Un estudio afirma que cuesta más resistirse a entrar en estas redes sociales que decir no a un cigarrillo o una bebida
Resistir el impulso de entrar en Facebook o Twitter para ver si hay actualizaciones cuesta más que decir no a un cigarro o a una bebida con alcohol. Así lo asegura un estudio sobre los deseos cotidianos de la gente realizado por la Booth School of Business de la Universidad de Chicago y del que se hace hoy eco el diario británico The Telegraph.
Facebook y Twitter son las redes sociales más populares del momento, a las que se puede estar conectado las 24 horas del día con los teléfonos inteligentes o las tabletas. Entrar en el perfil de Facebook para comprobar si alguien ha comentado un estado o ha publicado una foto, así como consultar las menciones en Twitter o los tuits de los seguidores, se han convertido ya para muchos en acciones diarias tan comunes como dormir o comer. Sigue leyendo
By Cyrus Farivar | http://arstechnica.com
The Free Network Foundation has worldwide plans
Other projects have moved beyond mobile phones, trying to create new infrastructure that can be used by activists to spread an Internet connection across a wide area through either mesh networking or a related project spawned out of Anonymous and reddit, often referred to as a “darknet.”
For years, mesh networking projects have sprung up across the world as a way to share an Internet connection over a large geographic area. The idea is that each individual node can share data (including an Internet backhaul) with other local nodes, eventually cobbling together a much larger network.
Many community wireless projects got started in the early 2000s as a way to provide Internet access to underserved, and particularly rural communities. Since then, many have collapsed due to a corresponding rise in commercial Internet service, particularly 3G service provided via local mobile providers. Of the community WiFi networks that still operate, few are designed for encrypted, heavily secure communication. Activists instead are now trying to create community networks that are built from the ground up with security in mind.
Some have been more successful than others. Since 2003, for instance, the FunkFeuer network in Austria has worked on expanding its wireless network across many parts of the country. This past weekend, the two main hubs in Vienna and Graz were connected via a new node over the Alps, with the Graz network extending southward into neighboring Slovenia. Other similar city-scale projects exist in St. Louis, Oakland, Vancouver, Montevideo, and Athens.
“What you want to have is end-to-end encryption the whole time,” said Aaron Kaplan, one of the leaders of FunkFeuer. “If you rely on the encryption happening in between, it just takes one link to cheat on the encryption, which decrypt the packets, stores them, and then encrypts them again—like a man-in-the-middle attack.” Sigue leyendo
Siri’s got a big mouth.
The Apple news blog 9to5mac reportsthat Apple’s virtual assistant, which currently supports German, French and English, may inadvertently be outing herself as a Japanese speaker.
Indeed, when we asked Siri what languages she spoke, she told us she speaks “English, French, German and Japanese … so far,” and reminded us that we can change the language in the app’s settings. But there is no option there to switch it to Japanese.
SCROLL DOWN FOR IMAGE
Apple says Siri will add Japanese, Chinese, Spanish, Korean and Italian this year, but this “outing” is leading many to speculate that the Japanese capability will come very soon.
And that’s not all. On Tuesday, SlashGear reported that Siri may be available on the iPad 3, which is expected to be released on March 7.
The speculation comes from a new token that Apple has added to Siri rendering the application inoperable on devices other than the iPhone 4S. According to Apple, the app “works exclusively on iPhone 4S,” but many have jailbroken their iPhone and iPad devices to allow Siri to work. (Check out idownloadblog.com for a detailed reportabout the token.) Sigue leyendo
by Greg Sterling | http://searchengineland.com
Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”
One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices.
Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category.
Restaurant chain searches leading up to Valentine’s Day
Google told me that it sometimes can’t tell what’s a restaurant search and what’s not. For example, someone searching for “radicchio” or “papaya” might be looking for a restaurant, recipes or nutrition facts. By contrast, Google knows for sure that Morton’s or McCormick & Schmick are restaurants.
Google also reported last-minute searches for flower-related terms grew 227 percent during the same week leading up to Valentine’s Day. On the day itself “Consumers were 560% more likely to click to make a call week over week. And mobile clicks to get directions increased 514% over the same period as people were scrambling to find a nearby florist.”
Google also graphed click to call actions hour by hour on V-Day itself (w/in California), with an early peak at 8:30 am(ish) and another one during the lunch hour. Sigue leyendo
Writen by Alexandru | http://www.topdesignmag.com
Mixel is a free app for iPad that transforms collage into a social activity. It launched in November 2011 to great reviews and was designed by CEO and co-founder Khoi Vinh (NYTimes.com, Subtraction.com). The path to launch was so intense that Mixel brought in two studios to help with the Web site: San Francisco-based Weightshift built the main site and New York City-based Gin Lane Media built the blog.
Both studios did a tremendous job, but in late December the company decided to redesign both with the goal of standardizing the page architecture and visual language. The new site, previewed here for the first time, is a much more minimal design that unifies the presentation of both with a single navigation, grid structure and interface conventions. It was designed by Khoi Vinh and Roy Stanfield.
Download Mixel here.
Neal Lacy | http://workawesome.com
In an ideal world, your customers would communicate with you only during business hours. They would peruse your website before calling you about anything, and place online orders – which you’d gleefully fill while enjoying your morning coffee. You’d never get a crabby email clearly demanding customer support, and you could disconnect your phones.
Unfortunately, the ideal world is far from reality. Your customers are anywhere in the world. They have questions about everything, including things that you’ve painstakingly outlined on your website. They’ll email you when you are closed and leave you a needy voicemail before you’ve had the opportunity to respond. Then, while you’re solving the problem, your Live Chat window will pop open, demanding your immediate attention.
Streamlining your customer communications will make your business more efficient, save you time and energy, and yield a happier customer base.
Assume Nothing, Decide What You Want to Do
Where are you now? If you’re a start-up, consider what aspects of customer “touch” you’re hoping to personally manage in-house. Don’t fall into the trap of setting up full-featured hard-wired PBX phone systems, enterprise email solutions, Live Chat interfaces, and high-touch social media outreach campaigns all at once before considering the consequences.
If you manage any of these things poorly, it will reflect negatively on your brand. It may be better to not offer Live Chat than to only make it available for a few hours a day. Consider: Does “LIVE CHAT IS CLOSED” look good on your website during the 16 hours every day and all weekend that your chat is unavailable? Similarly, it’s probably better to eliminate your email customer support if it takes two or more days for you or your staff to respond. Whatever you are going to offer, only do it if you can do it well.
So, determine what you and your team are going to do well. It’s OK if it’s only one or two things. Then, outsource the pieces that you still want to offer. Sigue leyendo
Con todo el interés está centrado en hablar sobre cómo el uso de Pinterest está enfocado hacia las mujeres, Google+ se posiciona, aparentemente, como una red dominada por los hombres, ya que más de dos tercios de sus usuarios son chicos. ¿Buenas noticias para los anunciantes que tengan una estrategia centrada en los hombres? Según un reciente estudio deNetworkWorld, llevado a cabo porWebsite-Monitoring.com, la red social de Google es el anti-Facebook, red en la que el 55% de los usuarios de EEUU son mujeres.
Otros datos interesantes que cabe destacar del estudio son:
- Los estudiantes son los usuarios más abundantes en Google+ por ocupación, ya que representan un 20% del total. Otras profesiones populares para Google+ incluyen ingenieros de software (2,65%), consultores (1,99%) y managers (1,72%).
- EEUU e India son los dos países con más usuarios de Google+, ya que en EEUU hay un 31,5% mientras que en India hay un 13,7%. Sigue leyendo