Archivos Mensuales: abril 2012

Mobile ad impressions up 12% in Q1 2012: infographic


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InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 compared to Q4 2011, up to 9.5bn in total. Apple’s iOS maintained its dominance over Android and RIM OS with a 45.7% share of …

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Social Media Influencers’ 5Ws For Content Curation | Intelegia


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Excerpted from the article:

 

“To stand out from the masses and to reach their audience, professionals and companies must focus on relevant content to be able to engage efficiently.

 

Social media influencers have become new channels of information and new web publishers or content curators.

 

Knowing that their leadership is largely dependent on the quality and value of how they engage, they deserve special attention.

 

The content that they disseminate via the web and social media must meet specific criteria and respect the “5 W rule”: Who, What, When, Where, Why.

 

1) WHO is target for the message?

Build on the relevant and personalized message…

 

2) WHAT is the value of the message?

Give priority to rich content and quality of experience…

 

3) WHEN should the message be distributed?

Adapt the message for different contexts…

 

4)WHERE should the content be disseminated?

Vary the content sources to benefit from all formats…

 

5) WHY choose one tool over another?

Select appropriate tools according to their needs…”

 

 

read full article here: http://j.mp/GNjGAY

See on www.intelegia.com

Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group


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This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

“Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.

This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend.”

 

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html

See on www.altimetergroup.com

Social Media And Content Curation Management With This WordPress Plugin: Dashter


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Giuseppe Mauriello: If you are searching a plugin to use for your WordPress site as your content hub to curate and create content, and to see full integration with Twitter, you will appreciate immediately the value in Dashter immediately.

 

It’s a WordPress plugin – so it installs and runs directly inside your administrative dashboard. Your website instantly transforms from a website to a powerful command center for your social media activities.

 

Dashter is a combination of several powerful social media tools in one. It helps you about:

 

1) LISTEN to real-time conversations and tweets on Twitter, with an ear towards listening for topics & conversations that are related to the content you post on your website. Filter out the noise and use Dashter’s listening tools to discover tweets that matter to you.

 

- You can control your entire Twitter account from within your WordPress dashboard;

- View trends in your social circles, use your content as a springboard for searches, and stay connected with your lists;

- Reply, ReTweet, Quote, Favorite, and all your favorite Twitter actions are available throughout your blog. Listen in on any search, list, or hashtag – or just explore.

- Unlimited listening posts in the stream.

http://dashter.com/tour/listen/

 

2) CURATE with Dashter with exclusive in-line content curation platform is the state-of-the-art in collecting, organizing, and creating fresh content on your site from existing tweets. And unlike 3rd party “curation” tools – the content originates from your website. Add context & build original articles in minutes.

 

- Every tweet you read inside Dashter includes a Curate option, so you can curate anything that inspires you.

- Curating tweets with Dashter lets you include Tweets in any post you designate. You can start a post and then seek out inspiring or relevant tweets to include, or you can find a tweet first and start a post from there. The choice is yours.

- When you curate a tweet using Dashter, not only is the tweet content pulled in to your post, but we also import the people who were included.

- Dashter will automatically import any #hashtags from the tweets you curate as WordPress tags.

- Curated Tweets can be embedded using our basic formatting, the Twitter Embed method, or using the popular Blackbird Pie plugin.

- Unlike other curation tools on the market, Dashter focuses on driving traffic back to your website.

http://dashter.com/tour/curate/

 

3) CULTIVATE social relationships on Twitter with far greater depth and precision than ever before.

- Targeted interaction;

- Dashter shows you not only the latest connections but the most substantial ones – giving you insight and intelligence ahead of any social engagement.

- You can truly custom-tune your engagement to everyone you care about. Build passionate and powerful communities around you and your website.

- Interests lie at the intersection of your social engagement and the tags you use on your website – allowing you to flag articles and site content for individuals who you think will care most about them.

http://dashter.com/tour/cultivate/

 

4) AMPLIFY your site’s social reach.

When it comes time to share your content with the web – Dashter is ready to help you amplify your message to reach your target audience better than ever before. Dashter includes a built-in social scheduler to help ensure the broadest reach possible.

http://dashter.com/tour/amplify/

 

Pricing: License $65.00 one time, on 1 domain / website. It includes:

*Feature-Rich Twitter Client
*Built-In Social Scheduler
*Advanced Profile Views and Interests Management
*In-Line Curation & Curation Projects
*Post-By-Post Listening in the Social Stream

 

 

Try out it: http://dashter.com

 

Start Dashter tour: http://dashter.com/tour

 

Watch demo video: http://vimeo.com/33056090

 

Read also this interesting blog post here: 
http://dashter.com/introducing-dashter-1-1-start-screen-and-curation-projects

See on vimeo.com

Discover People That Relate To Information You Are Looking, All In The Context Of Your Browser: Mon.ki


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Giuseppe Mauriello: 

Mon.ki allows you to discover the people that relate to the information you are looking at. Instead of making you sift through your social networks to identify the people relevant to a given topic, mon.ki acts as your “social compass” by automatically extracting information about the page you are looking at and guiding you to the right people – all in the context of your browser.

The private beta currently supports Twitter and can be downloaded from the Google Web Store for your Chrome browser.

 

 

From the article:

“…And Twitter integration is just the beginning. The company is adding support for Facebook, Google+ and LinkedIn, too.

 

…With thousands of contacts spread out through multiple Google Apps accounts plus social and business networking services, finding who he knew where took a lot of effort. It’s the whole, “I have his info somewhere…” problem that he wanted to solve.

 

“We didn’t want another application or tool that gives you more management tasks,” said co-founder Delhaes…began thinking how you could build a personal search engine – not one for webpages or documents, but for people.

 

The resulting tech is deceptively simple, you install a browser extension (Chrome for now), and then, when you need information about the page you’re on, you click it to launch a pop-out sidebar detailing the Twitter profile info of the person or persons related to that page, as well as related tweets.

 

There’s still plenty of room for improvement, but the idea itself is promising.”

 

 

BTW: Due the high interest Mon.ki have received they are activating users progressively.

 

Read full article: http://techcrunch.com/2012/04/26/mon-ki-is-building-a-rapportive-for-the-web/

 

Check out and read more: http://mon.ki

 

Download Chrome Extension: 

https://chrome.google.com/webstore/detail/emafblcdglliigbabbcjbmeabppnecgj

See on techcrunch.com

Are You A Content Curator? 5 Best Practices For Content Curation


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This is an article by Steven Rosenbaum and published by Mashable. Excerpted from it:

 

“Good content curation isn’t as simple as pushing a share button. 

If you’re a curator here are five best practices to consider.

 

1. Be Part of the Content Ecosystem:

Be part of the content ecosystem, not just a re-packager of it. 

Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact. Why? Because your visitors don’t want to hunt around the web for related material. Once they find a quality, curated collection, they’ll stay for related offerings.

 

2. Follow a Schedule:

Audiences expect some regularity, and they’ll reward you for it. 

Consistency and regularity will also bring you new users, and help you grow a loyal base of members who appreciate your work.

 

3. Embrace Multiple Platforms:

Today content consumers get their information on the platform of their choosing. That means you should consider posting short bursts on Tumblr, images on Pinterest, video on YouTube, and community conversations on Facebook.

 

4. Engage and Participate:

Having a voice as a curator means more than creating and curating your own work. Make sure you’re giving back by reading others and commenting on their posts.

To recommend material that you really think merits their attention.

 

5. Share. Don’t Steal:

Take the time to give attribution, link backs, and credit. The sharing economy works because we’re each sharing our audiences, and providing the value of our endorsements.

The important thing to realize is that we’re increasingly living in a world of information overload. So when people choose to listen to you it’s because you’re able to separate signal from noise. You provide a clear, contextually relevant voice within the topic or topics that you create and curate.”

 

 

Read full article here: 

http://mashable.com/2012/04/27/tips-great-content-curation/

 

See on mashable.com

Twitter, Facebook, Pinterest – How Do Social Logins And Sharing Impact E-Commerce? [INFOGRAPHIC] – AllTwitter


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Twitter, Facebook, Pinterest – How Do Social Logins And Sharing Impact E-Commerce?

See on www.mediabistro.com

Create and Host Custom Landing Pages for Free with Lander


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Robin Good: Lander is a new web-based landing page builder like Unbounce, Headway, Instapage lets you create beautiful landing pages for your social media, email and online marketing campaigns using an easy step-by-step process. 

 

Key features include:

Functional Layouts for B2B or B2C conversions  Easy-to-use drag and drop editor Lander Dashboard for traffic, number of leads, conversion rate, split-tests A/B Split Testing Signup/Conversions Form Customized URLs and domain mapping Google Analytics integration

 

Lander costs you zero money for up to 500 visitors in a month. Then it charges at$25/month for sites with up to 1500 visitors/mo. 

 

Full pricing info: http://www.landerapp.com/pricing.html 

 

More info: http://www.landerapp.com/ 

(Uncovered by Saverio Bruno) 

See on www.landerapp.com

New Google Analytics Social Reports


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Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams

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2012 Social Media Marketing Industry Report


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Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?

 

Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:

 

Major Findings

Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
  Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
  Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
  Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
  Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
  Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
  Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.

Full report download: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/  
See on www.socialmediaexaminer.com

Traditional Media Loses Consumer Trust, While Social Influence and Personal Recommendations Win: Nielsen Reports


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From the article intro: “Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report.

 

The findings speak highly for information gathered through social media or other forms of user-generated content.”

 

Check this for example: “…though traditional paid media still are trusted by a great number of consumers, their influence is on the decline.

 

Nearly half of consumers around the world say the trust ads on TV (47%), in magazines (47%) and in newspapers (46%), but those numbers dropped by 24%, 20% and 25% respectively, in a relatively short period of time — between 2009 and 2011.”

 

Informative. 8/10

 

Full article: http://marketingland.com/nielsen-consumer-trust-in-traditional-media-ads-fall-while-confidence-in-mobile-social-and-online-rise-9712

See on marketingland.com

How To Calculate The Value (and Cost) of Getting a New Customer


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Robin Good: Do you know how to calculate how much a new customer is worth to your online business?

 

Knowing that value can help you make better strategic decision about how much to invest in advertising, marketing and customer service activities to retian the good customers you already have.

 

But you need to know first how much they are really worth to you.

 

From the original article: “It’s strange, but many small-business people have no idea what a good regular customer is worth to their business.

 

By calculating that figure, you should gain a better idea of what you’re willing to invest or risk to attract a good, regular customer.

 

The calculation will also tell you how important it is to keep your existing customers happy.

 

The cost of retaining a customer and even expanding a customer’s value is much less then getting a new customer.

 

To determine what you’re willing to invest in marketing, first discover what an average new customer is worth to you.

 

To determine their value, answer the following questions:

 

1. What is your average sale (transaction amount)?

 

2. What is the frequency of your average customer?”

 

Useful. 8/10

 

Find out which are the three other key questions to ask by reading the full article here: http://www.entrepreneur.com/article/223426 

See on www.entrepreneur.com

How To Repurpose Old Blog Content To Create New Premium Products


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If you’re looking to make money from your blog, here are three ways to use old content to monetize your blog and create regular passive income.

 

From having advertisements on your blog to selling affiliate links (or your own product), it’s clear that bloggers want to be able to make money from blogging – it’s just a matter of how (and without upsetting your readers).

 

Three ways to monetize your blog with older content: http://bit.ly/JoP4lf 

 

“1. Create a Premium Ebook

Look back at your content, and see if there’s an ongoing theme that can be fine-tuned and made available as a premium publication.

 

2. Create an Educational Video Download

Check your analytics, and see which posts had the most traction. That suggests that there’s an audience for that content, and while your written word may have been popular, a video overview will be even more so.

 

3. Host a Premium Webinar

If the written word becomes valuable, you can imagine how valuable a live webinar, with the ability to ask questions on the fly and see something happen in real-time, can be.

 

Ulimately, If You Can Create It, You Can Sell It

Quality never has a price limit on it.

 

Find the content you feel offers the most value and opportunity to turn into a premium offering.

The good news is, the audience is waiting – you just need to provide.”

 

Full article: http://dannybrown.me/2012/04/23/make-money-with-your-blog/ 

See on dannybrown.me

Why Landing Pages Are an Indispensable Part of Marketing


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Excerpted from the original article: “Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized?

The number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded.

 

First, let’s start with a simple definition:

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).

 

Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.

 

Landing pages can make your marketing and lead generation efforts more effective.

Here are 6 more compelling reasons:

 

1) Easily Generate Leads!

If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.

 

2) Give Your Offers a Place to Live:

The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool.

 

3) Collect Demographic Information About Your Prospects:

Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.

 

4) Understand Which Prospects Are More Engaged:
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.

 

5) Provide Fuel for Other Marketing Channels:

Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

 

6) Offer Insights Into the Effectiveness of Your Marketing Offers:
Every time you create a landing page, you’re creating another data asset for your marketing program.

 

Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer…”

 

Read full article here: http://j.mp/IhHRHz

 

See on blog.hubspot.com

e-tail es venta al por menor es venta online


http://trendwatching.com/

Mayo 2012 Trend Briefing:
(R)ETAIL (R)EVOLUTION
e-tail es venta al por menor es venta online.

(R)ETAIL (R)EVOLUTION

Tal y como predijeron los e-gurús hace 15 anos, el e-commerce esta en plena actualidad. Tanto en los mercados maduros, en los cuales ya existe un desplazamiento hacia la venta online, como en los mercados en crecimiento donde las rápidas urbanizaciones, y la penetración del internet (móvil) están desbloqueando nuevos hábitos de consumo, los compradores están “e-comerciándolo”.

Algunas estadísticas obligatorias:

  • Las ventas de e-commerce en EEUU subirán un 62% para el 2016, hasta 327 mil millones de USD (Fuente: Forrester, Febrero 2012).
  • Las ventas de e-commerce Europeas crecerán hasta un 78% para el 2016, llegando a 230 mil millones de USD (Fuente: Forrester, Febrero 2012).
  • Las ventas de e-commerce en Brasil crecerán hasta un 21.9% en 2012, llegando a 18.7 mil millones de USD (Fuente: eMarketer, Enero 2012).
  • Las ventas de e-commerce en China fueron CNY 780 mil millones (USD 124 mil millones) en 2011, un aumento de un 66% desde 2010. Se espera que el e-commerce crezca entre un 3% en consumo para un 7% en 2015 (Fuente: IDC, Marzo 2012).
  • Se espera que el mercado de e-commerce en India crezca hasta USD 70 mil millones para 2020, desde tan solo USD 600 millones en 2011 (Fuente: Technopak Advisors, Febrero 2012).
  • El e-commerce Indonesio se prevee que aumente desde USD 120 millones en 2010 hasta USD 650 millones para 2015 (Fuente: Frost & Sullivan, Febrero 2012). Sigue leyendo
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