Archivos diarios: 29 abril 2012

e-tail es venta al por menor es venta online

Mayo 2012 Trend Briefing:
e-tail es venta al por menor es venta online.


Tal y como predijeron los e-gurús hace 15 anos, el e-commerce esta en plena actualidad. Tanto en los mercados maduros, en los cuales ya existe un desplazamiento hacia la venta online, como en los mercados en crecimiento donde las rápidas urbanizaciones, y la penetración del internet (móvil) están desbloqueando nuevos hábitos de consumo, los compradores están “e-comerciándolo”.

Algunas estadísticas obligatorias:

  • Las ventas de e-commerce en EEUU subirán un 62% para el 2016, hasta 327 mil millones de USD (Fuente: Forrester, Febrero 2012).
  • Las ventas de e-commerce Europeas crecerán hasta un 78% para el 2016, llegando a 230 mil millones de USD (Fuente: Forrester, Febrero 2012).
  • Las ventas de e-commerce en Brasil crecerán hasta un 21.9% en 2012, llegando a 18.7 mil millones de USD (Fuente: eMarketer, Enero 2012).
  • Las ventas de e-commerce en China fueron CNY 780 mil millones (USD 124 mil millones) en 2011, un aumento de un 66% desde 2010. Se espera que el e-commerce crezca entre un 3% en consumo para un 7% en 2015 (Fuente: IDC, Marzo 2012).
  • Se espera que el mercado de e-commerce en India crezca hasta USD 70 mil millones para 2020, desde tan solo USD 600 millones en 2011 (Fuente: Technopak Advisors, Febrero 2012).
  • El e-commerce Indonesio se prevee que aumente desde USD 120 millones en 2010 hasta USD 650 millones para 2015 (Fuente: Frost & Sullivan, Febrero 2012). Sigue leyendo

@ at MoMA

MoMA’s Department of Architecture and Design has acquired the @ symbol into its collection. It is a momentous, elating acquisition that makes us all proud. But what does it mean, both in conceptual and in practical terms?

Contemporary art, architecture, and design can take on unexpected manifestations, from digital codes to Internet addresses and sets of instructions that can be transmitted only by the artist. The process by which such unconventional works are selected and acquired for our collection can take surprising turns as well, as can the mode in which they’re eventually appreciated by our audiences. While installations have for decades provided museums with interesting challenges involving acquisition, storage, reproducibility, authorship, maintenance, manufacture, context—even questions about the essence of a work of art in itself—MoMA curators have recently ventured further; a good example is the recent acquisition by the Department of Media and Performance Art of Tino Sehgal’s performance Kiss.

The acquisition of @ takes one more step. It relies on the assumption that physical possession of an object as a requirement for an acquisition is no longer necessary, and therefore it sets curators free to tag the world and acknowledge things that “cannot be had”—because they are too big (buildings, Boeing 747’s, satellites), or because they are in the air and belong to everybody and to no one, like the @—as art objects befitting MoMA’s collection. The same criteria of quality, relevance, and overall excellence shared by all objects in MoMA’s collection also apply to these entities.

In order to understand why we have chosen to acquire the @ symbol, and how it will exist in our collection, it is necessary to understand where @ comes from, and why it’s become so ubiquitous in our world.

A Little History

Some linguists believe that @ dates back to the sixth or seventh century, a ligature meant to fuse the Latin preposition ad—meaning “at”, “to,” or “toward”—into a unique pen stroke. The symbol persisted in sixteenth-century Venetian trade, where it was used to mean amphora, a standard-size terracotta vessel employed by merchants, which had become a unit of measure. Interestingly, the current Spanish word for @, arroba, also indicates a unit of measure.

The @ symbol was known as the ‘”commercial ‘a’” when it appeared on the keyboard of the American Underwood typewriter in 1885, and it was defined as such, for the first time, in the American Dictionary of Printing & Bookmaking in 1894. From this point on the symbol itself was standardized both stylistically and in its application, and it appeared in the original 1963 ASCII (American Standard Code for Information Interchange) list of computer codes. At the time @ was explained as an abbreviation for the word “at” or for the phrase “at the rate of,” mainly used in accounting and commercial invoices. Sigue leyendo

How to Create an Empathy Map in Google Docs

An Empathy Map is an easy to use, lightweight tool for anyone interested in an alternative to Personas. Created by the folks over at XPLANE, it is quickly gathering popularity due to it being mentioned in Business Model Generation.

While Empathy Maps are available in .pdf form, I couldn’t help but feel that people could benefit from an online, collaborative version of it.

It only takes a Google Account, a few minutes of your spare time and best of all it’s free.

Create a Google DrawingEmpathy Map Google Docs Tutorial Sigue leyendo

5 noticias + 1 que tendrías que haber leído esta semana

Recuperamos la información que más éxito ha tenido esta semana para que tengas claro que titulares tendrías que haber leído desde el pasado lunes hasta hoy para poder sobrevivir a una conversación de ascensor en la que únicamente se hablase del mundo de las nuevas tecnologías.

La noticia +1 es la historia de la venganza de una madre en Facebook, que ha sido vuestro titular favorito de la semana. La historia de la lección que una madre dio a su hija en Facebook ha llamado la atención: una madre harta del poco respeto que su hija mostraba hacia los demás decidió hackear su perfil en la popular red social y humillar a su hija frente a sus amigos. Sigue leyendo

Zokos – creación y cobro de eventos de forma fácil

See on Scoop.ithuman being in – perfección

A la hora de convocar cualquier fiesta o cualquier otro tipo de evento social, por la propia condición humana, pueden surgir problemas en cualquier momento, sobre todo, a la hora de pagar cada uno la parte que le corresponda. Para poner orden y facilitar la creación de eventos sociales, Zokos tiene las opciones necesarias para ello.

Se trata de una herramienta online para la creación de eventos que, además de las opciones habituales en este tipo de herramientas, también se dedica a cobrar a los invitados su parte correspondiente, empezando para ello cuando hayan confirmado el mínimo número necesario de invitados indicado por los organizadores. En el cobro, Zokos se llevará su parte proporcional y el resto irá destinado a los gastos del evento. Sigue leyendo

How to Turn Anything Into an iPhone Dock: Part 1

It might be a little hard to explain why you keep a Nintendo light gun on your night stand. The gun is charging your phone, you say? Well then, that’s another story! The phone dock is the perfect vehicle for bringing things you can’t bear to throw away back into rotation.

You needn’t look further than Etsy to find a heap of hacked nostalgia: Vintage NES controllers, game cartridges, 8-tracks, books, stacks of books, rangefinder cameras, the list goes on and on.

Making a phone dock isn’t exactly child’s play, but its complexity is contained in something you don’t have to mess with. The business end is small enough to conceal easily, and the parts can be had for next to nothing.

My personal taste trends a little further back in time than NES controllers and little darker than 8-tracks. I may not have been alive during the Cold War, but I’m drawn to the purposeful form and no-nonsense visual language of the tools created to deal with an ever-present nuclear threat.

My object of choice comes from a radiation detection kit produced by the Civil Defense (what would later becoming FEMA). It contains a Geiger counter, a handful of dosimeters (pen-shaped objects that you wear to measure your daily radiation exposure), and a dosimeter charging unit. As much as I’d love to mod the Geiger counter, its just too large. I’m a practical person. So, I’m going to fool around with the dosimeter charging unit.

In selecting an object, you want to look for moments of natural harmony between its prior life and the one you’re going to give it as a phone dock. Ask yourself these questions:

1. Where will the phone dock?
2. Where will the cord exit?
3. How will the back of the phone be supported?

Now play around with the placement of the dock to find a pleasing composition. Don’t worry about how it’ll all fit together, we’ll make that happen later. Keep in mind how your new dock will look with a phone in it and without. Including a battery in the charging unit has the added benefit of adding some weight to the dock, so that when you grab your phone, the dock doesn’t come with it.

Sigue leyendo

Disruptions: With No Revenue, an Illusion of Value

See on Scoop.ithuman being in – perfección

The gears of Silicon Valley continue to mesh and turn because of money, not necessarily technological innovations. And there are certain things about that money machine that denizens of the Valley would rather keep quiet.

First, they’ll never acknowledge the possibility of a bubble. “Bubble? Ha!” venture capitalists often tell me. “Silly reporter, there is no bubble.”

O.K., I get this spin. It makes sense from an investor’s point of view. Acknowledging any possibility that tech companies aren’t worth what you say they are worth would be followed by the sound of a giant pop, and the money and investments would dry up. The machine could grind to a halt.

Yet an even more bizarre activity in the Valley than shushing the talk of a bubble is how some start-ups are advised by investors not to make money. This concept might sound ridiculous from a business standpoint, but for investors, it fuels the get-richer-quicker mentality that exists here.

“It serves the interest of the investors who can come up with whatever valuation they want when there are no revenues,” explained Paul Kedrosky, a venture investor and entrepreneur. “Once there is no revenue, there is no science, and it all just becomes finger in the wind valuations.”

When small start-ups I’ve spoken with do make money, they often find it difficult to recruit additional investment because most venture capitalists — and often the entrepreneurs they finance — are not interested in building viable long-term businesses. Rather, they’re interested in pumping up enough hype and valuation to find a quick exit through an acquisition at an eye-popping premium.

Getting acquired while producing no revenue is like performing a card trick without the deck of cards: the magician simply explains how magical the trick is, never actually showing it. (And we are supposed to step back in sheer awe.)

For start-ups, fewer numbers in the equation mean a projected valuation of a start-up can be plucked out of thin air.

Look how well this worked for Instagram, which had $0 in revenue and was purchased for $1 billion. Sigue leyendo

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