Archivos diarios: 27 mayo 2012

7 Ways to Be a Successful Social Marketer


See on Scoop.ithuman being in – perfección

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt

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Caída de los medios de comunicación tradicionales #Infografías #socialmedia


See on Scoop.ithuman being in – perfección

Caída de los medios de comunicación tradicionales…

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In-depth Guide To Content Creation [With Infographic]


Posted by  to Content & Blogging
SEOmoz | http://mz.cm/JO9NOz

It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.

It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult.

So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?

To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns.

Guide To Content Creation Infographic

Click for a full size version if you’d like to print it.

Research

Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.

Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.

Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites).

To help you identify this kind of content, there are several excellent tools at your disposal;

Google News – helps you highlight areas of interest and current news

Google Trends – helps you hone into specific topics in any given area of interest

Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts

Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing

These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research.

This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer – suffice it to say it’s a perfect tool for the content creation research stage.

Screenshot of the SEOGadget Content Generation Tool

 

Ideas

Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.

The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry? Sigue leyendo

Twitter Knows How Hot The Facebook IPO Is [Infographic]


Bit Rebels | http://bit.ly/LJ7MHr

So the Facebook stock has now been traded for a whole week. The price has dropped like a rock almost the whole week, and the stock has lost 1/4 of it’s introduction price. It seems to be the reaction to the IPO being valued to high. People are saying it is also a reaction to Facebook not having a clear view of their revenue stream in the near future, or at least how to increase it, which makes it hard to know where the stock is heading. I am no stock market pro, nor am I a day trader, so my 2 cents probably shouldn’t be taken too seriously. However, this is what has been said so far throughout the week. I guess we’ll have to see how the stock does next week.

hotness-of-facebook-twitter-header
But just how hot is the Facebook stock in terms of interest? Well, that question could actually be interpreted several different ways. I could be about how much the stock is traded (the volume) and whether it is sold or bought. Another angle would simply be how many people are talking about the stock in general. The latter is quite hard to research without the use of some global database of individual opinions and comments. And where do you find that in the world of the stock market? Well, there is none.

However, there is one thing better, and that is our social networking sites. There can be quite a lot of data derived from just a little group of people. It can actually be as much as you want it to be. To find out about this, IDV Solutionspulled the data from Twitter, a formidable source of opinions. They searched for the words “facebook” and “fb” on the day the IPO launched, and the result is quite clear. Sigue leyendo

Comfortably Update Twitter & Facebook While You Exercise!


Bit Rebels | http://bit.ly/JO1W3p

Oh hell yes! Let’s face it, up until now; it’s been hard to tweet while we are exercising, right? You might ask, “Why do you need to tweet while exercising anyway?” There are two answers to that question. First, because I’m a twitterholic and second because aside from sleeping, exercising has got to be the most friggin boringthing to do on the whole planet.

Of course, I’m half kidding. I have a treadmill in my house, but I normally choose to ride my bike for exercisebecause the treadmill really is so monotonous. I’ve tried, like many people, to tweet from my phone while on the treadmill, but it’s almost impossible. Unless you are walking very slowly on it, it’s hard to hit those tiny icons and keys. I’ve tried to retweet people and accidentally blocked them instead, all because I was trying to do it whilerunning on the treadmill. Holding an iPad while exercising isn’t much easier.

Very soon, all that hassle might be a distant memory with this new treadmill design by TechnogymSigue leyendo

iOS, Android, HTML5? How to pick a tablet platform for your app


VentureBeat | http://bit.ly/JO1rGt

You’re building a tablet app, and you need to make decisions on what platforms to support. Here’s how to pick the tablet platform that’s right for you … and will result in the most sales of your app.

The choices are well-known:

  • iOS
    The acknowledged market leader for scale and monetization
  • Android
    The strong contender for second place, but with fragmentation concerns
  • Kindle Fire
    Android under the skin, but walled off by Amazon, with its own app store
  • Windows 8
    The dark horse: an intriguing option, but scale and penetration are open questions
  • BlackBerry
    The dead horse?
  • HTML5
    The one ring to rule them all … but perhaps a little lost in a deep cave in the Misty Mountains

For some people, the choice might be obvious. But sometimes there can be market advantages to targeting a less-obvious platform. Let’s look at the alternatives.

Why you would pick iOS

Apple’s iOS is the acknowledged leader in tablet sales. According to Gartner, the iPad will destroy the competition with 61 percent of sales in 2012. So it’s pretty obvious why you’d develop for iPad: that’s where the users are. Not only are the most people on iPad right now, but the types of people are attractive to app developers. Simply put: they have money and they’re not afraid to spend it. That’s an attractive user base.

Also, there’s very good infrastructure in the iOS ecosystem: coding tools, developer ecosystem, publishing and distribution paths, and monetization options.

On the downside, there is a lot of noise in the iOS world. With more than 500,000 apps for iPhone and 200,000 for iPad, your app faces some major challenges getting noticed. That said, if you are a major brand or have deep pockets, you can likely break free from the pack.

Why you would pick Android

If iPad is the leader, Android is the very strong contender … and there’s recent history to suggest that Android may not always trail iOS in the tablet market. After all, Android leads in the smartphone market, after initially trailing the iPhone. According to the same Gartner study cited above, Android will make up about 32 percent of tablet sales in 2012, growing to 37 percent in 2016.

So Android has a very significant number of users. A third of a large market is still a pretty large potential audience, and Android is expected to account for about 35 million tablets this year. (For a caveat about these numbers, see Kindle Fire below.)

There are other reasons to choose Android for your tablet app. There’s less noise in the market — fewer dedicated tablet apps — which means that yours has a better chance to be seen. In addition, if your app is well-designed and user-friendly, it will stand out in stark contrast to other Android apps, which, unfortunately, largely suck.

But also, if you want more control of what you’re developing and how to market it, the fact that there are multiple Android markets and fewer ecosystem constraints mean that you have more freedom in how to build and market your app. Sigue leyendo

Nokia Lumia estrenará una edición limitada de Batman


movitelia.comhttp://bit.ly/JO0fmx

 

Batman Beyond (comics)

 

Volvemos a hablar de novedades en el sector de los móviles y lo vamos a hacer presentándoles a un nuevo terminal o mejor dicho a una nueva edición especial de uno que ya conocemos. Hablamos del Nokia Lumia 900, aunque en este caso no es el clásico si no una edición basada en Batman, tal y como van a poder ver en la captura de pantalla que les muestro a continuación.

 

Nokia Lumia 900 estrenará una edición limitada de Batman. Aunque de seguro que a muchos, lo que les estamos contando no les suena a noticias es por una sencilla razón, porque la finlandesa ha creado ya una versión similar al Nokia Lumia 800, y es precisamente esa la que toma para el terminal de alta gama… Sigue leyendo

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