http://socialmediatoday.com Posted by:George Guildford
Gone too is the emphasis on landing pages, something which will no doubt come as a surprise for many brands, particularly those who invested time, resource and budget towards designing, creating and tweaking a welcome tab to present fans and new visitors with the perfect starting point and latest promotions. In light of this, one of the key features available for brands is the ability for posts to be ‘pinned’ to the top of their Timeline, with ‘pinned’ posts remaining as the first post seen until a new post is ‘pinned’ in its place.
Many page admins will see this area as the perfect place to do what landing tabs of old achieved, i.e. highlighting current promotions, news, products and campaign content, as well as providing visitors with a starting point for the page.
6. Social media spring clean – Since users will now being able to quickly and easily go back and forth through a company’s posts and events, page admins should take the time to ensure any content they do not want people to see in the future is removed from the page, providing the perfect opportunity to ensure content in the past is aligned, on-brand and represents the overall ‘look’ and ‘feel’ of the brand.