Innovation Excellence | To innovate or not to innovate? That is not the question.


See on Scoop.ithuman being in – perfección

Innovation for competitive advantage

Our company is excitedly working on a new version of product X that is clearly superior to any competitor in the market. We launch it in May and watch our sales rise with glee. The month after a competitor has just invented a new process on more cost-effective process to make a key component and is reducing prices by 20% forcing us to drop prices too.

The month after that another competitor offers additional services to the client concerning lead times and delivery, taking some of our business for themselves. Two months after that, yet another competitor not present in market segment Y (in which we were market leader), suddenly makes a bid for it with a new retail outlet. Come September a big company from a different industry acquires a competitor and packages both company products together, offering our clients a hitherto unprecedented package that we can’t match. As our sales team is busy defending our existing customer strongholds, a new start-up company enters the market demonstrating how their products are far more respectful to the environment and hiring Al Gore as their spokesperson. And we know that a completely new technology that may make ALL our products today completely obsolete is under the works somewhere.

Is any of this happening in YOUR business? Which is the most innovative company in this context? Or has one company really reinvented a new business model to sustain it in a differentiated segment for quite some time to come?

The above scenarios are a trifle generic yet quite universal, depicting reality in any competitive business.

To innovate or not to innovate – that is is clearly NOT the question. The question is how to innovate, and how much, and how fast.

Companies in competitive environments are condemned to do new things that add value (ie innovate) all the time. When they have completed an innovative venture (product, service, process etc) they will seek to extract the most value from it and then move on to the next new thing. And the next one. And the next. The time it takes to extract value from your last great thing before you move to the next one is a crucial strategic judgment. Too fast could mean no profit, too slow could mean becoming obsolete.

Here are some more crucial issues arising from innovation in competitive environments:

How to simultaneously deliver operational excellence today and innovation tomorrow?
How to best choose between different types of innovation – radical/risky/disruptive vs incremental/improving?
Who in your organization is mobilized for innovation?
How might change the rules of your business so you can legally enjoy the fruits of monopoly for a while?
Which is the best timing for carving out your own exclusive territory – that true, deep “blue ocean” strategy?
How far are you ready to go in reinventing your own organization (especially if it seems to work quite well, thank you)?

See on www.innovationexcellence.com

About these ads
Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Silvia Altamirano

An editorial designer that writes

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en sus fotografías, debe expresar emociones, provocar reacciones y despertar pasiones..” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

URieLaRtE

hay que ser libre para ser uno mismo

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 1.668 seguidores

%d personas les gusta esto: