s site were initiated from a mobile device (up from 5.6 percent the year before), and sales from mobile devices reached 11 percent versus 5.5 percent in December 2010. Clearly, more consumers are becoming comfortable shopping and buying from retailer web sites using their smartphones. Sigue leyendo

Rastreo de mensajes en redes sociales | 3wƒactory.com.ar


See on Scoop.ithuman being in – perfección

by 3Wfactory.com.ar

La cobertura en Twitter del 15M realizada por Carmela Ríos ganó la última edición de los premios Ortega y Gasset de periodismo en la categoría digital. La periodista confiesa que fue tan difícil la labor de recopilación como la cobertura en sí, porque Twitter falla a la hora de ordenar la información. “Intenté buscar por etiquetas, fechas, temas. También miré los mensajes de quiénes me retuiteaban… Nada, no había manera. Yo quería descargar todo, maquetarlo, imprimirlo y dar los enlaces. Hubo un momento en que me daba hasta vergüenza presentarlo así por respeto al jurado”.

Poco a poco consiguió construir un relato de lo sucedido del 7 de abril al 15 de mayo de 2011 en la Puerta del Sol de Madrid y aledaños. Después de mucho explorar, cribar y dar con un aliado inesperado. Aunque Ríos es ahora una enamorada de su iPhone por aquel entonces utilizaba Blackberry y reconoce que le salvó por partida doble. Porque tenía cobertura para tuitear cuando el resto se peleaba y ponía su móvil con conexión 2G y, porque el servicio al que enviaba las imágenes era Lockerz. “No es el mejor, ni el más popular, pero gracias a su archivo pude reconstruir la historia, conseguir los tuits que acompañaban como pie de foto”.

En su labor de recuperación, la periodista de Cuatro contactó con DataSift, una empresa especializada en rastreo de mensajes en redes sociales. Reconocieron que sí, que tenían capacidad para hacerle llegar una copia de seguridad de todos sus envíos desde que se estrenó en 2009 pero que solo prestaban sus servicios a otras empresas, nunca a particulares.

A cualquiera que lleve un tiempo en Twitter la ha sucedido algo parecido. O ha marcado como favorito un mensaje concreto, o se lo ha reenviado al correo para mantener la dirección web de un mensaje específico o le tocará pelearse con una interfaz en la que solo se puede ir de 140 en 140 caracteres en orden cronológico inverso, de lo más reciente a lo más antiguo, con infinita paciencia. Sigue leyendo

What is a Virtual Assistant?


See on Scoop.ithuman being in – perfección

Over a decade ago my wife Arlene and I decided to take the plunge into affiliate marketing, and we haven’t looked back since. We haven’t had the time. Well, to be honest, we have had the time, but are choosing to spend the extra time we now have with our family and friends, doing what we enjoy most.
Now, just because we have more time, it doesn’t mean we haven’t been successful. We certainly have been, more than we could have hoped for, actually. However, working from home has also garnered freedom that came with that success, far more than what we were experiencing from a traditional 9-5 job outside of the home.

Our Internet business is the result of a dream, hard work and determination, and a team we count on each day to help us reach our goals.
One of the reasons we have the freedom to work our choice of hours, travel, and spend more time with our family is because we are working with virtual assistants who help us find a balance of more production, as well as the freedom to enjoy the fruits of our labor.
Perhaps it’s time for you to consider a virtual assistant.

What is a Virtual Assistant?

A virtual assistant, often referred to as a VA, is someone who works remotely, assisting a company with administrative, technical, social media, or other varying tasks. They are referred to as ‘virtual’, because technology such as the Internet, conference calls, Skype, and fax machines are methods used to communicate and perform projects. Sigue leyendo

Tell-Tale Signs Your Employee is Overworked [INFOGRAPHIC]


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Are you stressed at work? You’re not alone: A recent Gallup poll indicates that on-the-job pressure is the top reason for employee dissatisfaction in the American workforce, and nearly half of American workers say their job is “very or extremely stressful.”

And whether you notice it or not, you’re broadcasting clear signs that should indicate to your employer that you are overworked and need a change of pace. The infographic below, developed by Column Five in conjunction with employee wellness company Keas, shows exactly how employees behave when they’ve been pushed to their limits. Workers tend to develop classic symptoms when their workload gets too much to bear, such as poor memory, fatigue and bad time management. They also exhibit odd behaviors, working too much or too little in response to the level of stress in the workplace. Employers should be watching for these key symptoms and redirecting overworked employees to a more manageable situation.

Sigue leyendo

12 Ways to Optimize Your Resume for Applicant Tracking Systems


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Mona Abdel-Halim is the co-founder of Resunate.com, a job application tool that tailors and optimizes your resume for a specific job. You can find Mona and Resunate on Facebook, Twitter, and Google+.

You filled out the job application, updated your resume and clicked “Submit.” But as the days or weeks pass, you never receive a phone call or email from the employer. What happened?

Unbeknownst to many job seekers, a whopping 72% of resumes are never seen by human eyes. Why? Well, employers large and small now use applicant tracking software to parse the information from your resume and map it into a database called an ATS (applicant tracking system). From this information, the system will assign you a score based on how well you match the job the employer is trying to fill, and then rank and sort all candidates. Naturally, the potential employees with the highest scores move on, while others are left in the dust.

Wondering how you can optimize your resume and rank highly in the employer’s ATS? Here are several tricks to improving your resume’s score.

1. Use Language from the Job Description: Look through the job listing to determine the skills required. Identify industry terms, buzzwords and jargon the hiring manager uses most frequently in the description and incorporate these words into your resume when possible and applicable — the ATS is looking for these keywords… Sigue leyendo

11 Ways To To Annoy Your Parents On Facebook | Jeffbullas’s Blog


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It was an update on Facebook that I wasn’t quite sure whether I was reading it correctly or not. It seemed that my youngest daughter who shall remain nameless but not anonymous was leaving school forever. I had spent many hours going to school meetings, reviewing the school curriculum and discussing subject options and months later she had started her new school year and here we were a few days later with an apparent announcement that she had left school.
Many discussions were had !!
Now I don’t know about you but I prefer to receive that sort of family news in a more traditional manner.
So what are 11 ways to annoy your parents on Facebook?
Post on Facebook that you are leaving school without telling your parents first
Update Facebook with photos of your first tatoo
Reveal that your father is starting to go bald
Announce that you have a new boyfriend before telling your parents via the phone or even face to face
Post embarrassing photos of your parents while they are sleeping, snoring or wearing their gardening clothes
Friend and then flirt with your Mums new boyfriend via updates and photos on Facebook
Announce on Facebook that your mum has just discovered her first grey hairs
Invite your parents constantly to play games on Facebook like Mafia Wars
Spell incorrectly and use bad grammar (they will feel they have failed as a parent)
Tag your parents on random photos on Facebook (they will receive emails constantly with links to photos that have nothing to do with them)
Using the Facebook “Places” feature take photos on your iPhone of places where you shouldn’t be and upload them to Facebook
“How have your children annoyed you on Facebook?” or I can also ask the other question “How have you annoyed your own parents on Facebook?”

See on www.jeffbullas.com

TechCrunch | 10 Reasons To Quit Your Job Right Now!


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The game is over. That game where they get to hire you for 40 years, pay you far less than you create, and then give you a gold watch, and then you get bored, you get depressed, and you die alone.

It wasn’t that fun of a game anyway.

When I had a corporate job I would wake up depressed. I couldn’t move out of bed. The sun would be coming in. A cat on the fire escape staring at me through the window. Even it was more excited to be alive than me. And, by the way, I had the best job in the world. I interviewed prostitutes for a living at three in the morning.

But they were going to kill me in my cubicle.

In 2009 I asked about 10 Fortune 500 CEOs, “did you just use this crisis as an excuse to fire all the people you were afraid to fire before.” Only one said “of course” instantly. The others had to drink more. But then it was admitted: you’re all dead weight and there’s no loyalty.

We’ve entered the “Choose Yourself” era. The era without middlemen. Without The Other telling you your bonus, your salary, your movie can be made, your book published, your company funded, your life validated. The era where you have to always be planning your escape. Where you create your platforms on twitter, facebook, quora, pinterest, blogging, vlogging, itunes, and wherever else and every day you Create and you Innovate and you Sell for yourself. You Eat what you Kill. And your rewards are commensurate with how sharp your teeth are.

Most people need to begin planning their exit strategy RIGHT NOW: Sigue leyendo

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