La aerolínea KLM (de la que, curiosamente, ya hemos hablado en otras ocasiones), en su sucursal argentina, ha lanzado una nueva y creativa forma de elegir asiento: Una aplicación llamada “Meet and Seat” (“Conocéos y Sentáos), que permite a todos aquellos pasajeros que hacen el check-in online escoger a su compañero de asiento según su perfil en redes sociales como Facebook y LinkedIn.
Me resultó interesante un artículo que se publicó ayer en la edición on-line del diario español El País. Es una entrevista a Mike McCue, creador -entre otros emprendimientos- de Flipboard, un agregador de contenidos para el iPad sin costo, que posibilita visualizar contenidos de los medios que deseen sumarse, y que tiene un diseño y una usabilidad que busca parecerse a la de las revistas y diarios en papel.
La entrevista, que de por sí me parece interesante desde el punto de vista de lo que significa ese emprendimiento, contiene un pasaje que me pareció destacable (la negrita es mía).
Dice la nota de El País: “El éxito de Flipboard ha reavivado el debate sobre el futuro de la prensa y el papel. Para McCue, se acabó el café del domingo por la mañana periódico en mano. ‘Dentro de 10 años solo leeremos en tabletas. Comprar un periódico o una revista en papel se verá como una experiencia retro, casi de lujo. Eso no significa que los medios vayan a desaparecer, simplemente está cambiando el modelo de distribución’” (sigue). Lee el resto de esta entrada
Written by Jeff Bullas
In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape.
The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies.
The advertising agencies had to reinvent themselves as the new technology became widespread and by 1979 over 300 million televisions were occupying the corners of peoples living rooms. Lee el resto de esta entrada
Just updated my “Visual Thinking Archive” on Flickr. It provides a variety of frameworks, visual thoughts and non text based strategic thinking would could apply to a variety of business cases. What’s a picture worth? It’s up to you to determine the worth. For me, it helps the thinking process.
Originally published on Edelman Digital
If you Google the phrase “social business” you’ll get a variety of results returned. One of the first and perhaps oldest is a Wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”
Originally posted on Edelman Digital
Today marks my two-year anniversary at Edelman, or what we affectionately like to refer to as an “Edelversary”. So much has changed in the industry since joining the team here—we are truly working in a real-time business environment. We’ve seen “social” move from an item to be checked off the list from major brands to something they are genuinely grappling with in terms of integrating at scale across the enterprise. At Edelman Digital, we’ve always approached social a bit differently from others—focusing on the fact that much if it revolves around human-to-human interactions (we now call this community management), but if social is to scale—it must begin to spill out of the marketing silo and truly influence how we do business. We believe a connected business is better positioned for the future than a business, which remains disconnected and non adaptive.
I recently went to the San Diego Auto Show and it was awesome! I remember my dad dragging me along to the Los Angeles Auto Shows as a kid. Aside from the time I got to spend with him, I never had an interest in any of the cars or what was going on. 
The San Diego Auto Show changed my mind.
My car is 9 years old now and I’m starting to think – maybe I should get a new car? I definitely have a couple of years left on my 2003 eclipse, if I want them. But seeing all the new cars made me seriously think about making a purchase. Lee el resto de esta entrada
You send an e-mail to 40,000 people, and get 1 response. Or, you run a Groupon deal that brings 1,000 new customers, who never buy from you again. Wonder why?
You got everyone’s attention. They just don’t care.
Now you’ve got a choice: Rend your garments, tear your hair and whine about how stupid the average consumer is these days. Or, you can realize something:
Getting attention is nice. It gives you a proto-audience: Folks who might stay to listen.
Now, though, you have to show them you’re significant. That’ll get everyone to stick around. Once they do that, you have a chance to reap opportunity. Here’s the whole equation:
Attention + Significance = Opportunity
Or, if you want a nice, purty poster to add to the pile of other infographics you download each day:
The Internet Marketing Lifecycle
