10 ways science explains why James Bond is so irresistible to women…

  • Bond is supremely confident. This makes him sexy. It also makes him great at his job; being overconfident often gives better results than being objective and rational. (We’d all be better off moderately overconfident.)Neither men or women prefer modest guys. Bond has the personality of a trained man of action: SWAT team members differed from the average person by being extremely confident (“self-deceptive enhancement”), more emotionally stable and more resilient.

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