Archivos diarios: 2 marzo 2012

The Blueprint for a Perfectly Testable Landing Page


http://blog.kissmetrics.com/landing-page-blueprint/
Landing pages are composed of a group of definable elements. The building blocks presented below can be used as a guide when defining and creating a perfect landing page of your own!

Click on the infographic below to view a larger image:

The Blueprint for a Perfectly Testable Landing Page

View an enlarged version of this infographic »

How to Deal with Negative Feedback


by Alina Alison | http://www.provenseo.com

Businesses today need to listen to their customers. This is the reason why social networking sites and forums are very important since it gives companies the opportunity to interact with their customers. However, this also opens the door for negative feedback such as criticism. In these cases, most companies don’t have a clue how to react. The best solution is to turn the negative feedback into something positive. Here is how to do it:

Identify the Problem

Deal with Negative FeedbackThe first step is to identify the problem or issue. What is the main reason for the negative feedback? Is there a legitimate complaint that can be addressed? Can you come up with a solution to please the unsatisfied customer? Of course, there is a possibility that there is no legitimate complaint and it might merely be negative propaganda from another party like a business rival.

Humanize Your Answer

Do not become too defensive or just delete the negative feedback. Try to understand where the negative feedback comes from. Deliver calm and understanding response which shows that you are listening to your customers. Sometimes, this can spin the negative comments in your favour and impress both current and potential customers. Sigue leyendo

Posting Frequency: High or Low?


English: Quantum frequency illustration to be ...
by Alina Alison | http://www.provenseo.com

One of the most common questions in blogging is how often to post new content. Also, is there such a thing as posting too often? So-called blogging experts have different opinions regarding the subject. However, it mostly depends on the particular type of blog along with the blog’s target audience and the kind of content for a particular post. In this article, let’s take a look at the advantages and disadvantage of high and low frequency of posting.

High Frequency of Posting

High frequency means posting about three or more times a week. This takes a lot of time and effort so it should definitely be worth it. Again, there are certain advantages along with disadvantages to doing this.
The advantages of high frequency posting include being current or up-to-date. This also has a lot to do with fresh content which is very important for rankings. High frequency posting allows the blogger to cover the latest topics that are in high demand. This means that more people will be interested in reading the blog. If posts only happen once a week, the big news will more likely be old news by the time the post is made.

On the other hand, high frequency posting also comes with certain disadvantages. One of the biggest disadvantages is the time necessary in maintaining high posting frequency. Also, most of the time, content quality suffers as posting frequency increases. Another common disadvantage is RSS overload. High frequency posting doesn’t just overload the blogger but it can also overload readers. Sigue leyendo

How to Use Facebook to Increase Blog Traffic


http://www.provenseo.com
by Alina Alison

With the rapid growth of social media websites in recent years, spreading awareness about your blog is now easier than ever. This year, experts agree that social media will become more popular than ever. This is the reason why you need to invest some time in social media websites before it’s too late. This is an opportunity that should not be ignored. The best place to start is Facebook which is the most popular social media website today. The last time I heard there were already more than 800 million Facebook users worldwide.

Once you are aware of the comprehensive power that Facebook holds, you need to move as soon as possible or strike while the iron is still hot. There are several ways that Facebook can be used to benefit a blog. Here are the best ways to use Facebook to boost the traffic of your blog:

Facebook to Increase Blog Traffic

Use Facebook as a Real-time Tool for Sharing

Use Facebook as an Extension of the BlogYour posts on social media platforms don’t always need to be about your company and products/services. You can also use it to share other information that can help your readers. This will help you create a good relationship with your readers which will increase trust and possibly result to new customers. This will also create a venue for discussion. Since your readers are able to connect with you and other readers, there will be a higher chance of visiting your blog in the future. Also, take note that “sharing” on Facebook is one of the best ways to increase traffic quickly. Just remember that you need to create something that is worth sharing. Sigue leyendo

5 Ways Windows 8 Is Better Than iOS and Android


Semantic zoom is useful for navigating through the Start Screen, or in apps with a lot of different sections. Photo: Ariel Zambelich/Wired

When Microsoft revealed the “consumer preview” of Windows 8 on Wednesday, it didn’t just give the world a glimpse at a new OS — it also showed us that it can be a leader in touch-based user interface design. Yes, Microsoft’s new tablet UI isn’t merely utilitarian. It’s actually innovative, and even cool.

And in some ways it trumps the best that Apple and Google currently have to offer in iOS and Android, respectively.

Here are five of our favorite new Windows 8 features.

Picture Password

You can choose both the photo and its related gestures for your picture password. The more that’s going on in a photo, the harder your password will be to crack. Image: Christina Bonnington/Wired

We’ve known about Microsoft’s picture password feature in Windows 8 since its developer preview was unleashed in mid-September. But now that we’ve had a chance to give it a spin, we can definitely say it’s a fun, convenient alternative to other system unlocking methods. In a nutshell, you choose a photo for your lock screen, and then define three touch gestures to draw on top of the photo in order to unlock your device.

When Microsoft first detailed picture password, some were skeptical: Won’t evil hackers be able to figure out your gesture-based password based on the smudges you leave on the display? In a blog post,Microsoft said no: “Because the order of gestures, their direction and location all matter, it makes the prospect of guessing the correct gesture set based on smudging very difficult even in the completely clean screen case, let alone on a screen that sees regular touch use.”

In that same blog post, Microsoft provided a detailed mathematical explanation of why a picture-based password is every bit as secure, if not more so, than a PIN-based one. And independent security experts agree that the likelihood of someone being able to decipher the intent of smudges on your device is slim to none.

Of course, character-based passwords and number-based PINs are an old standby. Apple uses four-number passcodes in iOS. They’re quite secure, but not particularly innovative. Google is more creative with its unlock security, offering a facial recognition-based unlocking feature in its Android 4 Ice Cream Sandwich OS. This, however, has proven not to be so secure. In fact, it can be defeated if you hold up a picture of the Android device owner at the right distance from the display. Sigue leyendo

Cómo hacer para no matar el entusiasmo


mercado.com.ar

Según dos investigadores de la consultora McKinsey, los altos ejecutivos son especialistas en coartar la creatividad, productividad y compromiso delos empleados.
Un estudio realizado por dos investigadores de McKinsey, Teresa Amabile y Steven Kramer descubrió que de todos los acontecimientos que pueden entusiasmar profundamente a la gente en su trabajo, el más importante es hacer avances en trabajo significativo.

Los más mínimos avances – pequeñas batallas ganadas – refuerzan lo que los académicos llaman “la vida laboral interna”, que es el constante flujo de emociones, motivaciones y percepciones que constituyen las reacciones de una persona a los acontecimientos del día laboral. Además de afectar el bienestar de los empleados, la vida laboral interna afecta los resultados financieros, porque la gente es más creativa, más productiva, más comprometida con su trabajo.

Sin embargo, lo que importa no es cualquier tipo de progreso en el trabajo. El requisito fundamental es que el trabajo tenga sentido para la gente que lo realiza.

Los autores, que publicaron su estudio en un libro titulado “The Progress Principle”, dicen que por lo general los gerentes de todos los niveles menoscaban la significación del trabajo de sus subordinados mediante sus palabras y acciones cotidianas. ¿De qué manera? No dando importancia a sus ideas, destruyendo el sentido de propiedad sacando a la gente del proyecto en que trabajaba antes de que lo finalice y cambiando objetivos con tanta frecuencia que el trabajo nunca llega a su fin.

Admiten en el libro que un alto ejecutivo no tiene muchas oportunidades de afectar directamente la vidas internas de los empleados, pero deben recordar que la más mínima de sus acciones o dichos son intensamente observadas por la gente de todos los niveles. La instalación, entonces, de un propósito en el trabajo y reforzarlo con acciones coherentes para reforzarlo, debe provenir de la cima. 
Sigue leyendo

Las condiciones para ganar


http://mercado.com.ar


Cada negocio afronta sus propios desafíos en el entorno económico incierto y turbulento de 2012. Se mencionan aquí dos sistemas de capacidades que ayudan a preparar el terreno para el crecimiento de los negocios y el desarrollo en casi cualquier sector de la producción.

En un período prolongado de debilidad económica, es fácil para los líderes de negocios concentrar su atención en los desafíos externos de macro nivel que tienen delante: inseguridad política y regulatoria, consumidores volubles, precios de los commodities en aumento y menor crecimiento del PBI en las economías emergentes. Cada sector, a su vez, tiene sus propios desafíos e incertidumbres. A las empresas farmacéuticas se les vencen patentes de medicamentos clave para sus ingresos; la industria química está cambiando por el florecimiento repentino del gas shale; la banca minorista ya no es más un negocio de altos márgenes y la industria aeroespacial comercial, el duopolio BoeingAirbus sufre con el surgimiento de nuevas compañías de China, Rusia y Canadá. Sigue leyendo

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