Posted by:Patricia Redsicker
Going by my own experience, here are 10 reasons why business blogging is better than Facebook… Sigue leyendo
Archivo por días: 25 marzo 2012
10 Reasons Business Blogging is Better than Facebook [Infographic] | ***POST DESTACADO***
15 Must Know Tips to Rock Your New Facebook Timeline Business Page
Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!
The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!
Below are some must know tips as well as loads of Facebook reference urls at the bottom to hopefully save you some time in case you get stuck or have further questions.
Note, there are more changes than what I included in this blog post. For this post I tried to keep it specifically focused on the “need to know” changes.
15 Must Know Tips to Rock Your New Facebook Timeline Business Page
1. Know the dates.
The new Facebook timeline is set to launch on all business pages March 30, 2012. You can start playing with your new page now and see it in preview mode before actually pushing live. I encourage you to do this as soon as possible. Don’t wait until the last minute and then be stuck with a boring page that shows you were not prepared.
2. Create a new Facebook timeline cover image. Sigue leyendo
El director James Cameron inicia su descenso al Pacífico
El director de cine canadiense James Cameron, responsable de títulos como ‘Avatar’, ‘Titanic’ y ‘Abyss’, ha iniciado su descenso a la Fosa de las Marianas, en las profundidades del Océano Pacífico, ha anunciado National Geographic. Sigue leyendo
Medición de Churn Rate en negocios no “opt-out”
El Churn Rate (también llamado attrition rate) es una métrica muy útil, que mide el número de individuos o items ingresando o egresando de un conjunto en un período de tiempo específico. El Churn rate, cuando es aplicado a una base de datos de usuarios, se refiere a la proporción de clientes contractuales o subscriptores que dejan a un proveedor en un período de tiempo determinado. Es un potencial indicador de insatisfacción de clientes, ofertas más baratas o mejores de un competidor, acciones de venta o marketing más exitosas por parte de la competencia, u otras razones relacionadas con el ciclo de vida de clientes (o customer life cycle) (Wikipedia).
Entonces si trabajas con o en una celco (empresa que provee servicios de telefonía móvil) contabilizarás el Churn Rate como la cantidad de clientes que cancelan sus planes en un momento determinado. Simple y dulce 
Ahora bien, nuestro amigo el Beto “Albert” Einstein una vez dijo “En teoría, teoría y práctica son lo mismo, en la práctica no”. Así que vayamos a uno de esos casos donde no es lo mismo, uno de esos casos poco dulces y sexys.
Un buen ejemplo es un sitio de comunidad, digamos que queremos medir el churn rate de una comunidad en particular, ¿Cómo podríamos determinar que un usuario nos está abandonando? O sea, el opt-out en una newsletter no es Churn, cierto? El punto es que en una comunidad el usuario nunca dice”Me estoy yendo de tu comunidad!”, entonces…en que momento decimos, este usuario es parte del Churn? Sigue leyendo
10 Facts About Working at a Startup vs. a Big Company
everythingisgonnabeonline.com/
I’ve spent the last few weeks trying to recruit friends of mine to come work with me at my super early startup. In doing so I’ve had to educate a lot of my friends on what it’s like to be at a startup, and why you might want to join one. This blog post is a summary of all that advice. Oddly enough, I wrote a similar blog post my senior year of college while interning at Redfin. And since college I joined Cloudera before they were funded and left when the company closed its Series C, or third round of funding. The advice below mostly comes from my experiences at Redfin and Cloudera. Sigue leyendo
¿Cómo hacer blackout de un sitio (o poner un sitio en mantenimiento) y no salir perjudicado en SEO?
Se suele confundir el fin con el medio. Mejorar el posicionamiento ante palabras clave relevantes nunca es el fin, sino el medio para poder alcanzar un objetivo que es el de generar negocios.
http://emilianoelias.com
Escrito por: Emiliano
Muchos son los sitios que quieren adherirse al famoso blackout para manifestarse en contra de la ley de SOPA. Esto implica “apagar” el sitio durante 24hs para que la gente entre en conciencia de lo que la ley podría llegar a hacer si se aprobase. No vamos a debatir sobre esta ley porque no es el objetivo de este sitio, pero vamos a ver como podemos hacer un blackout sin que salgamos perjudicados en términos de SEO.
La problemática radica en que hacer un blackout implica hacer que el sitio esté inaccesible durante un período de tiempo. Y esto puede perjudicarnos ya que GoogleBot puede querer indexar nuestro sitio, y al intentarlo, se encuentra con una página que muestra un mensaje y ningún link hacia el resto de nuestro sitio. Esto podría llegar a alertar a Google de alguna manera resultando en algún tipo de penalización (mínima, pero penalización al fin). Sigue leyendo
Can Advertising Survive Digital? Yes—By Leaving ‘Mad Men’ Behind
At a time when we can tune out commercials with a quick click, one cutting-edge Ad Man is finding ways to dump the old system and sell motorcycles—without ads.
by Dan Lyons
http://www.thedailybeast.com/
Jeff Rosenblum is drinking tea at Soho House, a private club in lower Manhattan, and explaining to me that most advertising doesn’t work, and that the entire advertising industry is stuck in the past and desperately needs to be blown up and reinvented—not exactly what I’d expected to hear from a guy who runs an advertising agency that counts Suzuki, Universal Theme Parks, Capital One, and General Mills among its clients.
“Advertising hasn’t changed since the 1960s,” says Rosenblum, 40, the cofounder of a 50-person agency called Questus that specializes in digital media and just won anAgency of the Year award from iMedia, a publication that tracks the online marketing industry. “But we’re on the verge of a revolution. People are starting to realize that there are more effective ways to build a brand than through advertising.”Rosenblum is so passionate about this that he’s even made a documentary film, The Naked Brand, in which he bashes his own industry. “My father looked at it and said, `So what’s your master plan here? Because it looks like you’re going to get hoisted with your own petard,’” Rosenblum says. But the son disagrees: he thinks the revolution is coming whether people like it or not, so he might as well become part of the destruction. Sigue leyendo
Smooth! ‘Mad Men’-Era Newsweek Covers & Accompanying Ads (PHOTOS)
Courtesy of AMC (Don Draper)
thedailybeast.com
By Andrew RomanoGlance at the back cover of a Newsweek nowadays and you’re bound to see an ad for a bank. Or a TV show.
Or maybe a fancy watch. But if you’d turned over a copy of the magazine back in 1964, you probably would have seen a promotion for one of two products, neither of which appears in our pages very much (or at all) anymore: cigarettes or alcohol. Sigue leyendo
