8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool



Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.

Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.

Keeping Personal and Public Facebook Content Separate

One of the top concerns you might have about mixing your marketing messages with your personal profile is keeping your personal things personal. You can keep everything separate by turning on the allow subscribers setting. To do so, go to your Account Settings > Subscribers.

Facebook personal profile subscriber settings

The benefit of allowing people to subscribe to your profile is that they can see your public status updates without actually connecting as a friend. Just check your privacy settings on anything that you want to share with friends only like your photo albums.