Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table?
We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, is that we are seeking information and it is called content.
Google earns $30 billion a year indexing and helping you find information and content. In an information age, creating content should become the focus of your marketing, whether it is for the consumer or for business.
The Difference Between Success and Failure
Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line.
Creating compelling contagious content can be the difference between success and failure of any media marketing venture whether it be social, mass media or traditional.
So where do you start?
Well for one it’s not about you, it’s about “them” your prospects,customers, viewers and readers.
Step 1: Find and Define your Target Audience
There are many questions to ask here and if you are a large organisation or brand then your advertising agency will certainly tell you who they are. They could be female and aged between 25 and 34 or they could be male and be in the 40-50 bracket.
But you need to know much more!
- What television shows do they watch?
- What magazines do they read?
- What words do they use?
- What events do they attend?
- What fashion do they like?
- What music do they listen to?
If you are creating content for a B2B market then you ned to consider 3 core topic categories
- Solve their problems
- Educate and inform them
- Keep them updated with News
If you are marketing to a consumer then they will want to be entertained, informed of specials and up coming sales and also to be educated about the product. Sigue leyendo