The natural inclination of the tech punditry upon hearing that Google is going to sell a tablet through its own online store is to say, “This is going to be a disaster; didn’t it learn anything with the original Nexus debacle?” This is the wrong conclusion. While we are still in the general realm of mobile technology, the difference between the way consumers purchase tablets and the way they purchase smartphones is completely different. Google may be onto something.
Think about it. Where can you get an iPad? Everywhere. Online. In the Apple store. At Target, Best Buy, Verizon, AT&T. Part of the beauty of Apple is its ubiquitous sales strategy and its ability to meet demand. The Kindle Fire? Available at Best Buy and through the largest online retailer in history. Google has the clout, the wherewithal and, hopefully, the product that could truly make a dent in the market by selling its own Android tablet.